RankBrain’s potential effect on your paid search campaigns | Search Engi...
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise a
Are retailers missing the mark on m-commerce? | ClickZ
Image by Ron Bennetts, made available via CC BY-ND 2.0 With the increasing dominance of mobile across all industries, business owners and in
How to use purchase intent for more effective keyword search | Search En...
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage
Seven ways to make your boring product page sizzle | Search Engine Watch
I have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product
Is Google AMP a ranking signal? | Search Engine Watch
So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of fru
How to use images to bring real world credibility to your digital presen...
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many des
How to improve your CTR using Google Search Console | Search Engine Watch
Last month I wrote a comprehensive guide on how to use Google Search Console, covering every aspect of what is essentially a giant toolshed
Should publishers and content marketers be playing the platform game? | ...
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to wo
How brands are using data visualisation in social campaigns | Search Eng...
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creativ
Google’s Joris Merks on the importance of leadership for digital transfo...
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into thei
17 inspirational examples of data visualization | ClickZ
We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes i
Meeker report: what you should know about the rise of visual content | S...
Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of vi
Five brief but helpful tips for Google AdSense placement | Search Engine...
AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display
When will responsive websites respond to user context? | ClickZ
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websit
Are related sitewide footer links the key to dominating Google? | Search...
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why site
Where do the biggest brands spend their marketing dollars? [Study] | ClickZ
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – ar
Facebook announces four new mobile ad formats | Search Engine Watch
Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four an
How to speak ‘Search Engine’ | Search Engine Watch
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But ar