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Bill Slawski
Works at Go Fish Digital
Attended Widener University School of Law
Lives in Cardiff-by-the-Sea, California
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Bill Slawski

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Join us in a conversation about Search and SEO
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking. Bodacious SEM babe +Jennifer Slegg has somehow been convinced that joining the band is a good idea.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

No invitations in particular this week though, as we instead throw wide the doors, and invite anyone who wishes to join the conversation to do so - we'll post the link to join us live once we start.

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
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Bill and Ammon's Bogus Hangout #62
Yesterday, May 24, 3:00 PM
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Bill Slawski

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Beyond Ranking: Optimizing Whole-Page Presentation (pdf)

How much does the presentation of information on a search result page satisfy searchers and can it improve and enhance what a search engine does.  This explores the growth of SERPs beyond the days of 10 blue links.  What does it mean for site owners?
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+Ammon Johns Perhaps an element of growing important to SEO might be a greater understanding of the communication aspects of design; and an awareness of how to capture the eye.  I'm going to go work on that myself this afternoon, taking my camera to an old Spanish Mission nearby to capture what I can in photos.
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How might Sentiment in reviews for reviewable entities be considered in search rankings?
Sentiment Phrases Back before there were Google+ pages for businesses, Google had Place Pages for those businesses, and Google would show off sentiment-rich snippets from reviews of those places, which I wrote about in Google’s New Sentiment Phrase Snippets For Google Places. I was discussing sentiment rich reviews recently with Barbara Starr, who pointed out …
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Site Removed in Rankings for Being Considered "Pure Web Spam" being Litigated in Florida Court

This may be really interesting to keep an eye upon.

#GoogleGuidelines #GoogleManualPenalty  
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Coach G Moore's profile photoZara Altair's profile photoBill Slawski's profile photoTadeusz Szewczyk (Tad Chef)'s profile photo
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+Bill Slawski Hallelujah! I almost got my migraine back just from trying to grasp that. Good to know it wasn't wasted effort.
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Where will the Internet of Things end up taking us, and how will we get there?
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Seen a lot of stuff done wrong on websites, and a lot of the fun is fixing them and getting them to run better than ever.
 
"Pick any technical element of a website, and a good technical SEO can probably name more than a dozen ways they’ve seen it done wrong and tell you the best way to fix it, how long it will take to fix, the likely impact of fixing that issue and where you should prioritize that in your list of dozens of other things that are wrong." +Patrick Stox 
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry's future.
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Good to see this news about Structured Data on the Web, with updates to Schema.org.
 
schema.org v3.0 Released

Full release details at the call-out link, but some highlights.

New extension: http://meta.schema.org

Terms "primarily designed to support the implementation of the Schema.org vocabulary itself."

New extension: http://pending.schema.org

A "staging area for work-in-progress terms which have yet to be accepted into the core vocabulary."

New extension: http://health-lifesci.schema.org

A "new home for our existing Medical and healthcare related terms."

*New document, "How we work": http://schema.org/docs/howwework.html*

A "document providing an overview of the project's approach to schema development, collaboration, versioning and change review." A treasure trove for those interested in, or have a vested interest in, the development of the vocabulary.

*New property: http://schema.org/disambiguatingDescription*

A sub property of description, "used to disambiguate from other, similar items."

audience, brand, logo, isRelatedTo, isSimilarTo

These previously Product-specific specific properties can now also be applied to Service.

*New class: http://schema.org/DigitalDocument*

"An electronic file or document", with sub-types NoteDigitalDocument,
PresentationDigitalDocument, SpreadsheetDigitalDocument, TextDigitalDocument.

*New type: http://schema.org/ComputerLanguage*

With modifications to http://schema.org/Language to stress it that it refers to natural languages, and with support for standard BCP 47 language codes via the alternateName property (for SEOs, this brings the functionality of language types and properties close to that provided by hreflang).

*New enumeration: http://schema.org/Monday*

And (surprise!) the rest of the days of the week as well, replacing the purl.org/goodrelations URIs on which these are based - thanks +Alexandre Bertails! Also, http://schema.org/specialOpeningHoursSpecification has been added, which allows webmasters to override general opening hours

Not seeing the current version? I am, but +Dan Brickley notes ""there seem to be some further issues with old versions of pages being cached. It was looking like this had resolved itself but I see
now that this isn't the case. At least the homepage and /docs/schemas.html seem to be intermittently showing old versions of those pages. You can force a fresher version by appending '/' to thedomain name e.g. http://schema.org////docs/schemas.html but obviously this needs attention""

#schemaorg  
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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The Mission San Luis Rey

This is in Oceanside; and was a Spanish Mission.

I'm going to have to tour some other missions, but this was a good introduction to California's history.
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Good hearing that the pictures looked good using your Nexus!

From reading Wikipedia, they filmed a Zorro TV Series using this mission as the setting, rather than a film.
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Microsoft Academic has ended, and started up again working with Bing to show off Semantic Search capabilities. It's an interesting new project worth learning more about.  As they tell us in the blog post:

We’re also applying AI semantic search—which is contextual and conversational—to Cortana, Bing, and more.

H/t to +Gary Price  via
 
Microsoft Says Their Academic Graph (Bibliographic and Citation Data) is Adding About 1 Million Articles Each Week
http://www.infodocket.com/2016/05/21/microsoft-says-their-academic-graph-is-adding-about-1-million-articles-each-week/

#AISemanticSearch #MicrosoftAcademicGraph  
By Kuansan Wang, Managing Director, Microsoft Research Dr. Kuansan Wang is the Managing Director for Microsoft Research Outreach, responsible for overseeing research and innovation in the area of academic services. Photo credit: Scott Eklund, Red Box Pictures Progress in AI research and applications is exploding, and that explosion extends to our own team working on academic...
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Thanks to +Barbara Starr for sharing this.
 
Tensor Processing Units (TPUs)
I'm very excited that we can finally discuss this in public. Today at Google I/O +Sundar Pichai revealed the TPU (Tensor Processing Unit), a custom ASIC that Google has designed and built specifically for machine learning applications. We've had TPUs deployed in Google datacenters for more than a year, and they are an order of magnitude faster and more power efficient per operation than other computational solutions for the kinds of models we are deploying to improve our products. This computational speed allows us to use larger, more powerful machine learned models, expressed and seemlessly deployed using TensorFlow (tensorflow.org) into our products, and to deliver the excellent results from those models in less time.

TPUs are used on every Google Search to power RankBrain (https://en.wikipedia.org/wiki/RankBrain), they were a key secret ingredient in the recent AlphaGo match against Lee Sedol, they are used for speech and image recognition, and they are powering a growing list of other smart products and features.

+Norm Jouppi and the rest of the team that developed this ASIC did a fabulous job, and it's great to see it discussed in public!

Blog post:
https://cloudplatform.googleblog.com/2016/05/Google-supercharges-machine-learning-tasks-with-custom-chip.html

Link to the part of the keynote where Sundar discusses TPUs:
https://www.youtube.com/watch?v=862r3XS2YB0&feature=youtu.be&t=7300

WSJ article:
http://www.wsj.com/articles/google-isnt-playing-games-with-new-chip-1463597820

Edit: Added a link and some text.
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Certainly a lot more efficient than buying up all the graphics cards, which was one of the previous main solutions for machine learning application.
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General Motors appears to have some technology worth sharing.
General Motors has transformed itself into a technology-driven enterprise, and many of its innovations have military applications.
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We will be talking about search and seo. Join us for the conversation!
 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with bodacious babe +Kristin Drysdale helping wrangle comments, and stop them chasing squirrels.  (okay, a more realistic goal: prevent them chasing too many squirrels).  +Terry Van Horne joins us to release more squirrels when Kristin isn't looking.

(No squirrels are harmed in the making of this program)


About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

Our uninvited invitations this week go to: +Arnout Hellemans  +Dawn Anderson +Ronell Smith and +Montse Cano

We have no idea yet who will actually turn up, and that's how we like it.  
Excellent!

#beexcellent       #bogushangout   
This Hangout On Air is hosted by Ammon Johns. The live video broadcast will begin soon.
Q&A
Preview
Live
Bill and Ammon's Bogus Hangout #61
Tue, May 17, 3:00 PM
Hangouts On Air - Broadcast for free

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Education
  • Widener University School of Law
    Law
  • University of Delaware
    English
  • Hillsborough High School
Basic Information
Gender
Male
Other names
William
Story
Tagline
Interested in seo, search engines, searchers' behaviors, the future of search, the semantic web, music, the environment, and how the Web works.
Introduction
I grew up in New Jersey and Ohio, studied at the University of Delaware and Widener University School of Law, and spend a lot of my time either doing SEO, looking at the code behind web pages or with my nose buried in a search-related patent.

I previously lived in the Virginia Piedmont, about 50 miles west of Washington, DC in a county filled with horse pastures and farm fields. I am presently located in Carlsbad, California.

I enjoy reading fiction and science fiction, listening to most types of music, delving into  the history behind small towns, out door photography, and exploring nature.

I am the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.

Some posts I've written in the past that focus upon analyzing patents from the search engines:

I am the Director of Search Marketing at Go Fish Digital, on Google+ at Go Fish Digital

I am often called a patent analyst or patent expert or patent guru by many people and bloggers and media writers, but my job is not to analyze or interpret patents. I do that for fun, and to learn things about search engines and search that I otherwise couldn't.

I consider it performing due diligence and feeding my curiosity - the information behind many business models and algorithms that search engines use are being made public, and it's worth taking the time and making the effort to read through them and trying to understand what they say and why they say it.

Bragging rights
Reads patents for fun
Work
Occupation
SEO / Internet Marketing Consultant
Employment
  • Go Fish Digital
    Director of Search Marketing, 2013 - present
  • SEO by the Sea
    President and Internet Marketing Consultant, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cardiff-by-the-Sea, California
Previously
Carlsbad, California - Warrenton, Virginia - Newark, Delaware - Hillsborough, New Jersey
The Afro-American Historic Association of Fauquier County shows off images and artifacts from local people and places in the area. The exhibits stretch from Egypt to the election of President Obama. To me, the most powerful of the exhibit items is the Slave Cage outside of the museum from the 1850s, which is haunting.
Public - 2 years ago
reviewed 2 years ago
A great place to get local and healthy foods and produce, including farm fresh meats, cheeses, and many other products straight from the farm itself. I enjoy shopping at the farm market because I find myself wanting to sample everything I've purchased as soon as I get home and start unpacking my bags (sometimes I don't wait that long). The people who work there clearly love the place, and I'm usually asked more than once if I need any help, or have any questions. The store also includes lots of baked goods at great prices, honey and salsas and chutneys and many types of pickled produce from local manufacturers. They also carry organic goods and gluten-free mixes
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Public - 2 years ago
reviewed 2 years ago
3 reviews
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The best BBQ I've ever eaten was in a roofless wooden shack just outside of Dallas, serving ribs and pulled pork, brisket and chorizos, fried okra and cornbread, and more. It's a long way from Virginia to Dallas.Fortunately, the second best BBQ I've eaten is about a six minute drive away, at a truck stop down the Seminole trail. If you like BBQ, and you get a chance to stop by, you definitely should. It's not fine dining, but it's definitely good eating.I have half my meal left, and if I wasn't full, it might not last too long. Other reviews I've read have pointed out the location, decor, and atmosphere of the truck stop, and if you drive past, it might not be a place you'd consider stopping at. If you like ribs or pulled pork though, that would be a mistake.
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Food: ExcellentDecor: Poor - FairService: Very Good
Public - 3 years ago
reviewed 3 years ago