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Bob Johnson
114 followers -
A higher education marketing professional who prides himself on staying up-to-date with current trends and practices while retaining the best of what we have learned over the last 20 years.
A higher education marketing professional who prides himself on staying up-to-date with current trends and practices while retaining the best of what we have learned over the last 20 years.

114 followers
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Bob's posts

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New Link of the Week: 10-point "Admissions Road Map" by Humber College brings clarity from first step to enrollment to an often confusing process. Start at http://bit.ly/2nb8Vlp

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New Link of the Week selection: Strong parents content from Cedarville Univeristy.in a frequently updated blog format. Topics include "Affordability" and more. Start at http://bit.ly/2mAXMK2

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"Your Higher Education Marketing Newsletter" for March is online now with news and notes on student recruitment, web analytics, fresheman admissions profiles at U.S. colleges and universities, the Cartoon of the Month and more. Start at http://bit.ly/2lELQI9

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New Link of the Week: Quick & easy Net Price Calculator from @wittenberg is rare find in a world that seems to love FAFSA-like obstacle courses. Start at http://bit.ly/2lkU97L

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Student recruitment: See 15 schools starting late "search" contacts in mid-November with postcards, application packages and, yes, traditional view books. This is #4 in my review of direct marketing in student recruitment at http://bit.ly/2mlPId1 

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New Link of the Week: University of South Australia home page highlights 4 key links and varies brand messages for each one. Start your visit at http://bit.ly/2mcOAse

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"Recruiting Online Students: 5 Top Tasks and 8 Not-So-Important ones" at http://bit.ly/2lhNoH9 

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New Link of the Week: Unusually strong promotion of "Success after..." graduation from the Seaver College at Pepperdine University. Start at http://bit.ly/2lyQ2ZQ 

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"Your Higher Education Marketing Newsletter" for February is online now at http://bit.ly/2lriTvM with another eclectic array of news and notes for higher education marketing people.

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New Link of the Week: Excellent "blessedly brief" inquiry form at Roosevelt University is designed with direct marketing principles in mind to gain higher conversions than forms that include mini-demographic surveys. Start your visit at http://bit.ly/2kIzVIM
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