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If you’re promoting your hotel business on the web, you’ll have a firm understanding of the importance online reviews can play in shaping the first impressions of prospective guests. Guest reviews and feedback are invaluable in terms of establishing brand…
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Travel Bloggers Hotels Should Engage via SM

For hotels looking to enhance their social reach and work with bloggers as brand ambassadors, engaging with travel bloggers via Twitter, Facebook, and Instagram can be an excellent move. Who you connect and engage with will depend on your business, niche,…
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Good tips for hoteliers via +Nikki Beecroft 
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SoLoMo is a marketing buzz acronym that stands for Social, Local, Mobile, and arose as a result of the popularity of smartphones and tablets that integrate geo-location technology. The concept of SoLoMo is by no means new, having been coined back in 2010…
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It may be free to grab an account on social media – but any business pouring resources into social media marketing knows using social platforms to promote your brand is far from free. And some experts are suggesting the cost of SMM is only going in…
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Want to stay ahead of your competitors this year and make the most of industry trends? If you’re in the hotel or tourism business, you’re going to need to get those delightful and web-obsessed Gen Y Millennials on side. In … Continue reading →
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The old saying, you can’t please all of the people all of the time, is true. Even if you’re nailing your social media campaigns and doing all the right things, there’s unfortunately always going to be some unhappy customer or guest venting about their…
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Do you know your Klout from your Kred? Are you monitoring your social influence as a means of measuring the effectiveness of your social media campaigns and your SMM ROI? In essence, influence is the ability to affect the thoughts and actions of users…
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Social media can be a fantastic tool to promote your brand online when you get it right. When you get it wrong, however, it can end up doing your business more harm than good. Go into your social media marketing campaign with a solid strategy, and make…
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If you read our post, Gen Y Will Be Your Core Customer, you’ll understand why many experts are forecasting Millennials to be one of the most important customers for hotels to attract and delight in 2014 and beyond. The question … Continue reading →
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The way you promote your hotel online will vary in accordance to your brand values, target customer base and traditional marketing avenues. However, there are tree golden rules to keep in mind, whether you’re a complete beginner, or a seasoned hotel marketing professional in need of a little refresher to boost your 2914 strategy.
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