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Bob Cargill
Lives in Sudbury, MA
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Bob Cargill

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We are closer than you think to a turning point in #SocialMedia. You're either all in with it now, or at risk of falling alarmingly far behind the competition.
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At +Overdrive Interactive, we stress the importance of conducting a content inventory before the launch of any #SocialMedia  program...
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Written by my +Overdrive Interactive colleague, Edwina De Abreu... 
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Like a good ripple effect, the more help brands get from their employees on #SocialMedia, the further and faster their content travels.
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Far too many people and brands make the mistake of going too slow on #SocialMedia. They exercise too much caution and get nowhere fast.
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Plant the seeds for new encounters, conversations and relationships on #SocialMedia. After all, you never know what your efforts will yield.
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Bob Cargill

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#SocialMedia works best for those who understand that it represents an unprecedented, seismic shift in not only how people interact with one another, but in how business is conducted today. In my latest column for +ClickZ, I wrote about three key ingredients to success on Twitter, Facebook, LinkedIn and the like...
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a presence on Twitter, Facebook, LinkedIn and the like, many of them are finally looking at social media as a valuable, ...
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What's the one simple question today's digital marketers should be asking themselves all the time? +Overdrive Interactive's +Harry Gold explains...
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Don't forget the golden rule on #SocialMedia... 
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Following best practices on #SocialMedia is important. But you also want to march to the beat of your own drummer. Be your own brand.
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If you're on the right track on #SocialMedia, you'll have lots of followers, people who will engage with you, support you and recommend you.
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Everybody deserves 'white glove' treatment on #SocialMedia. Make sure your followers, fans and friends get the attention they deserve.
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In his circles
366 people
Have him in circles
246 people
Paula Slotkin's profile photo
Suzanne McDonald's profile photo
Jeff Cutler's profile photo
Jewish Hipster-Homosexual's profile photo
Claire Councilman's profile photo
Leza Maria's profile photo
Anthony Fireman's profile photo
gary dinnen's profile photo
Angela Pitter's profile photo
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Creative Director, Copywriter, Content Creator and Social Media Consultant
Employment
  • Creative Director, Copywriter, Content Creator and Social Media Consultant, present
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Copywriter, Creative Director, Content Creator and Social Media Consultant
Introduction
Bob Cargill is a copywriter, creative director, content creator and social media consultant who helps brands to strategize, develop and implement successful new marketing programs.
 
Bob, who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009, has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with more than 40 awards, including Gold for his blog, “A New Marketing Commentator,” Gold for Best Tweets and Silver for Best Copywriting from the New England Direct Marketing Association.
 
Bob keeps his fingers on the pulse of the industry in which he earns his livelihood, having presented many times about copywriting, direct marketing, blogging and social media and been published or quoted on his areas of expertise in numerous media outlets. He is a Past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sudbury, MA
Previously
Franklin, MA
Bob Cargill's +1's are the things they like, agree with, or want to recommend.
The Importance of Being Yourself on Social Media
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Send to Kindle Follow Be Sociable, Share! Tweet Related PostsSocial Media is a Team Sport, Not a Solo Act10 B2B Brands That Are Killing It o

10 ways brands can use Facebook Live | ClickZ
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10 ways a personal brand on social media helps the corporate brand behin...
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No one can say that there aren't many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where

The importance of being yourself on social media | ClickZ
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Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to b

10 ways brands are using social media marketing for good | ClickZ
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Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and hu

Social Media: A Revolutionary Change That is Impossible to Ignore
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ClickZ is a hub of information providing the latest news and insights to help digital marketing professionals stay up to date with what’s ha

10 ways the presidential candidates are winning on Twitter
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To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential c

10 Lessons Learned About Social Media From My Parents
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Why Periscope is the Next Big Thing in Social Media
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Why Periscope Is the Next Big Thing in Social Media
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With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the

10 Ways to Find Common Ground With Your Social Media Audience
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There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.

How 10 Nonprofit Brands Roll on Twitter
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How 10 Beer Brands Rock the Social Media Scene
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Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants lik

10 Ways to Humanize Your Social Media Brand
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How 10 Nonprofit Brands Roll on Twitter
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Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outper

10 Ways to Humanize Your Social Media Brand
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To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that.

Social Media: 15 Ways You’re Doing It Wrong
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12 Social Media Posts That Are Funnier Than Yours
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It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to

20 Types of Selfies to Ask Your Audience to Share
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