Of course I separate Google+ (social) from the majority of what Google+ actually is (universal social identity system).
I like the latter (and original) use case of it as well. It's what the entire point of Google+ was supposed to be from the start, but a majority of people seemed to have selective hearing.
It's the reason you can get a new computer, log into Chrome and have it immediately set itself up for you. It's the reason you can get a brand new Android Watch or Tablet or Phone, log in and immediately it connects everything together.
It's the reason Youtube is interconnected to all the other services and can recommend stuff for you better.
I don't think people really understand just what Google+ actually is
on the whole... it's mostly back-end AI and universal identity layer... the Social Media part (the part everyone identifies as Google+) is actually just the front facing facade of the architecture.+Birch Wind