- Inflexion-Point Strategy PartnersHelping B2B clients improve revenue performance, present
- HP, SCO, Dexterra, Aspective, XcelleNet, Sybase, Sparus Software
As Founder + Chief Strategist at Inflexion-Point Strategy Partners, he now works with ambitious B2B organisations of all stages and sizes to help them systematically improve sales and marketing performance by elevating customer value, eliminating wasted effort and facilitating their prospect's buying processes.
- Harrow County School for Boys1966 - 1973
- Ealing Technical CollegeBA Business Studies, 1974 - 1978
The 5 characteristics of an effective sales process
In this must-read article, Bob Apollo of Inflexion-Point identifies the 5 critical characteristics of effective sales processes
Understanding the critical difference between "Need To" and "Must Do"
Complex Sales Simplified: Bob Apollo of Inflexion-Point highlights the need to go beyond "need to" to identify why prospects "must do"
Inaccurate forecasting = inconsistent qualification
Bob Apollo of Inflexion-Point explains why inaccurate sales forecasting is the result of inaccurate qualification for complex B2B sales...
The C-Suite should be your most receptive audience
Bob Apollo of Inflexion-Point reviews the latest study from Loudhouse Research / Octopus Group - highly relevant to Complex B2B Sales
Complex Selling Essentials: Focus, Systems and Talent
Bob Apollo of Inflexion-Point identifies the three essential elements of complex B2B sales success: Focus, Systems and Talent
If you’re late to the B2B party, you need to disrupt it!
Essential insights for complex sales: Bob Apollo of Inflexion-Point explains why if you arrive late to your prospect's party, you had better
Complex sales challenges: balancing capability and reputation
Complex Sales: Bob Apollo of Inflexion-Point offers guidance for early-stage software companies who find themselves competing against indust
The 2 critical factors behind B2B sales forecast confidence
Bob Apollo of Inflexion-Point offers a simple approach that has the potential to dramatically improve your B2B sales forecast accuracy
Why it’s best to say “no” before your prospect does
Bob Apollo of Inflexion-Point explains why B2B sales people need to say "no" before their prospects do - and why more deals deserve to be di
The Buyer’s Journey: Why Change? > What To? > Why You?
Bob Apollo of Inflexion-Point explains why B2B sales people need to resist the "itch to pitch" and focus instead on selling the need for cha
Why sales forecasts go wrong - and what to do about it...
Bob Apollo of Inflexion-Point.com offers a handful of high-impact recommendations to help you improve your B2B sales forecasting accuracy
Complex Sales: the #1 rule when responding to RFPs
B2B Sales: if the timing or content of an RFP comes as any sort of surprise to you, you've probably already lost. Here's what to do...
Learn from the Best, Move the Middle, Accelerate the Inevitable
83% of sales revenues are generated by just 13% of the sales population. What can B2B sales organisations do to bridge this gap?