Are you building influence on Social Media?
The foundation of any social media strategy is to build influence within your community. Influence leads to ‘know, like & trust’ which leads to future customers.
In the ever-evolving world of digital marketing and social media, there are always new tricks, algorithm changes and tactics that will make you millions of dollars! You can buy into that if you wish and it may even work for a short time, but the truth is that you must build an authentic community where your members see you as a reliable expert in your field.
Building influence takes time, work and commitment; but then again, doesn’t everything worth having in life take that?