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BMT Micro, Inc.
79 followers -
Providing eCommerce solutions worldwide since 1992
Providing eCommerce solutions worldwide since 1992

79 followers
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It's almost St. Patrick's Day- Find your own personal "pot of gold" with BMT Micro.
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blog.bmtmicro.com
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Over the last few years, the consumers path-to-purchase has drastically evolved beyond the cart. Having a beautiful website and bug-free checkout is no longer enough to keep customers attention and loyalty. The 3 C’s are what successful online businesses are using to distance themselves from their competition and satisfy their customer's needs.
The 3 C's of E-commerce |
The 3 C's of E-commerce |
blog.bmtmicro.com
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A clear and streamlined checkout process can lead to more conversions and happier customers. Take the time to identify every possible area where friction can be reduced and your checkout page can be optimized.
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The goal of a competitive analysis is to fully understand where your business ranks in the playing field. So, make sure you are revisiting your analysis about every three months, monitoring changes in the competition and watching for new threats in your niche.
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Many online businesses still make small mistakes every day that significantly impact the user experience (UX) of their website. These mistakes limit how visitors navigate a site, find what they’re looking for, and make a purchase. But, they are easily avoidable (and easily fixed).
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Adding a surprise and delight offering to your marketing strategy is a great way to gain customer loyalty while also lifting your bottom line. And, if employed effectively, it can generate increased engagement, reduced churn, and greater ROI.
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Digital ad revenue continues to grow and online advertising has become one of the fastest growing ways to reach an audience. Year after year businesses strive to get the biggest ROI from their advertising spend. But, which channels are effective?
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There are various strategies you can use to determine how you price your digital products. But, having an effective and sustainable e-commerce pricing strategy is vital for an online business to succeed long term.
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Affiliate marketing can be an amazing sales channel for an online business, but one common concern is how affiliate links impact search engine optimization (SEO). While their impact on sales is quite easy to track, there has been speculation over the years on the influence they have on SEO and Google rankings.
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The process of writing a business plan can be an intimidating task to tackle, but it will help you focus on the right things and give you a roadmap for future success.
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