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BlueBee Social
Social Media Specialists for small businesses, based on the Gold Coast.
Social Media Specialists for small businesses, based on the Gold Coast.
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Humans of New York, an inspiring Facebook success story.

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Covering some of the basics - what is social media marketing? Basically it is the social interaction among people who create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

Kaplan and Haenlein identified six different types of social media, being:
 - collaborative projects (for example, Wikipedia);
 - blogs and microblogs (for example, Twitter and Tumblr);
 - content communities (for example, YouTube);
 - social networking sites (for example, Facebook);
 - virtual game-worlds (e.g., World of Warcraft) and
 - virtual social worlds (e.g. Second Life).

Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach.  

The goal is usually to create content compelling enough that users will share it with their social networks.

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Some great tips here on Facebook Ads http://buff.ly/1DSCw3h

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How Can Brand Storytelling Boost Franchise Sales Lead Generation? Just Ask Chem-Dry - Franchise Performance Group http://buff.ly/1zX1EBR

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This looks like a great place to take the kids on a rainy day! Big and small kids that is.....http://buff.ly/1EPazvH

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Great podcast on how to be different by Small Business tips

Our thoughts are with everyone up north taking the hit from Cyclone Marcia, hoping your are all safe.

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Solid advice from @Post Planner 6 Ways to Make Your Branding on Facebook NOT Suck! http://buff.ly/1z8VnS4

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Is this you? Are you an entrepreneur? Where these surprising? http://buff.ly/1z2xBqI
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