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Blondelle Belongilot
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Blondelle Belongilot

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Are all judges closed their eyes watching this fight? #WTF
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Blondelle Belongilot

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There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page title tweak could take you from driving 2% of […]
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According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertising connected to the sale of illegal or fake prescription drugs. The attorneys generals’ complaints were initially […]
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An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google is now buying influence and policy outcomes that favor the company. Source: […]
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The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
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A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.
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In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad domain: How […]
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Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, […]
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One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together.
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When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of content to rank […]
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A Vision for Brand Engagement Online, or "The Goal"
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With the increasing number of SEO directives and annotations available, and the ever-changing guidelines around how to deploy them, it is im

Becoming Better SEO Scientists - Whiteboard Friday
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The Importance of Being Different: Creating a Competitive Advantage With...
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A new ad format offered by Facebook can be tweaked to display your content in innovative ways.

The Meta Referrer Tag: An Advancement for SEO and the Internet
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The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. Sadly, HTTPS also has its dow

5 Actionable Analytics Reports for Internal Site Search
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By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and con

Big Data, Big Problems: 4 Major Link Indexes Compared
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Size isn't all that matters when it comes to measuring links, how proportional the whole link graph is to Google's is essential. So, how goo

How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences...
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As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trus

Check Your Local Business Listings in the UK
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One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
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Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs. In today's Whiteboard Friday