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Bizible Marketing Analytics
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Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals http://hubs.ly/H03NF2-0
An interview with Matt Heinz on how to increase Marketing's influence on pipeline growth and closed deals through Full Funnel Marketing.
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How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing http://hubs.ly/H03LJb30
With data that suggested we need to change our LinkedIn strategy, we switched to a full-funnel marketing approach that has greatly improved our performance.
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The 9 Circles of B2B Marketing Hell http://hubs.ly/H03HfBK0
It's easier to navigate the marketing landscape and steer clear of traps when you know what to avoid. Read about the 9 circles of B2B marketing hell.
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Announcing The 2016 AdWords Industry Benchmarks Report http://hubs.ly/H03FD7h0
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The Down-Funnel Impact of B2B Cross-Channel Marketing [Data] http://hubs.ly/H03Cwqy0
Conceptually, we always knew that cross-channel marketing was important. Now, we have the data to prove it. Here it is.
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45 Impressive Marketing Operations Champions You Should Follow [Infographic] http://hubs.ly/H03BktJ0
Here are your champions in marketing operations -- a list of marketing experts you can connect with and learn from.
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Have them in circles
252 people
Ifa Tola's profile photo
Herman Rosa's profile photo
Tawfiq Algargoush's profile photo
David Deering's profile photo
Don Campbell's profile photo
Jason Stovall's profile photo
Jon Refsdahl's profile photo
Roy Campbell's profile photo
Michael Weber's profile photo
 
AdWords Industry Benchmark Report Deep Dive: Software and SaaS http://hubs.ly/H03MTbG0
Here's the data for Software/SaaS companies from the 2016 AdWords Industry Benchmark Report, which has unique data about AdWords' down-funnel impact.
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Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It" http://hubs.ly/H03L95L0
When allocating budget to channels and campaigns, B2B marketers should use martech and analytics tools to report on the ROI of that spend.
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Ebook Analytics and What We Didn't Expect to Find Out http://hubs.ly/H03GxzF0
Comparing top-of-funnel ebook analytics to bottom-of-funnel results is a good way to challenge assumptions with data. And this test case was no exception.
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All 11 Marketing Attribution Models, Explained http://hubs.ly/H03DGb60
In this post, we dive into all 11 attribution models and explain the pros and cons of each.
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Marketing Performance Management: Tactics to Increase ROI http://hubs.ly/H03BX340
Learn how to use Marketing Performance Management tactics to increase ROI at your organization.
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Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic] http://hubs.ly/H03z9Lz0
Paid media "molecule" shows how attribution affects ROI reports from digital advertising, linking leads to their sources and reporting the impact to revenue.
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People
Have them in circles
252 people
Ifa Tola's profile photo
Herman Rosa's profile photo
Tawfiq Algargoush's profile photo
David Deering's profile photo
Don Campbell's profile photo
Jason Stovall's profile photo
Jon Refsdahl's profile photo
Roy Campbell's profile photo
Michael Weber's profile photo
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1-800-913-2620
Email
Address
2910 1st Ave S Seattle, WA 98134
Story
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Make Better Marketing Decisions
Introduction
Now, marketers have a legitimate means to become the heroes of their businesses and organizations. Bizible's marketing analytics application finally closes the loop between your online marketing efforts and both on and offline sales results. Our Salesforce app will help you optimize ROI across all your marketing channels by pinpointing the exact source of your leads, opportunities, contacts, accounts and, most importantly—revenue. Bizible helps you determine allocate your marketing budget towards marketing channels that bring in the most revenue right down to the keywords terms used by their best customers.

Sales professionals win, too. With our app installed in a Salesforce org, your sales team can get insights on their leads to see which ones are hot. Without leaving Salesforce, sales people can view what their leads are doing on your site resulting in more contextually-relevant sales calls and higher conversion rates.

Don't just track clicks. Track revenue per click.

Want to learn more? Watch this video or give us a call at 1-800-913-2620.