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Bill Hazelton
455 followers -
Experienced online marketer specializing in SEO, web analytics, display advertising, conversion rate optimization and social media.
Experienced online marketer specializing in SEO, web analytics, display advertising, conversion rate optimization and social media.

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Regarding your LCA for eLearners case study, how do you decide which metrics in CLA/LRT to select for each landscape?  I'm assuming that you're pulling data from within the "Detailed" report in CLA/LRT to pull all of the drill down metrics for the analysis ... problem is that there are hard stop limits on which metrics you can select in LRT that makes it difficult to pull complete data sets.  You have to pick and choose metrics which seems to be somewhat of a dubious data practice to be following. 

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Phenomenal post.  Couldn't agree any more with your approach Kevin.  The challenge with this type of content marketing is it's fuzzy, hit or miss nature.  It's absolutely the right approach to take and most effective in the long term, but selling it to clients who have gained a certain level of comfort with the old link building model of SEO is a huge challenge.

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One shining moment.
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