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Bill Napier
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Bill Napier - Managing Partner Napier Marketing Group Bill has been in the Marketing Industry for over 35 years. Bill has been the Chief Ma
Bill Napier - Managing Partner Napier Marketing Group Bill has been in the Marketing Industry for over 35 years. Bill has been the Chief Ma

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POINT-COUNTERPOINT
TECHNOLOGY FOR RETAIL
Everybody is buzzing about VR/AR. Will the early adapters... the Amazons, Wayfairs, and Frontgates of this world eat your lunch?

ditor’s Note: Here's more from Furniture World's point/counterpoint duo, Bill Napier and Ed Tashjian. This is their fifth installment, having previously debated celebrity licensing, digital advertising overload, the millennial myth and whether or not furniture brands matter.

Read The Original Article HERE; https://www.social4retail.com/will-retailers-adopt-technology-or-become-irrelevant---point-counterpoint.html
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NEW BLOG ... Why you MUST have pricing on your website!

I can’t tell you how many conversations I’ve had with retailers on the subject of revealing prices on your website.. There are two main reasons they don’t want to do this.

The first reason:

“I don’t want my competition knowing my pricing and I don’t want the consumer to showroom/web room me.”

The second reason: “I don’t want to sell online, or do special orders.”

My answers are predictably the same: Your competitors probably already know your pricing because they probably shop your store. And two, why would you not want alienate potential customers and not increase your sales volume?


Statista reports that 24.19MM consumers bought furniture online. They did it because the products had pricing on the website so they could decide if they could afford it. You may think that’s only 7.5% of the population, but if you look at this number (as it relates to the population) and you can consider an actual “buying customer”, that number percentage jumps dramatically to 16.5%.

And according to eMarketer, “Retail ecommerce sales of furniture and home furnishings will grow 16.4% in 2017 to reach $35.95 billion and will total $62.36 billion by 2021.”

READ MORE HERE: https://perq.com/why-you-must-show-pricing-on-your-website-period/
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Check out our new content this week on our FREE marketing informational website;

AND a lot more HERE: www.social4retail.com

HOW SMALL BUSINESSES USE SOCIAL MEDIA IN 2018
6 BLOCKCHAIN APPLICATIONS FOR RETAIL
HOW AMERICA LISTENS: THE AMERICAN AUDIO LANDSCAPE
WHY YOU NEED CONTENT FOR YOUR MARKETING INITIATIVES
THE TOP 20 SOCIAL MEDIA MARKETING TOOLS FOR 2018
INFOGRAPHIC
USING SOCIAL MEDIA TO BOOST IN-STORE SALES INFOGRAPHIC

AND a lot more HERE: www.social4retail.com

#marketing #socialmedia #sales #retail #sales #retail #smallbusiness #contentmarketing #socialmediamarketing #socialmediamarketing #howto
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RETAIL MASTERMINDS ON THE WATER

Imagine gathering 19 of the industries smartest most passionate retailers, brands and marketers for 3 days and two nights, outdoors, experiencing The Snake River and having deep and relevant discussions, sharing best practices, ideas and case studies on what needs to be done for our industry?

Now, this would be an experience, not just the run-of-the-mill conference.

Let's break away from the usual formal conference setting and spend 3 days and two nights on The Snake River in Idaho taking on Hells Canyon, a 10-mile wide canyon located along the border of eastern Oregon, eastern Washington and western Idaho in the United States. It is part of the Hells Canyon National Recreation Area and is North America's deepest river gorge at 7,993 feet.
https://www.retailmasterminds.com/white-water-masterminds.html
White Water Masterminds
White Water Masterminds
retailmasterminds.com
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Don't overthink your marketing, most of the time "the power of simplicity" is more effective
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​WHAT RETAILERS NEED TO KNOW ABOUT LOCAL SEO

FROM THE STREET CORNER TO THE WORLD WIDE WEB, EVERYBODY IS GOING LOCAL. FIND OUT WHAT LOCAL SEO IS, AND HOW IT CAN HELP YOUR BUSINESS INCREASE BOTH ITS LOCAL AND NATIONAL REACH.

People are being encouraged to shop local and buy local produce. This keeps business growth within a local economy, sustains local families, and is ultimately better for our environment.


With this emphasis being placed on local shopping, an increasing number of internet searchers are looking for local businesses online.

In addition, more of these localized searches are being carried out on mobile, by users who are already in your local area — therefore, much more likely to actually become paying customers.


Local SEO is a brilliant way to market your business on the internet, using a few simple techniques to reach customers. It’s all about promoting your products and services to local customers just at the right time — when they are already looking for them.
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MORE BAD NEWS ON THAT COVETED GROUP EVERYONE TELLS YOU TO SPEND ALL YOUR MARKETING MONEY ON​ ...

NUMBER OF MILLENNIALS LIVING AT HOME WITH MOM CONTINUES TO SURGE, YET YOU ARE STILL SPENDING ALL YOUR MARKETING DOLLARS ON THEM.

​WHY IS THAT?

More Millennial households are in poverty than households headed by any other generation. In 2016, an estimated 5.3 million of the nearly 17 million U.S. households living in poverty were headed by a Millennial, compared with 4.2 million headed by a Gen Xer and 5.0 million headed by a Baby Boomer. The relatively high number of Millennial households in poverty partly reflects the fact that the poverty rate among households headed by a young adult has been rising over the past half century while dramatically declining among households headed by those 65 and older.

https://www.social4retail.com/millennials-living-at-home-with-mom-continues-to-surge.html
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OUR FREE MARKETING HELP WEBSITE FOR RETAILERS AND BRANDS ECLIPSED OVER 14,000 PAGEVIEWS TODAY.

Thanks to all who have and will continue to contribute to its content:

http://www.social4retail.com
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