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Blade Creative Branding Inc.
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57 followers
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We're extremely proud of the work we did with our friends at Molinaro, especially the TV promos we produced which netted a Best TV AD Award from the Hamilton-Halton Home Builders' Association! Check out the video for Paradigm East here: https://tinyurl.com/y8bd98vr
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The best brands have a life of their own. Learn why you need to build an ecosystem around yours in one of our first articles published in Canadian Business, "What Branding Has in Common with Biology." Read the full article here: https://tinyurl.com/y8h2vzfg | #branding #marketing
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Your brand community is like a layer cake with different community members at different levels based on their level of commitment. To build the most dynamic brand community possible, are you prepared to work with your most committed and devoted brand community members? Read how here: https://tinyurl.com/y7l2u294
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When a business operates in a still-emerging technology sector, executing a major brand consolidation is gutsy. That’s how you might be inclined to describe Andrew White, CEO of CHAR Technologies, because Andrew and his colleagues did just that. Blade helped. Learn the full story here:
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Growing your email database will focus your marketing efforts on the most segment of your brand community. If you think email is a marketing afterthought, you haven’t thought about it enough. Learn about the importance of email databases below!
The Power of the Email Database
The Power of the Email Database
bladecreativebranding.com
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Chief Creative Officer Wayne S. Roberts explains Blade's Brand Strategy Workshop and how it can set your brand up for success. Learn more about the Brand Strategy Workshop here: https://tinyurl.com/y7ymx2ml
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When brands don't understand their truth, activism ends in disaster. The antidote to being disingenuous is aligning with a truth you're willing to defend publicly, however risky. Find out how to navigate the complicated world of brand activism here: https://tinyurl.com/yapnw2fx
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Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. To gauge whether your brand is ready for a strategy workshop, as either a start-up or established brand, run through the following checklists here: https://tinyurl.com/yc52blze
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There are times when society makes demands that brands cannot or should not withstand. The problem is that brand promises are just that: promises. People count on them. However, you can’t stay the same as the world changes around you without a deep negotiated truth driving your brand. Learn our advanced strategies here: https://tinyurl.com/y9wayhsz
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Odds are against the cannabis branding movement and their desire to have lenient branding laws; the approach may end up being closer to cigarettes than alcohol. This presents a unique challenge for growers, retailers, and marketers alike: how do you launch your product without the benefit of branding? Learn the strategies here: https://tinyurl.com/y7xwthp5
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