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BMT Micro, Inc.
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BMT Micro, Inc.

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With more businesses looking to collaborate with influencers to add credibility to their brand, it's clear influencer marketing can be highly effective. The most difficult part of executing an influencer marketing strategy is making it feel organic. This is why finding the right influencer to work with your business is key. The following are a few tips to get you started:
Influencer marketing is not a new concept but will mature and play a renewed role in the marketing mix for 2017.
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E-commerce is set to have another record-breaking year in 2017. According to Internet Retailer online spending in the U.S. alone will generate $355 billion in total for 2016 and is expected to exceed $400 billion per year by 2018. Keep these trends in mind to help your business stay competitive in 2017.
With 2017 just around the corner, the following are a few of the latest trends in e-commerce to keep in mind when going into the New Year.
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Moving a whole site from HTTP to HTTPS can require a lot of time, planning, and the right resources. But, if your business accepts payments or sensitive data for any reason, you need HTTPS on those pages at a minimum. In addition, if your business is planning to get a significant amount of search traffic in the next few years, you should plan on switching to HTTPS. Ultimately, the switch from HTTP to HTTPS is needed to future-proof your website.
The problem is that HTTP data is not encrypted and insecure. But, HTTPS encrypts data sent and received with SSL and provides three layers of protection.
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Pay-per-click (PPC) marketing can be one of the most effective ways to quickly generate leads and grow your business. But, many companies still have a difficult time unlocking the potential of PPC due to generic mistakes.

These common PPC mistakes can be prevented with just some small changes. Ultimately, checking your campaign settings and monitoring your data on a regular basis can help save your advertising dollars tremendously.
These common PPC mistakes prevent companies from generating a great ROI from PPC campaigns, yet are easily fixable with just some small changes.
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Expanded text ads are a big change for Google and quality matters. Google doesn’t launch an ad update to negatively impacts users. Ultimately, the long-term goal is that ETAs will produce better click-through rates (CTR). So, what do we know about their performance so far?
The new installment of expanded text ads (ETAs) has been a hot topic in the e-commerce industry since the announcement was first made in May of this year
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Every year consumers start their holiday shopping earlier and earlier. According to the National Retail Federation (NRF), roughly 40% of shoppers have started buying holiday gifts by Halloween. The hype of Black Friday is continuing to fade due to consumers not being willing to wait until November and December to begin their holiday shopping.

In fact, according to Brand Keys, this year will be the first time in nearly a decade that Black Friday won't be the biggest shopping day of the holiday season in terms of traffic and sales. So, does this mean this is the beginning of an end to the longstanding holiday tradition of Black Friday shopping?
This early promotion strategy has led to many retailers focusing on deals for the entire month of November, hence “Gray November.”
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E-commerce has become a highly competitive market and brands that want to stay ahead of the curve should start looking at embracing AI as a way to enhance the customer experience. The following are three ways we are already seeing AI in action and what you should pay attention to as it becomes more prevalent.
E-commerce has become a highly competitive market & brands should start looking at Artifical Intelligence as a way to enhance the customer experience.
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The New Year is just beginning so don’t succumb to the post-holiday slump. It is not impossible to boost sales in January if you spark interest and give shoppers something to look forward to after the holidays.
The New Year is just beginning. It's not impossible to boost sales in January if you spark interest and don’t succumb to the post-holiday slump.
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66% of consumers find it frustrating when content is not synchronized across all their devices (Adobe). They also engage with media content across screens for more than 60 hours per week (Nielsen). It isn’t enough to target markets with a one-size-fits-all marketing approach anymore. You need to develop a strategy for identifying tracking and targeting your shoppers at any given point.
Focusing on one preferred device or platform is not nearly effective as implementing a cross-device strategy for your business.
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This year, there have been many changes in social media marketing trends. So, you can’t assume your current marketing efforts will continue to work. It is important to look back at the recent developments so you are not surprised by changes that present themselves in the coming year.

To ensure social success in 2017, it is vital to watch the changing landscape and keep reinventing your tactics. Social media may still have a long way to evolve, but the changes won’t stop here. As time goes on, more trends will emerge so make sure you are ready to capitalize on the new opportunities.
To ensure social media marketing success in 2017, it is vital to watch the changing landscape and keep reinventing your tactics.
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How often do you think about your 404 error page? If you are like most businesses, the answer is probably not that often. But, at some point in your site’s lifetime, a visitor is going to stumble onto a 404 error page (it’s inevitable). The number of these errors tends to increase with the age of your site, and the more you have, the larger the problem grows.
404 errors can actually make your visitors frustrated and unhappy; and, excessive 404 errors can negatively impact your site’s SEO.
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By investing the time and resources that are needed to create a high converting landing page, your business could double or triple revenue with just your current website traffic. If you already have landing pages designed, the tricks in this article can help you optimize your page and drive more conversions. Ultimately, by continually improving your landing pages, it will ensure they are effective as possible in reaching the desired goal.
So, what’s the trick to creating a high converting landing page so your business is treated with shoppers that stay and convert?
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Providing eCommerce solutions worldwide since 1992
Introduction

BMT Micro, Inc., known as BMT by most of our customers, is a leader in software distribution and order fulfillment. Founded in 1992 before the Internet was a commercial medium, our business model has evolved with the times. One thing that hasn’t changed, though, is our commitment to our vendors and customers.

Started as a commercial online BBS service on May 15th, 1992, BMT operated as a large, profitable, multi-line BBS service in southeastern North Carolina. It was a natural transition for us to begin selling software online and the rest is history. We are continually adding new features and functionality so our clients stay competitive in the world of ecommerce. We continue to upgrade our systems and processes to meet the ever-increasing demand for our products and services.

In an industry that has become cluttered with automated servers and e-commerce “solutions”, our foundation is built on two major strengths. Simply put, we are accessible and dependable. BMT operates in a professional office environment and is fully staffed so you and your/our customers can actually reach someone without jumping through hoops.

Thank you for considering BMT as a payment processing option for your products. Please give us a chance to serve you today! If you have questions, please don’t hesitate to contact us at vendors@bmtmicro.com.

You can also find us on LinkedIn, Twitter and Facebook!

Contact Information
Contact info
Phone
1-910-792-9100
Email
Address
5019 Carolina Beach Rd. Wilmington, NC 28412