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Bill Hunt
Works at Back Azimuth Consulting
Lives in Hartford, CT
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Bill Hunt

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Very proud of my inspiring wife!
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Enjoyed the session in Vegas - this one should be even better!
 
SEO Training With Enge, Laratro, Hunt On Tap At +Pubcon New Orleans 2014

“Pubcon New Orleans 2014 will be filled with nearly a week of the world’s most competent social media and digital marketing practitioners, including our unique Pubcon Masters Group training program featuring +Eric Enge, +Joe Laratro, and +Bill Hunt leading one of three powerful updated session tracks.

Join us on St. Patrick’s Day in New Orleans for the Pubcon Masters Group organic search engine optimization (SEO) track, with in-depth sessions on the latest social media marketing and optimization research, led by noted SEO consultant Eric Enge, president of Stone Temple Consulting, Joe Laratro, president of Tandem Interactive, and Back Azimuth Consulting president Bill Hunt. [Read more...]”

http://bit.ly/19XCAOc
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81% of Paid Ads do not have a Corresponding Organic Listing

That is my new blog post  that I finally finished reviewing Google's updated research "Impact of Organic Ranking on Ad Click Incrementality
" detailing the incremental lift in clicks you get when you have paid and organic - http://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html

But what was more impressive/scary is that they found 81% of the time there is no corresponding organic listing for the advertiser.  We just spent a number of hours reviewing the code and logic of our Proximity Analysis since we were finding that as much as 95% of the time a company had a top 3 PPC ad listing but no corresponding organic listing in the top 3.  Being an fierce advocate of co-optimization I could not believe this was possible. 

Google went on to demonstrate that 66% of all the clicks happened when there was no a low ranking organic listings.  They did indicate that there is as much as a 50% increase when you have a paid listing and a #1 organic but also concede your mileage may vary based on context of the search and if it is branded or not. 

So it is critical that we at least take a look at where we are for our high cost per click terms and well as our high priority terms further necessitating the need for better collaboration between the paid and organic search teams. 
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Search. Part 1 (Wed, 17 Oct 1-2pm): SEO Keyword Research & Mapping After completing this module, you will be able to understand the universe of keywords and ensure that searchers can more effectiv...
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Great recap of the IBM Marketing Survey - scary stats about how few use social signal data and other insights that can help them better talk to customers.   
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Bill Hunt originally shared:
 
Google Modified Broad Match Handling

We have run into a challenge with integrating modified broad match keywords into the application - apparently some people are going over board with it. When we export keywords from Google or any PPC management tool they come with the + in front of the word or words. This means the keyword is not a match to the root phrase.

For example:

There is an ad group with a phrase "cheap mumbai hotels" in either a broad, exact or phrase match type.

In a second ad group they use modified broad match which lists a match type of "broad" in the database but the keyword has this combination +cheap +Mumbai hotels

Since that is the keyword it is not a match to the root of cheap mumbai hotels and we are not matching organic data to it.

There are other ad groups with other variations

+cheap +Mumbai +hotels
+cheap Mumbai +hotels
cheap +Mumbai +hotels
+cheap +Mumbai hotels

Questions:

1. Rank data - Should we match rank data for these exact combinations or just to the parent phase without the + indicator? In tests they only changed slightly but with mod broad the ad would not show up except for that variation.

2. Database & Search Handling - Should we create a parent/child relationship for these words allowing the database to store the data for the individual variation but when the non-designated prhase (without +) is searched they can see these variations too? Option 2, is to just strip the + and change the match type to Modified Borad Match and add it to the database like we do phrase and exact?
If there are any other suggestions for handling this in both the database as well as possible challenges with reports and analysis.

Also, please don't lecture me on the efficiency or inefficiency of any of these in a campaign - I am just looking to see how common this is AND if the way we plan to handle this in the database makes sense. These are NOT my clients just the data I inherit in the application. :-)

Thank you in advance!
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Bill Hunt

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Cool new flavor of Absolut for my Texas friends - Absolut Texas http://www.absolut.com/us/products/absolut-texas  the first time Absolut has created a limited edition for a state. 
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Great drink for hot summer day! 
ABSOLUT Watermelon Martini - Muddle melon in a shaker. Add ABSOLUT Vodka and simple syrup. Fill with ice cubes. Shake and strain into a cocktail glass. 2 Parts ABSOLUT VODKA, 1 Part Simple Syrup, 5 Pieces Melon
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How's it going Bill?
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New Post - Should you Have a Keyword Czar? http://back-azimuth.com/should-you-have-a-keyword-czar to help manage all the opportunities in the data? 
Keywords are the lifeblood of any search program. The more we process data in our application the more I believe companies should spend far more time than
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Curious how many PPC Managers know how their highest CPC keywords perform in organic search? We have found that most have no idea and the SEO team is not aware either.   My recent blog post shows examples of how bad the problem is for some companies http://back-azimuth.com/how-do-your-expensive-ppc-keyword-perform-in-seo

Anyone do any specific analysis like this?
One of the biggest issues I keep encountering as I demo our Keyword Management Tool is the aversion by many PPC managers to Co-Optimization. Yesterday I posted
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See why large enterprises are missing major keyword pockets and what I'm doing to remedy it.
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+Bill Hunt Thanks for the information you provided in the video. Do you recommend any free software for small businesses other than the Google Adwords Keyword Tool?
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Bill Hunt changed his profile photo.
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Work
Occupation
Global Digital Strategy Consultant
Employment
  • Back Azimuth Consulting
    Global Digital Strategy Consultant, present
  • Global Strategies International
  • Outrider
Basic Information
Gender
Male
Story
Introduction
Bill is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition.  Check out the companion Search Marketing Inc blog

Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.

Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries.

Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing.
 
Bill previously has the dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, Bill was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. In his role of Global Search Strategist for Ogilvy, Bill was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° Integrated Communications programs.


 
Bill is a former member of the the Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and is active in growing SEMPO’s international base of members. Bill has also been named one of the Top 100 B2B Marketers for by B2B Magazine.
 
Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles

Bill is also a veteran of the Marine Corps. Bill can be reached through his blog (www.whunt.com).

Places
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Currently
Hartford, CT
Previously
Toledo, Ohio - Iwakuni, Japan - New York, NY - Los Angeles, CA - Bend, Or