Google is starting to listen, think and respond like a human with a goal to deliver more relevant answers.
Ideally, you want YOUR content to be part of that pool of relevant answers.
Here's how you can do it, by using long tail SEO.
#SEO #SearchEngineOptimization #LongTail #SEOTips #ContentMarketing
A very cool discovery and experiment by of .
Last week I showed you how discovered that a page on his site was getting a big traffic boost from being featured as the answer in a particular kind of Google Rich Answer Box.
Now Ben discovered his site was getting the same benefit. But then he decided to make some adjustments to the page to see if he could get an answer box for an even better performing keyword.
As they would say at , what happened next will amaze you!
- You can look for queries like, How to, what, (basically questions - and that will at least give you some indication), I agree it would be nice.
But if you see higher CTR's than normal, that is another good indicator.
While there was an exponential boost in organic rankings (see post) of other relational queries. I did not notice any additional benefit to G+ profiles . That would be more indirect correlation from shares of the findings.
Just Imagine the potential breakthroughs as DeepMind and other AI services mature and we start to use them to solve grand problems.
This is a first step of many towards an amazing future.
As just announced via , The Graph of Things (GoT) has been awarded 2nd prize in the 2014 Semantic Web Challenge.
"This application pulls together real time data from the Internet of Things, visualizing the resulting knowledge graph in a dashboard."
You can explore the pilot yourself. I generated the call-out screenshot by clicking on "Travel Camera" and zooming into and clicking on a camera in Calcada, Brazil. You can do the same thing with other objects - for example, you can click on any plane in the skies and see what its flight number, model, departure point, destination, altitude and speed!
Very cool. Here's the paper the initiative's principles submitted:
Enabling Live Exploration on The Graph of Things
Danh Le-Phuoc, Hoan Nguyen Mau Quoc, Quoc Hung Ngo, Tuan Tran Nhat, and Manfred Hauswirth
INSIGHT Centre for Data Analytics
National University of Ireland, Galway
- Widener University School of LawLaw
- University of DelawareEnglish
- Hillsborough High School
I previously lived in the Virginia Piedmont, about 50 miles west of Washington, DC in a county filled with horse pastures and farm fields. I am presently relocating to Carlsbad, California.
I enjoy reading fiction and science fiction, listening to most types of music, delving into the history behind small towns, out door photography, and exploring nature.
I am the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.
Some posts I've written in the past that focus upon analyzing patents from the search engines:
- Google's Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data
- The Google Rank-Modifying Spammers Patent
- Google’s Agent Rank / Author Rank Patent Application
- The Google Hummingbird Patent?
I am often called a patent analyst or patent expert or patent guru by many people and bloggers and media writers, but my job is not to analyze or interpret patents. I do that for fun, and to learn things about search engines and search that I otherwise couldn't.
I consider it performing due diligence and feeding my curiosity - the information behind many business models and algorithms that search engines use are being made public, and it's worth taking the time and making the effort to read through them and trying to understand what they say and why they say it.
- Go Fish DigitalDirector of Search Marketing, 2013 - present
- SEO by the SeaPresident and Internet Marketing Consultant, 2005 - present