Twitter has become the true social media’s “vaporware”: More and more people use Twitter for “instant updates”. Skillful tweeting has become an art in grabbing your audience’s attention in a fraction of a second. And one of the ways is to use media-rich tweets, which display “differently” than your “competitor’s” tweets.
Kicking on the amount of Twitter followers or Facebook likes is not enough to measure the success of your social media tools. How can one truly measure the effectiveness of Twitter, Facebook and LinkedIn? A case study: