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Bob Hayes
253 followers -
Scientist, Dad, Friend
Scientist, Dad, Friend

253 followers
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Segmenting customers into homogeneous groups helps improve how you manage customer relationships. The current study showed that the NPS trichotomy results in more heterogeneous groups with respect to Passives and Detractors. This type of mis-segmentation could lead to missed opportunities to improve customer loyalty simply because you are targeting the wrong customers in improvement initiatives. The study offered a better approach to customer segmentation based on the likelihood question that could help improve how you market to, sell to and service your customers.

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Data scientists from NA and EMEA are more proficient in Statistics and Math compared to data scientists from LATAM and APAC. There were no regional differences for skills related to Business, Programming and Technology
Data Scientists from NA and EMEA are more proficient in statistics and math compared to their counterparts in LATAM and APAC

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Data Scientists from NA and EMEA are more proficient in statistics and math compared to their counterparts in LATAM and APAC

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I've done a lot of research on the Net Promoter Score. This blog post summarizes the main conclusions of that research, highlighting three problems with the NPS and the claims of its developers: 1) It's not the best predictor of growth, 2) the net score (difference score) is a made up metric - just use the mean or top box scores and 3) it is insufficient - doesn't measure other types of customer loyalty.

Think about customer loyalty more broadly and include loyalty questions that tap different kinds of loyalty that matters to your business.

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Integrating your data silos allows you to know more about your customers. Connect the dots to improve the customer experience and increase customer loyalty.
The more you know about your customers, the better you are able to deliver the products/service that resonate with them. In this post (part 1 of 2), I discuss the need for data integration and application of machine learning to help improve customer loyalty.

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Integrating your data silos allows you to know more about your customers. Connect the dots to improve customer loyalty.
The more you know about your customers, the better you are able to deliver the products/service that resonate with them. In this post (part 1 of 2), I discuss the need for data integration and application of machine learning to help improve customer loyalty.

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The more you know about your customers, the better you are able to deliver the products/service that resonate with them. In this post (part 1 of 2), I discuss the need for data integration and application of machine learning to help improve customer loyalty.

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Executives use customer surveys to help them improve the customer experience. In this post, I will describe two types of customer surveys, each providing insight to help executives make better, customer-centric decisions. These surveys are relationship surveys and transactional surveys.

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About half of data scientists are knowledgeable (possess skills) about a variety of areas that cover the spectrum of data science skills.
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