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Bill Slawski
Works at Go Fish Digital
Attended Widener University School of Law
Lives in Carlsbad, California
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Bill Slawski

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Google Patent Granted on using Click-Throughs on Search Results to Rank pages

Given recent statements from Google's Gary Illyes, Google is unlikely to be using this, but I thought it was worth pointing out to show that sometimes even patents don't get things right. They may be strong hints that something may be used, but could be misleading, too.
I was excited to see a Google Patent granted this past Thursday, which describes how Google may rank pages in part based upon user feedback (clicks) in response to rankings for those pages. The patent tells us that this kind of identifying of a user’s needs and determining which documents are returned that might be … Continue reading Google Patents Click-Through Feedback on Search Results to Improve Rankings →
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+Bill Slawski :)
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Bill Slawski

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This is good news; those invitation settings were needed.
 
Google Is Rolling Out New Invitation Settings For Hangouts

#google   #googlehangouts   #invitationsettings   #feature   #android  
Hangouts have become a really powerful communication tool for Google. The Mountain View giant has been improving the service ever since it launched back in
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Thanks for the update +Bill Slawski 
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Google is now able to index more pages?
 
If you've seen a spike in indexation in GSC (via the Index Status report), it's not a bug. Gary Illyes responded to my question this morning on Twitter. Check out the response. Very interesting. :) #seo  

Me: I'm seeing a spike in indexation across many clients in GSC (Index Status report). Some w/big spikes. Is that a known issue? All spikes showed up for the 7/26 update in Index Status. Very strange. One jumped by 10M pages.

Gary: looks it's a standard change on our end to the better: we can now index even more URLs everywhere, globally! (no I won't say a #)
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Hi +Ursula Ehrenfeld, I don't have more details, just the tweets of Gary Illyes from Google, but it's good to see someone from Google speaking up in an authorative manner like this. 
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This was a question that we heard a lot, and so, we built a calculator to give people an answer. Regardless of how you may feel about Yelp, this may be good to know.
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Thanks. It's a proprietary tool.
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Bill Slawski

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Nice article on building Semantic Search skills.
It at times feels magical that Search engines know, with unbelievable accuracy, exactly what you are looking for. This is the result of a heavy investment in NLP and Semantic technologies.
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Bill Slawski

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A little lunch time entertainment: how are you using your web presence?
 
Do you have a web site?  How about a blog?  Social Media page(s)? Are you sure it's a site and not a web application?  Do you pay nothing for your web presence or do you spend a small fortune... and that's just for your site?

What's the point of all these questions?  That's a good question!

Join PCS for this Very Special Hangout!  

Why special, you ask?  Because we'll have a very special guest - Mr.+Ammon Johns

He'll be tackling the same issues from a professional marketing perspective, while I'll do the same from an IT/Development perspective. 
This Hangout On Air is hosted by Productive Computer Systems. The live video broadcast will begin soon.
Q&A
Preview
Live
The Many Faces of Web Presence
Wed, July 29, 3:00 PM
Hangouts On Air - Broadcast for free

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You're welcom +Productive Computer Systems !
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Worth thinking about.
 
Good advice by Microsoft: Ten Immutable Laws of Security (Version 2.0). I agree by and large, except for Law #8 ...

h/t +Kristian Köhntopp 
Ten Immutable Laws Of Security (Version 2.0). Here at the Microsoft Security Response Center, we investigate thousands of security reports every year. In some cases, we find that a report describes a bona fide security vulnerability resulting from an issue in one of our products; ...
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Bill Slawski

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It's nice seeing when this happens
 
Why Does Viral Content Cause An Ongoing Traffic Lift (after the initial spike)?

And, more importantly, how can we optimize/maximize for that effect? That's the topics of this week's new Whiteboard Friday: http://bit.ly/linkbaitbump
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
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....and it's so nice if you are about to ask your boss for a pay rise ;-) 
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How big are your web pages? I remember struggling to make pages as tiny as possible. It was great seeing them load so quickly.
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If you are interested in doing SEO, you should have some idea of how Google defines quality. Knowing what the Google Quality Raters guidlines say about it can help you there.
 
One thing I have learned over the years of reading a lot of information is the companies that have the top products also have some of the best blogs for SEO information. +Screaming Frog, +Majestic SEO and +Dixon Jones in particular and +Advanced Web Ranking whom I often discover feature posts from people I'm not aware of and lastly my favorite link prospector +Garrett French of Citation Labs . Kudo's gents! 

This is an example one of the few common sense non glory seeking posts I've seen in a while. I particularly was interested in their insights into the Phantom Updates seemingly being a Panda like update. I assumed that to be the case based on what I saw in newly affected pages and those where some previously affected pages improved and new sites were discovered.

This post also was one of the few that actually understands Panda is one Part Website Quality Score (ie the number of BS pages in the cluster fck that is most MFA's) and a web page score that is dragged down by the WQS (Website Quality Score) with a vice versa association between the metrics. IMO, the WQS is the new "reputation/authority/trust" metric. So if you want to implement those BS Location/doorway pages do so with the quality guidelines at the core of the content and design of the pages. Those pages now can drag your whole site down!
*sarcasm: And by all means expose all your includes and JS and implement HTPPS (which I've seen more than one case where sites tanked partly as result of the flakiness that is HTTPS)*

 
To bring light into the darkness of Google’s understanding of quality websites you should have a look at the Google Quality Rater Guidelines.
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Interesting how Google is coordinating interactivity with these messaging apps.
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OK Bill.
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This should be a fun chat with +David Amerland and +David Kutcher  Possibly joining us. See you there!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with  +Terry Van Horne.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week our uninvited invitations are going out to +Lany Sullivan +Sheryl Loch +Mike Bayes and +Ben Fisher.  Of course, these are typically uninvited and unexpected invitations to those named, so any or all of them may be unavailable.  That's just another part of the chaos.

<Added>
Sadly +Ben Fisher and +Lany Sullivan were both busy this week, and will be missed, but the good news is that +David Amerland hopes to make it instead.
</Added>

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout #33
Tue, July 28, 3:00 PM
Hangouts On Air - Broadcast for free

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Good times!
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Education
  • Widener University School of Law
    Law
  • University of Delaware
    English
  • Hillsborough High School
Basic Information
Gender
Male
Other names
William
Story
Tagline
Interested in seo, search engines, searchers' behaviors, the future of search, the semantic web, music, the environment, and how the Web works.
Introduction
I grew up in New Jersey and Ohio, studied at the University of Delaware and Widener University School of Law, and spend a lot of my time either doing SEO, looking at the code behind web pages or with my nose buried in a search-related patent.

I previously lived in the Virginia Piedmont, about 50 miles west of Washington, DC in a county filled with horse pastures and farm fields. I am presently located in Carlsbad, California.

I enjoy reading fiction and science fiction, listening to most types of music, delving into  the history behind small towns, out door photography, and exploring nature.

I am the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.

Some posts I've written in the past that focus upon analyzing patents from the search engines:

I am the Director of Search Marketing at Go Fish Digital, on Google+ at Go Fish Digital

I am often called a patent analyst or patent expert or patent guru by many people and bloggers and media writers, but my job is not to analyze or interpret patents. I do that for fun, and to learn things about search engines and search that I otherwise couldn't.

I consider it performing due diligence and feeding my curiosity - the information behind many business models and algorithms that search engines use are being made public, and it's worth taking the time and making the effort to read through them and trying to understand what they say and why they say it.

Bragging rights
Reads patents for fun
Work
Occupation
SEO / Internet Marketing Consultant
Employment
  • Go Fish Digital
    Director of Search Marketing, 2013 - present
  • SEO by the Sea
    President and Internet Marketing Consultant, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Carlsbad, California
Previously
Warrenton, Virginia - Newark, Delaware - Hillsborough, New Jersey
The Afro-American Historic Association of Fauquier County shows off images and artifacts from local people and places in the area. The exhibits stretch from Egypt to the election of President Obama. To me, the most powerful of the exhibit items is the Slave Cage outside of the museum from the 1850s, which is haunting.
Public - a year ago
reviewed a year ago
A great place to get local and healthy foods and produce, including farm fresh meats, cheeses, and many other products straight from the farm itself. I enjoy shopping at the farm market because I find myself wanting to sample everything I've purchased as soon as I get home and start unpacking my bags (sometimes I don't wait that long). The people who work there clearly love the place, and I'm usually asked more than once if I need any help, or have any questions. The store also includes lots of baked goods at great prices, honey and salsas and chutneys and many types of pickled produce from local manufacturers. They also carry organic goods and gluten-free mixes
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Public - a year ago
reviewed a year ago
3 reviews
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The best BBQ I've ever eaten was in a roofless wooden shack just outside of Dallas, serving ribs and pulled pork, brisket and chorizos, fried okra and cornbread, and more. It's a long way from Virginia to Dallas.Fortunately, the second best BBQ I've eaten is about a six minute drive away, at a truck stop down the Seminole trail. If you like BBQ, and you get a chance to stop by, you definitely should. It's not fine dining, but it's definitely good eating.I have half my meal left, and if I wasn't full, it might not last too long. Other reviews I've read have pointed out the location, decor, and atmosphere of the truck stop, and if you drive past, it might not be a place you'd consider stopping at. If you like ribs or pulled pork though, that would be a mistake.
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Food: ExcellentDecor: Poor - FairService: Very Good
Public - 2 years ago
reviewed 2 years ago