Bill is the co-author of the best selling book Search Engine Marketing Inc
- Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog
Bill is currently the President of Back Azimuth Consulting
which helps companies understand their consumer by mining search and social media data.
Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing
. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries.
Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing.
Bill previously has the dual role as CEO of Global Strategies International
and Director of Global Search Strategy for Ogilvy. As CEO, Bill was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. In his role of Global Search Strategist for Ogilvy, Bill was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° Integrated Communications programs.
Bill is a former member of the the Board of Directors of the Search Engine Marketing Professional Organization
(SEMPO) and is active in growing SEMPO’s international base of members. Bill has also been named one of the Top 100 B2B Marketers for by B2B Magazine.
Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles
Bill is also a veteran of the Marine Corps. Bill can be reached through his blog (www.whunt.com