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Bob Cargill
Lives in Sudbury, MA
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Bob Cargill

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At the last ‪#‎SudburySocial‬ ‪#‎Tweetup‬ at the restaurant, 29 Sudbury, Robert Lee asked me a number of questions about Periscope, a livestreaming video app. Here's our conversation...
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As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media. Here – in my latest column for +ClickZ – are some very cool examples of what these brands are sharing with their followers and fans on Twitter, Facebook, Instagram and Vine…
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As I write in my latest column for +ClickZ, "being creative, entertaining, and informative can go a long way toward helping you build a big audience on social media, but simply being yourself may be the easiest way to score points there."
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In my latest column for +ClickZ, I write about 12 different posts that demonstrate how important it is for brands to have a sense of humor on social media...
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Unfortunately, more marketers and brands than not are still struggling to make heads or tails of social media. In my latest column for +ClickZ, I write about 15 ways they're doing it wrong...
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In my new column for +ClickZ, I write about the selfie, which has gone from a silly little trend to a mainstream phenomenon. Check it out...  http://www.clickz.com/clickz/column/2392043/20-types-of-selfies-to-ask-your-audience-to-share
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Here's the start of +The Greg Hill Foundation's Jingle All the Way 5K in Sudbury this AM...
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Kudos to my colleague and friend, +Michele Martin, for putting together this very cool infographic and blog post in commemoration of Social Media Day 2015! Check it out... ‪#‎SMDay‬
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In my latest column for +ClickZ, I write about 10 nonprofits that are working the crowds on social media -- specifically Twitter -- as well or even better than their commercial counterparts...
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Lucy at the lake...
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In my latest post on the +Overdrive Interactive blog, I've included a custom timeline of tweets about Super Bowl XLIX that I'm curating on a periodic basis before, during and after the game. Check it out...
I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I can’t help but hang on every word tweeted about the big game this Sunday...
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In my latest column for +ClickZ, I cite examples from BostonTweet, the Today Show, the Screen Actors Guild Awards, Postano and the Boston Red Sox as ways to use social media to make a huge impact in real life (IRL)…
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Thanks, Victoria!
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In his circles
322 people
Have him in circles
213 people
Amanda Welsh's profile photo
Melanie Berger's profile photo
Jeff Cutler's profile photo
Joyce Duvall's profile photo
Susan Hanshaw's profile photo
Charlton UMassD's profile photo
bruce jones's profile photo
Kendall Press's profile photo
Charlie Hulme's profile photo
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Creative Director, Copywriter, Content Creator and Social Media Consultant
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  • Creative Director, Copywriter, Content Creator and Social Media Consultant, present
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Male
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Copywriter, Creative Director, Content Creator and Social Media Consultant
Introduction
Bob Cargill is a copywriter, creative director, content creator and social media consultant who helps brands to strategize, develop and implement successful new marketing programs.
 
Bob, who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009, has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with more than 40 awards, including Gold for his blog, “A New Marketing Commentator,” Gold for Best Tweets and Silver for Best Copywriting from the New England Direct Marketing Association.
 
Bob keeps his fingers on the pulse of the industry in which he earns his livelihood, having presented many times about copywriting, direct marketing, blogging and social media and been published or quoted on his areas of expertise in numerous media outlets. He is a Past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sudbury, MA
Previously
Franklin, MA
Bob Cargill's +1's are the things they like, agree with, or want to recommend.
How 10 Beer Brands Rock the Social Media Scene
www.clickz.com

Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants lik

10 Ways to Humanize Your Social Media Brand
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related Posts5 Ways to Use Social Media to Make a Huge Impact in Real Life Social Media is a

How 10 Nonprofit Brands Roll on Twitter
www.clickz.com

Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outper

10 Ways to Humanize Your Social Media Brand
www.clickz.com

To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that.

Social Media: 15 Ways You’re Doing It Wrong
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related PostsA Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

12 Social Media Posts That Are Funnier Than Yours
www.ovrdrv.com

It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to

20 Types of Selfies to Ask Your Audience to Share
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related PostsPresentation: 10 Ways to Succeed as a Copywriter Meet Me at the Intersection of

Social Media: 15 Ways You’re Doing It Wrong
www.ovrdrv.com

Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymor

5 Ways to Use Social Media to Make a Huge Impact in Real Life
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related Posts50 Reasons Why People Don’t Use Social Media Blog Post on Video: The Importance

Social Media: 15 Ways You’re Doing It Wrong
www.clickz.com

Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes?

Get the Buzz on Twitter about Super Bowl XLIX
www.ovrdrv.com

I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing u

20 Types of Selfies to Ask Your Audience to Share
www.clickz.com

There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts.

How to Add Your Social Profiles to the Google Knowledge Panel
www.ovrdrv.com

It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel. What this means is that w

5 Ways to Use Social Media to Make a Huge Impact in Real Life
www.ovrdrv.com

As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging o

5 Ways to Use Social Media to Make a Huge Impact in Real Life
www.clickz.com

These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in

Lessons Learned from 10 Terrific Tweets
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related PostsPresentation: 10 Ways to Succeed in Social Media 10 Ways Your Brand Can Stand O

6 Brands That Are Killing It on Instagram
www.ovrdrv.com

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion,

How to Plan a Social Media Strategy in 12 Steps
anewmarketingcommentator.com

Send to Kindle Follow Be Sociable, Share! Tweet Related PostsConfessions of an Aspiring Social Media Superhero, Part OneThe Best of What I’v

10 Ways for Health Clubs to Flex Their Social Media Muscles
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Send to Kindle Follow Be Sociable, Share! Tweet Related PostsSocial Media is a Team Sport, Not a Solo ActHow to Use LinkedIn in More Ways Th

Lessons Learned from 10 Terrific Tweets
www.ovrdrv.com

There’s both an art and a science to writing for Twitter. To stand out from the crowd, you want to be creative and clever, but you also need