Gaining trust through the selling cycle and answering the following question.
Can you solve my problem through your product/service?
If you’re targeting a B2B market, emotions and visuals play a vital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish.
Think about Apple’s marketing copy for every new product they launch; it’s simple, and emotional.
#b2b #b2bmarketing #contentmarketing
Nothing stand stills, especially social media.
We must learn to change with consumer behavior, and what content resonates with them.
Brands that do will outperform their competition.
- Blair Ball PhotographyOwner, 2007 - present
- Prepare1CEO, 2010 - present
Married to Christi Ann Ball.
- University of OklahomaBBA Management
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