These are definitely issues that you should work to resolve if possible, they can make a big difference to a site.
A Google whitepaper published a few years ago stated that Google tended to index pages quicker that it found in an XML sitemap than through crawling links on pages (even from an HTML Sitemap)
Of course, you want to follow good practices for both, don't include links that are broken and lead to pages that send out 404 or 410 status codes, or links that go though a redirect or links that trigger a server error.
Google Webmaster Tools will help you with getting an idea of how many pages from XML sitemaps you've submitted to them are indexed, and give you error messages and warnings that can help you trouble shoot those, and possibly feel more comfortable about how well indexed pages upon your site are.
What are you thoughts on Sitemaps (HTML or XML or both?)
Dwell time or long click makes perfect sense as a quality signal except for when it doesn't. I believe Google knows when...much of the time, except when they get it wrong.
What marketing is, and how marketing strategy is designed. Having a better understanding will help you make better choices, and ultimately help you reach the goals you have set for your business.
To kick off what will ultimately be a series called, "The Fundamentals of Online Marketing", where I interview one of the worlds leading experts on the subject of online marketing, , I will be asking Ammon to help us better understand what marketing actually is, and why designing a marketing strategy should come before you select your tactics.
I decided to create this series to help combat some of the misinformation that leads to so much misunderstanding. I see too many small business say they don't need marketing because they don't really understand what marketing is.
On the flip side, I see way too many businesses jump head first into marketing tactics before they have carefully defined what their actual strategy is. What happens is the business doesn't grow, and a lot of the owners time and money is wasted.
- Marketing Defined
- Strategy Defined
- Strategy vs Tactics
- Where to Begin
We look forward to having you join us for this session. I think it is going to prove to be a great first session to kick off a very useful series on the fundamentals of online marketing.
Thanks to for designing some graphics around my massively sized head. Takes a real design genius to accommodate proportions of that magnitude. ;)
So it wasn’t our imagination! There was an algorithm update in the beginning of May. Google, being tight-lipped as usual, stated that: “there were changes to its core ranking algorithm in terms of how it processes quality signals”. is calling this the “Quality Update”.
- Widener University School of LawLaw
- University of DelawareEnglish
- Hillsborough High School
I previously lived in the Virginia Piedmont, about 50 miles west of Washington, DC in a county filled with horse pastures and farm fields. I am presently located in Carlsbad, California.
I enjoy reading fiction and science fiction, listening to most types of music, delving into the history behind small towns, out door photography, and exploring nature.
I am the Founder and President of SEO by the Sea, and I like working with people with their web sites, to help make them easier to find, and easier to use.
Some posts I've written in the past that focus upon analyzing patents from the search engines:
- Google's Reasonable Surfer: How the Value of a Link May Differ Based upon Link and Document Features and User Data
- The Google Rank-Modifying Spammers Patent
- Google’s Agent Rank / Author Rank Patent Application
- The Google Hummingbird Patent?
I am often called a patent analyst or patent expert or patent guru by many people and bloggers and media writers, but my job is not to analyze or interpret patents. I do that for fun, and to learn things about search engines and search that I otherwise couldn't.
I consider it performing due diligence and feeding my curiosity - the information behind many business models and algorithms that search engines use are being made public, and it's worth taking the time and making the effort to read through them and trying to understand what they say and why they say it.
- Go Fish DigitalDirector of Search Marketing, 2013 - present
- SEO by the SeaPresident and Internet Marketing Consultant, 2005 - present