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Bill Slawski
Works at Go Fish Digital
Attended Widener University School of Law
Lives in Carlsbad, California
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Bill Slawski

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It does need to be said sometimes...
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This looks like it be a good meal.
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This was a fun tweet Chat to participate in, and it's been storified.
 
#SEOCHAT  recap: How To Add Personal Touch To Your Technical SEO Strategy

+Greg Shuey +Bill Slawski +Bruce Clay +Kristi Kellogg 

#seotips   #bloggingtips   #socialmedia   #inboundmarketing  
Inbound Marketing is so much more than keyword research, data and spreadsheets.
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Thanks for sharing "fun" for a change ...
+Bill Slawski​
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A little of the History of the Knowledge Graph at Google.
Usually when you see a product from a company, you don't get a whole lot of background on where it came from or how it was created. Great products don't need an explanation, they just work and people love it. Products that are better than great require a backstory, because it's so interesting ...
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These are definitely issues that you should work to resolve if possible, they can make a big difference to a site.
It's hard to overstate the importance of proper technical SEO. In this post Daniel Bianchini looks at four technical SEO issues that often go unnoticed.
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Good one. Thanks +Bill Slawski​
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This isn't a surprise after seeing Google add a number of tabbed knowledge boxes to its results
 
Bing Putting Entire Wikipedia Pages in Search Results Answer Box Test
Google tends to get flack from webmasters about the usage of snippets in their answer boxes.  Bing is definitely taking this a step further by putting the contents of entire Wikipedia sections and pages right on their Bing search result pages. Here is a Bing search for SEO, and the resulting answer box in animated …
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Yes, +rajesh saharan More information can fit on a search results page that way, too.
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This isn't a surprise; who is the mystery head of Web Spam at Google?
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Thank you +Eduard Dimitrov 
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I prefer to have both HTML and XML sitemaps on a site, to give search engines too bites at indexing the pages of a site. The HTML version can assist human beings as well as search engine crawlers looking for links.  If you intelligently organize how those links are displayed, as well as the anchor text used within the links, and next to the links, you provide information to the search engines about those pages, that it may consider when indexing those pages>

A Google whitepaper published a few years ago stated that Google tended to index pages quicker that it found in an XML sitemap than through crawling links on pages (even from an HTML Sitemap)

Of course, you want to follow good practices for both, don't include links that are broken and lead to pages that send out 404 or 410 status codes, or links that go though a redirect or links that trigger a server error.

Google Webmaster Tools will help you with getting an idea of how many pages from XML sitemaps you've submitted to them are indexed, and give you error messages and warnings that can help you trouble shoot those, and possibly feel more comfortable about how well indexed pages upon your site are.

What are you thoughts on Sitemaps (HTML or XML or both?)
 
"If HTML site maps are to cater to site visitors but you have a site that has intuitive navigation, why would you need an HTML site map?"
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+Terry Van Horne In a perfect and ideal world, you wouldn't need a separate page that captures the organization of your website upon it and helps make it easier for some people to navigate your pages. But we don't live in a perfect world where everything lives up to convention and where people can take a quick look at your top level navigation and conclude almost immediately where everything is located on your site. I'd rather spend the effort to help people who are genuinely interested in finding something on a site and are willing to click on a sitemap page to try to find it then to not offer that kind of assistance at all.
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I had a post published at Moz this morning on a metric known as "The Long Click."  It seems it does benefit you finding ways to keep people on your pages longer, What strategies are you following to do that with?
 
Are you increasing how long searchers are dwelling on your website? It could be an increasingly important ranking factor to Google. Great read from +Bill Slawski via +Moz' blog.
A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.
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So, it seems that a common problem is when we consider any one factor in isolation. Perhaps we (the royal "we") too quickly forget that Google doesn't have so much trouble considering ALL the factors simultaneously.

Dwell time or long click makes perfect sense as a quality signal except for when it doesn't. I believe Google knows when...much of the time, except when they get it wrong.
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Just what is marketing? That's the "why" of this presentation.
 
Your business can't afford not to understand...

What marketing is, and how marketing strategy is designed. Having a better understanding will help you make better choices, and ultimately help you reach the goals you have set for your business.

To kick off what will ultimately be a series called, "The Fundamentals of Online Marketing", where I interview one of the worlds leading experts on the subject of online marketing,+Ammon Johns, I will be asking Ammon to help us better understand what marketing actually is, and why designing a marketing strategy should come before you select your tactics.

Why Attend?

I decided to create this series to help combat some of the misinformation that leads to so much misunderstanding. I see too many small business say they don't need marketing because they don't really understand what marketing is. 

On the flip side, I see way too many businesses jump head first into marketing tactics before they have carefully defined what their actual strategy is. What happens is the business doesn't grow, and a lot of the owners time and money is wasted.

Topics
- Marketing Defined
- Strategy Defined
- Strategy vs Tactics
- Where to Begin

We look forward to having you join us for this session. I think it is going to prove to be a great first session to kick off a very useful series on the fundamentals of online marketing.

Thanks to +Craig Burton for designing some graphics around my massively sized head. Takes a real design genius to accommodate proportions of that magnitude. ;)
This Hangout On Air is hosted by The Curious Marketer With Vin. The live video broadcast will begin soon.
Q&A
Preview
Live
Session 1 - Understanding Marketing and Marketing Strategy
Wed, May 20, 1:00 PM
Hangouts On Air - Broadcast for free

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This is somewhat surprising but not completely unexpected.
 
Automattic buys WooCommerce. #wordpress 
We spoke to Automattic chief and WordPress creator Matt Mullenweg about the deal this morning.
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Given the amount of WordPress sites on the web these days, includining one's engaging in ecommerce, it sea to make sense, +Sal Surra​
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Interesting. Wonder what quality signals were involved in this update.
 
Google Confirms Ranking Algorithm Update of Early May
So it wasn’t our imagination! There was an algorithm update in the beginning of May. Google, being tight-lipped as usual, stated that: “there were changes to its core ranking algorithm in terms of how it processes quality signals”. +Search Engine Land  is calling this the “Quality Update”.
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Bill's Collections
People
In his circles
4,516 people
Have him in circles
36,478 people
Tom Bukacek's profile photo
Thu Tu Koelling's profile photo
Blis Blis's profile photo
Jeremy Koch's profile photo
Nazmul Hossain's profile photo
Jeremy Keeton's profile photo
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Education
  • Widener University School of Law
    Law
  • University of Delaware
    English
  • Hillsborough High School
Basic Information
Gender
Male
Other names
William
Story
Tagline
Interested in seo, search engines, searchers' behaviors, the future of search, the semantic web, music, the environment, and how the Web works.
Introduction
I grew up in New Jersey and Ohio, studied at the University of Delaware and Widener University School of Law, and spend a lot of my time either doing SEO, looking at the code behind web pages or with my nose buried in a search-related patent.

I previously lived in the Virginia Piedmont, about 50 miles west of Washington, DC in a county filled with horse pastures and farm fields. I am presently located in Carlsbad, California.

I enjoy reading fiction and science fiction, listening to most types of music, delving into  the history behind small towns, out door photography, and exploring nature.

I am the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.

Some posts I've written in the past that focus upon analyzing patents from the search engines:

I am the Director of Search Marketing at Go Fish Digital, on Google+ at Go Fish Digital

I am often called a patent analyst or patent expert or patent guru by many people and bloggers and media writers, but my job is not to analyze or interpret patents. I do that for fun, and to learn things about search engines and search that I otherwise couldn't.

I consider it performing due diligence and feeding my curiosity - the information behind many business models and algorithms that search engines use are being made public, and it's worth taking the time and making the effort to read through them and trying to understand what they say and why they say it.

Bragging rights
Reads patents for fun
Work
Occupation
SEO / Internet Marketing Consultant
Employment
  • Go Fish Digital
    Director of Search Marketing, 2013 - present
  • SEO by the Sea
    President and Internet Marketing Consultant, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Carlsbad, California
Previously
Warrenton, Virginia - Newark, Delaware - Hillsborough, New Jersey
The Afro-American Historic Association of Fauquier County shows off images and artifacts from local people and places in the area. The exhibits stretch from Egypt to the election of President Obama. To me, the most powerful of the exhibit items is the Slave Cage outside of the museum from the 1850s, which is haunting.
Public - a year ago
reviewed a year ago
A great place to get local and healthy foods and produce, including farm fresh meats, cheeses, and many other products straight from the farm itself. I enjoy shopping at the farm market because I find myself wanting to sample everything I've purchased as soon as I get home and start unpacking my bags (sometimes I don't wait that long). The people who work there clearly love the place, and I'm usually asked more than once if I need any help, or have any questions. The store also includes lots of baked goods at great prices, honey and salsas and chutneys and many types of pickled produce from local manufacturers. They also carry organic goods and gluten-free mixes
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Public - a year ago
reviewed a year ago
3 reviews
Map
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Map
The best BBQ I've ever eaten was in a roofless wooden shack just outside of Dallas, serving ribs and pulled pork, brisket and chorizos, fried okra and cornbread, and more. It's a long way from Virginia to Dallas.Fortunately, the second best BBQ I've eaten is about a six minute drive away, at a truck stop down the Seminole trail. If you like BBQ, and you get a chance to stop by, you definitely should. It's not fine dining, but it's definitely good eating.I have half my meal left, and if I wasn't full, it might not last too long. Other reviews I've read have pointed out the location, decor, and atmosphere of the truck stop, and if you drive past, it might not be a place you'd consider stopping at. If you like ribs or pulled pork though, that would be a mistake.
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Food: ExcellentDecor: Poor - FairService: Very Good
Public - 2 years ago
reviewed 2 years ago