Sponsors now expect to see more than just their logo plastered on a step and repeat; and event organizers of all types face the challenge of devising new and innovative ways to deliver value and prove ROI. Social media has stepped up and created new opportunities to expand the reach of sponsors, but is social integration enough to help them return year after year? In this webinar, Vince Thompson, C.E.O. of MELT, and Michelle Grech, president of MELT, will tackle the question of how to prove sponsor ROI, sharing ways in which they’ve delivered value to some of the world’s top brands, such as Coca-Cola.
Thompson and Grech will discuss:
-How to leverage vendors and suppliers to improve the sponsor’s bottom line
-How to creatively use social and digital to maximize event reach
-New ways to generate revenue opportunities for sponsors
-The importance of key influencers
-What sponsors are looking for right now