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Bill Hazelton
Works at Optimum Interactive
Attended Cal State Northridge
Lives in On the left coast...
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Bill Hazelton

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Regarding your LCA for eLearners case study, how do you decide which metrics in CLA/LRT to select for each landscape?  I'm assuming that you're pulling data from within the "Detailed" report in CLA/LRT to pull all of the drill down metrics for the analysis ... problem is that there are hard stop limits on which metrics you can select in LRT that makes it difficult to pull complete data sets.  You have to pick and choose metrics which seems to be somewhat of a dubious data practice to be following. 
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I choose metrics based on patterns I see in the CLA comparison charts.  I can tell from that what metrics have sufficient data useful for the features of my multivariate analysis.  You can run multiple reports with different sets of metrics, export each to excel, then merge the different sets together into one table. 
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Phenomenal post.  Couldn't agree any more with your approach Kevin.  The challenge with this type of content marketing is it's fuzzy, hit or miss nature.  It's absolutely the right approach to take and most effective in the long term, but selling it to clients who have gained a certain level of comfort with the old link building model of SEO is a huge challenge.
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In his circles
360 people
Have him in circles
391 people
Aedan Bradshaw's profile photo
Todd Uzzell's profile photo
Jeremy Reynolds's profile photo
Do I Have A Hit Song's profile photo
Kylie Travers's profile photo
Stephen Harrell's profile photo
Sujan Sen's profile photo
Criss Pierce's profile photo
Weight Loss Guru's profile photo
Work
Occupation
Search Engine Marketing, Web Analytics, Online Advertising and Social Media
Employment
  • Optimum Interactive
    Managing Director, 2011 - present
  • Increase Visibility
    VP Search Marketing Services, 2009 - 2011
  • Optimum Interactive
    VP Online Marketing, 2004 - 2009
  • Fastclick
    Director of Sales, 2004 - 2004
  • Excite.com/iWon.com
    Sales Director, 2003 - 2004
  • About.com
    Sales Director, Southwest, 2003 - 2004
  • 24/7 Real Media
    Account Executive, 1999 - 2000
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On the left coast...
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Experienced online marketer specializing in SEO, web analytics, display advertising, conversion rate optimization and social media.
Education
  • Cal State Northridge
  • Augustana College
  • Santa Barbara City College
  • Musicians Institute
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Male
Bill Hazelton's +1's are the things they like, agree with, or want to recommend.
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