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Blondelle Belongilot
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Blondelle Belongilot

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One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together.
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When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of content to rank […]
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Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor. Google has flirted with the idea. What would the SEO landscape look like without links as a ranking metric?
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Blondelle Belongilot

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An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google is now buying influence and policy outcomes that favor the company. Source: […]
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The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
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Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart […]
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Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access […]
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Digital Data Trends – Search, Social, & Content Fusion
searchenginewatch.com

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that s

Google Starts Blocking Access to Paid Search Keyword Data
searchenginewatch.com

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed t

RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove ...
searchengineland.com

RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This ech

The War On Links
searchengineland.com

In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search e

Survey: Older Generations Embrace Mobile As Local Shopping Companion
searchengineland.com

Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing pro

Bing Ads To Give Agencies More Functionality To Manage Client Relationships
searchengineland.com

The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account

Report: Google Now Master Of Lobbying, Backroom Dealing
searchengineland.com

An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It d

Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
searchengineland.com

Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Go

Google's Matt Cutts Explains The Differences Between 404 & 410 S...
searchengineland.com

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status code

Getting Branded Searches Right - Whiteboard Friday
moz.com

When people search for our brands, they're often looking for something specific, and it's on us to make sure they can find it as easily as p

The Art of SEO Direction
searchenginewatch.com

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, yo

The 4 Most Interesting Features in Google Shopping Campaigns
searchenginewatch.com

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling

The Future of Link Building: 5 Important Messages
searchenginewatch.com

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can superch

A Very Mild Case of Google Penguin?
searchenginewatch.com

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
searchengineland.com

The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Loc

A Complete Guide To The Essentials Of Post-Hummingbird SEO
searchengineland.com

Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, H

How To Repurpose Content Without Looking Like A Total Jerk
searchengineland.com

When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so m

Twitter Quietly Adds Search For Timelines & Lists
searchengineland.com

Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of an

Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimiz...
searchengineland.com

Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation

'No-Links Ranking' – The Battle for Better Organic SERPs
searchenginewatch.com

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking factor.