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Bob Apollo
Works at Inflexion-Point Strategy Partners
Attended Harrow County School for Boys
Lives in Reading, England
1,278 followers|28,801 views
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Bob Apollo

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If you have no competition, you have no market...
This post is updated from work originally posted on the Gartner blog network. You can find the original post here. Every tech provider (despite the protests I hear regularly from clients that “we don’t have any competitors”), competes with somebody or some thing.  If you have no competition, then you likely have no real market.   The most basic form of competition is status quo–the way people do things without your product.While you can’t choose ...
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Are YOU constructively contrarian?
Here are 5 consciously contrarian concepts that are helping some of today's smartest B2B sales and marketing organisations to outperform their peers
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Could the herald the death of demographics?
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Bob Apollo

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This is a great platform...
I just registered for early access to Canva for Work. Join the waiting list!
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Here's why ROI projections are an incomplete strategy in B2B sales - and how to bring the costs and consequences of inaction into the frame
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How hard can it be for a new entrant to carve out a 1% share of a very large market? The answer, of course, is that it is virtually impossible. If history teaches us anything, it is that organisations that manage to "nail their niche" with a simple, clear and narrowly defined market focus and then progressively expand into adjacencies do far better than their unfocused competitors.Having a clearly defined target market or markets is the critical ...
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How hard can it be to get a 1% share of a very big market? I think we can all see the flaw in that thinking...
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Bob Apollo

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The evidence that formalised sales processes improve sales performance is absolutely overwhelming - a raft of studies have shown that companies that have implemented structured sales processes outperform companies that haven’t by anything from 20-45% or more. So why are so many companies still so reticent?I think that a big part of the problem is the feeling that implementing a defined sales process is the equivalent of applying a straightjacket ...
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Have him in circles
1,278 people
Bill Morrow's profile photo
Rapid Formations's profile photo
Steve Grant's profile photo
Charles H. Green's profile photo
Mike Briercliffe's profile photo
naveed anjum's profile photo
Brandi Taylor's profile photo
Budget Fire Safety's profile photo
B2B Marketing's profile photo
Work
Occupation
B2B Sales and Marketing Performance Improvement
Employment
  • Inflexion-Point Strategy Partners
    Helping B2B clients improve revenue performance, present
  • HP, SCO, Dexterra, Aspective, XcelleNet, Sybase, Sparus Software
Places
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Currently
Reading, England
Previously
Harrow, England
Story
Tagline
Helping companies to accelerate revenue growth by systematically increasing sales and marketing effectiveness
Introduction
Bob Apollo has worked with and for a wide range of B2B vendors, many of them leaders in their respective markets, including HP, SCO, XcelleNet, Sybase, Intellisync (now part of Nokia), Aspective (part of Vodafone), Cognito and Dexterra to build UK, EMEA and global sales and marketing organisations.

As Founder + Chief Strategist at Inflexion-Point Strategy Partners, he now works with ambitious B2B organisations of all stages and sizes to help them systematically improve sales and marketing performance by elevating customer value, eliminating wasted effort and facilitating their prospect's buying processes.
Bragging rights
Featured B2B blogger with Entrepreneur Country, CustomerThink and many other platforms.
Education
  • Harrow County School for Boys
    1966 - 1973
  • Ealing Technical College
    BA Business Studies, 1974 - 1978
Basic Information
Gender
Male
I've worked with Graham Carson and his team at Inca for a number of years, and I've always been delighted with their pragmatic, proactive approach, with their responsiveness, and with the quality of advice I've received. Highly recommended.
Public - a year ago
reviewed a year ago
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