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Bill Hipsher
Works at B2 Interactive
Attended University of Nebraska at Omaha
Lived in Omaha, NE
1,658 followers|1,304,909 views
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Bill Hipsher

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Featured Snippets in SERP's are valuable real estate. +Ross Allen does a great job explaining Featured Snippets and how to optimize your site to be found here more often at +B2 Interactive.

#SEO  
What are Google featured snippets, why should you want them, when should you optimize for them, and what you can do to trigger them for your site?
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Bill Hipsher

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Reviews are an important factor in local search rankings. Getting more legitimate reviews from your customers can be difficult. Learn some natural ways to increase the number of reviews your business receives and how to incorporate them into your website & local listing profiles to improve where your business is found in local search.

#localseo   #seo   #reviews   #businesstips  
Need to get more Google reviews for your business to edge out local competition? Here are three ways to drive current customers to leave reviews!
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Bill Hipsher

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Ad blocking. It’s become so prevalent that both Facebook and Google have publicly stated worries over ad blocking technology. The question these platforms (and others) are wondering is: How much will ad blocking affect advertisers, and should advertisers be concerned?
Concerned about ad blocking and how it will affect your digital publishing and advertising? Here's why you need to start shifting your strategy.
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Bill Hipsher

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+B2 Interactive will be presenting alongside other online marketing experts on May 4th at the +Greater Omaha Chamber of Commerce. Please register for this free event and come ready to get your #Omaha  Business online. 

Two workshops at 2:00 and 3:30 on 5/4/2015 held at: 

UNO Barbara Weitz Community Engagement Center
6400 South, University Drive Rd N
Omaha NE 68182

Same topic for each so you can choose the time that works best for you. We will be covering the basics of Getting Found on Google Search and Maps.

A business owner should bring one or more of the following documents to an event to be eligible for verification with Trusted Verifier. The documents must show the business name, address, and category (if possible). Utility bill(s), or Tax letter(s), or Business registration certificate(s)

https://www.omahachamber.org/members/events/index.cfm?view=byID&ed_id=550
RSVP to join me: https://www.omahachamber.org/members/events/index.cfm?view=byID&ed_id=550. Or visit google.com/smallbusinessweek to find a free workshop near you.
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Bill Hipsher

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Adding Dan Napoli and his team has been a huge boost to the results we can provide clients. Video is a powerful marketing tool, when done right. That's why we searched out the best in the region to head up video efforts for +Hurrdat 
An addition to our digital marketing services, our in-house production company Hurrdat Films will take us to new social and video marketing heights!
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Bill Hipsher

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The +Gizmodo article today regarding the #panamapapers   #hack   brought up the point that you have to plan for maintenance and updates to your +WordPress website and plugins.

We face this all the time where clients look at our managed and maintained web solutions vs. self-serve solutions or cheaper designers who offer no support or maintenance.

https://medium.com/@b2interactive/you-get-what-you-pay-for-4eb3a4eaa946#.qwfl4038a

#webdesign   #wordpress   #wordpressplugins   #hosting  
​Panama Papers Leak Proves You Need to Invest in Ongoing Website Maintenance and Hosting
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Bill Hipsher

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Proud of the work +B2 Interactive team did on the new www.ministoragemessenger.com website and thankful for the opportunities and support the +MiniCo Publishing team gave us with this project.
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Bill Hipsher

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.STORAGE domains are available for storage related businesses today. Pretty big news and a revolutionary way for storage industry to be found online.

https://join.storage/blog/news/09052016/
SALT LAKE CITY, UTAH (PRWEB) September 06, 2016 -- Storage industry domain registration period runs from September 6th to January 3rd; General availability begins January 10th, 2017
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Bill Hipsher

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+Shopify's new WordPress plugin is a great solution for integrating e-commerce on your website. Read more about our recent development experience in post by +Max Riffner at +B2 Interactive

#wordpress   #wordpressplugins   #shopify   #ecommerce  
Need an e-commerce solution for your WordPress website? Here's why you should look into the Shopify plugin for WordPress.
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Have you ever noticed the disproportionate number of storage facilities outside of National Parks throughout the U.S.? We certainly do at +Storage.com. So, we thought we'd talk to storage owners nearby national parks, other experts and do some research. See why these 19 parks are on our list of best National Parks to Visit in the U.S.

#nationalpark   #familytravel   #yosemite   #denali   #grandcanyon   #rockymountains   #everglades   #mammothcave  
Looking for an outdoor adventure or great road trip? Check out this list of the best national parks in the U.S. to find your next memorable vacation!
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How many of these hidden gems in #Omaha  do you recognize? What didn't make the list that should've?

As we work with more and more Omaha businesses to help them be found more often in local search, we thought we'd take a look at Omaha favorites who do really well by flying under the radar.

#localseo   #localsearch  
Looking for new places to check out in the Old Market, Midtown, North Omaha, South Omaha, Benson, etc.? Visit these Omaha hidden gems!
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Local Search Optimization and SEO for Local Businesses. Why this matters for self storage operators now more than ever. You might be full but the industry isn't slowing down. If you don't claim your space now someone else likely will. Just because storage operators are experiencing the highest rents and occupancies ever it doesn't mean that marketing should stop. Especially when it comes to claiming your online real estate that is readily available and could help you continue to drive top lines upwards.

#selfstorage   #storage   #localseo   #seo   #storagemarketing  
Local search optimization helps small to mid-sized self storage operators compete more effectively in local storage searches online. Learn more.
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Story
Tagline
Building B² Interactive Digital Marketing Agency Services, Growing Storage.com, the premier place to find self storage online
Introduction
After many years of off and on building an idea born more than a decade ago I decided it was time to start working on something new.  Still working with the last project but my eye is on the future with www.b2interactive.com.  Our first year flew by.  We have built a solid web presence for dozens of businesses in Omaha.  We also brought together 3 great national self storage websites, Storage.com, USstoragesearch.com and StorageUnit.com, all to be operated by B² Interactive in Omaha, NE.  

B² Interactive is a website development and internet marketing firm founded in 2012 by Brandon Taylor and I.  We build fantastic websites for Omaha businesses, yes.  Just as importantly we work to make sure they are found.  I head up our internet marketing and business development side of our company.  

B² Interactive acquired Hurrdat Social Media in Lincoln, NE in July of 2014 to grow our team with the best in social media marketing while expanding our footprint into Lincoln.
 
3 Daughters, 1 Son all between the ages of 6 months & 15 years.  An incredibly supportive wife who allows me to work at building what we are.
 
I have been involved with the development of storage related websites since building the first shop and compare self storage website nearly 15 years ago.  That grew up into the largest website and it is something we operate again.  Things really do tend to circle around in business.
 
Been working for the last 15+ years in various business development roles including website development and real estate development (mixed use, multi-family, hospitality, municipal).
 
Love travelling with my wife, throwing darts with my brothers and being perpetually disappointed in the various sports teams I follow (Huskers, Blue Devils, Lakers, Yankees).
 
Also, I possess a fantasy football curse similar to the Madden curse.  For the last 8 years a minimum of 2 out of my first 3 picks has had a season ending injury within the first 2 weeks of the season.  We may start an NFL players insurance fund where for a small fee any player can ensure that they will not be picked by me, thus protecting them from the Hipsher fantasy football curse.
Bragging rights
We not only survived first year of tech start-up life but flourished. Things are looking really good for B² Interactive and Storage.com
Education
  • University of Nebraska at Omaha
    Real Estate & Land Use Economics, 1993 - 1997
Basic Information
Gender
Male
Relationship
Married
Work
Occupation
co-founder of B2 Interactive - CEO of www.Storage.com
Skills
Digital Marketing, Business Development, Website Development, SEO, Search Engine Marketing (SEM), Internet Marketing, Content Marketing, Social Media Marketing, PR, E-Mail Marketing
Employment
  • B2 Interactive
    co-founder, 2012 - present
    I oversee the digital marketing agency operations for B2 Interactive in Omaha, NE. We have what seems to be an ever growing team that gets better and better every day. Watching our company grow up has been a rewarding experience for sure.
  • Hurrdat
    Partner, 2014 - present
    B² Interactive acquired Hurrdat in July 2014. Hurrdat's team and their excellence in social media marketing, brand building and content creation was the perfect fit for B² Interactive as we continue to grow. Hurrdat will remain in Lincoln, Neb. The two firms operations were merged however each retained its individual identities and specializations. Adi Kunalic will remain the CEO of Hurrdat continuing the strong leadership he has proven over the years.
  • Storage.com
    CEO, 2012 - present
    I oversee the daily operations of www.Storage.com, the premier marketplace for self storage. This site continues to evolve thanks to a team of nearly 60 individuals committed to developing the best experience for consumers looking for self storage as well as a digital marketing platform to meet the needs of all self storage facilities, regardless of size.
  • USstoragesearch.com
    Director of Business Development, 2001 - 2013
    Built the first self storage directory website in Omaha, NE in the late 1990's. Sold it to a local group of investors in the early 2000's. Continued in various business development and digital marketing duties until current firm B2 Interactive took over operations of the site in January of 2014.
  • CornerStone Commercial Real Estate
    Director of Business Development, 2000 - 2012
    Co-founder of commercial real estate development and management firm.
  • DESCO Management
    Real Estate Development, 2003 - 2007
    Oversaw the management and redevelopment of various commercial and residential real estate including several public/private joint ventures. Oversaw the management operations of multiple hospitality and restaurant operations. Oversaw the development of commercial real estate project including rehabilitation and new construction projects.
  • PJ Morgan Real Estate
    Property Management, Development, 1996 - 2000
    Managed commercial real estate of all types, oversaw or assisted in development of hundreds of thousands of square feet of commercial real estate, participated sales & leasing operations across the United States
  • Omaha Web Ventures
    Owner, 1996 - 2003
    Website development, management and online marketing firm started in the mid-1990's where I first developed local self storage marketing website that eventually was sold and evolved into national self storage website USstoragesearch.com
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