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Bob Cargill
Lives in Sudbury, MA
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Bob Cargill

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In my latest column for +ClickZ, I write about three things any marketer, B2C or B2B, SMB or enterprise-level organization, can learn from Lokai's activities on #SocialMedia…   https://www.clickz.com/three-things-marketers-can-learn-from-lokai-on-social-media/102967/
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some 2.44 billion people will be using social media in one way, shape or form. That’ll be about one third of the world’s population. Yes, indeed, whether you’re talking about Facebook or Twitter, LinkedIn or Instagram, social media user sizes are huge. You? N...
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Great resource...
Social media is getting bigger and bigger every day for marketers. But have no fear, because every top social network is working to create a sustainable network
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"Far too many people and brands on #SocialMedia are stuck on playing office and mired in corporate-speak, lost in the noise of a madding crowd. If they were listening, I would tell them to just be themselves."
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#SocialMedia works best for those who understand that it represents an unprecedented, seismic shift in not only how people interact with one another, but in how business is conducted today. In my latest column for +ClickZ, I wrote about three key ingredients to success on Twitter, Facebook, LinkedIn and the like...
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a presence on Twitter, Facebook, LinkedIn and the like, many of them are finally looking at social media as a valuable, ...
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What's the one simple question today's digital marketers should be asking themselves all the time? +Overdrive Interactive's +Harry Gold explains...
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Don't forget the golden rule on #SocialMedia... 
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Bob Cargill

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Are you giving your audience on #SocialMedia not just the content, but the time and attention they deserve? Or are you skimping on your efforts there and letting them down in the process? In my latest piece for +ClickZ, I write about 10 ways to beef up your social media program…
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We are closer than you think to a turning point in #SocialMedia. You're either all in with it now, or at risk of falling alarmingly far behind the competition.
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At +Overdrive Interactive, we stress the importance of conducting a content inventory before the launch of any #SocialMedia  program...
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Written by my +Overdrive Interactive colleague, Edwina De Abreu... 
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Like a good ripple effect, the more help brands get from their employees on #SocialMedia, the further and faster their content travels.
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245 people
Suzanne McDonald's profile photo
Edolie Aitken's profile photo
MrWordsmith128's profile photo
Vanessa Gomez's profile photo
Todd O'Neill's profile photo
Jeff Cutler's profile photo
Larry Putterman's profile photo
Kathryn Chalmers's profile photo
Creekmore & Company's profile photo
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Creative Director, Copywriter, Content Creator and Social Media Consultant
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  • Creative Director, Copywriter, Content Creator and Social Media Consultant, present
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Copywriter, Creative Director, Content Creator and Social Media Consultant
Introduction
Bob Cargill is a copywriter, creative director, content creator and social media consultant who helps brands to strategize, develop and implement successful new marketing programs.
 
Bob, who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009, has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with more than 40 awards, including Gold for his blog, “A New Marketing Commentator,” Gold for Best Tweets and Silver for Best Copywriting from the New England Direct Marketing Association.
 
Bob keeps his fingers on the pulse of the industry in which he earns his livelihood, having presented many times about copywriting, direct marketing, blogging and social media and been published or quoted on his areas of expertise in numerous media outlets. He is a Past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sudbury, MA
Previously
Franklin, MA
Bob Cargill's +1's are the things they like, agree with, or want to recommend.
Three things marketers can learn from Lokai on social media | ClickZ
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Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to b

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