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Bob Cargill
Lives in Sudbury, MA
247 followers|280,168 views
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Bob Cargill

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What I had to say recently (recorded live via Periscope on September 21, 2016) about the importance of live-streaming video on #SocialMedia... 
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Bob Cargill

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Don't forget the social in #SocialMedia! Show the human side of your brand!
Be entertaining, personify your brand, and become a loyal friend to your audience.
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What I had to say last night about how important it is to think of others, not just yourself, when sharing content on #SocialMedia...
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In my latest column for +ClickZ, I lay out a case for #SocialMedia to be incorporated into more direct marketing plans and campaigns… https://www.clickz.com/six-reasons-why-direct-marketers-should-be-swooning-over-social-media/105478/
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some dyed-in-the-wool direct marketers are still on the fence about using social media. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geare...
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Bob Cargill

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What do you think it takes to be "always on" when it comes to #SocialMedia marketing? High energy? Unlimited bandwidth? Unbridled passion? Teamwork? Tools and technologies? Tenacity? Here are a few thoughts I had to share about that question via Periscope while walking around Allston the other day...
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Bob Cargill

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Can you not only give, but also guarantee awesomeness to your audience on #SocialMedia?
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Thinking #SocialMedia is separate from #Marketing is like thinking salt has nothing to do with pepper. 
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What I had to say via Periscope during a short walk after work this evening about the importance of putting yourself in "their" shoes on #SocialMedia... https://www.periscope.tv/cargillcreative/1BdGYNQzZoDJX
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Thinking #SocialMedia is separate from branding is like thinking peanut butter has nothing to do with jelly...
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Don't spin your wheels on #SocialMedia... 
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If you're out of sight on #SocialMedia, you're out of mind...
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The golden rule is the most important rule on #SocialMedia. Offer your assistance to people, whether they ask for it or not, and your big-heartedness won't ever be forgotten.
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Copywriter, Creative Director, Content Creator and Social Media Consultant
Introduction
Bob Cargill is a copywriter, creative director, content creator and social media consultant who helps brands to strategize, develop and implement successful new marketing programs.
 
Bob, who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009, has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with more than 40 awards, including Gold for his blog, “A New Marketing Commentator,” Gold for Best Tweets and Silver for Best Copywriting from the New England Direct Marketing Association.
 
Bob keeps his fingers on the pulse of the industry in which he earns his livelihood, having presented many times about copywriting, direct marketing, blogging and social media and been published or quoted on his areas of expertise in numerous media outlets. He is a Past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sudbury, MA
Previously
Franklin, MA
Work
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Creative Director, Copywriter, Content Creator and Social Media Consultant
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  • Creative Director, Copywriter, Content Creator and Social Media Consultant, present
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Male
Bob Cargill's +1's are the things they like, agree with, or want to recommend.
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