Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that s
Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed t
RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove ...
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This ech
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing pro
Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account
Report: Google Now Master Of Lobbying, Backroom Dealing
An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It d
Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Go
Google's Matt Cutts Explains The Differences Between 404 & 410 S...
Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status code
Getting Branded Searches Right - Whiteboard Friday
When people search for our brands, they're often looking for something specific, and it's on us to make sure they can find it as easily as p
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling
WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Loc
A Complete Guide To The Essentials Of Post-Hummingbird SEO
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, H
How To Repurpose Content Without Looking Like A Total Jerk
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so m
Twitter Quietly Adds Search For Timelines & Lists
Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of an
Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimiz...
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation
'No-Links Ranking' – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor.