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Bill Gibeault
Works at Story Mavericks- helping businesses engage customers with compelling experiences and video stories.
Attended Central Connecticut State University
Lived in Lives In Saratoga Springs


Love the points on storytelling, purpose and customer experience. 
Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers. A McKinsey Quarterly article.
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Good Info for Associations and Non-Profits.   
Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District.
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Bill Gibeault

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John Deere "Gets It".  A good read.
More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. A few dozen attendees had an opportunity to learn a lot from the very first in content marketing.
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A simple explanation but a good one. 
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.
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Always great to see to see companies building strategy that is customer centric.  
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Bill Gibeault

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Video Producer & Customer Experience Pro who helps businesses create WOW Experiences & Stories.

I am a founding partner of Story Mavericks , a video production & experience marketing design firm located in Saratoga Springs, NY. 

January 2012 marks our 25th. Anniversary as a business  !

The company helps businesses transform ordinary communications into engaging experiences, using video storytelling .  

I have been a video producer for 25 years.

 Our company's offerings also include helping businesses differentiate themselves through the staging of WOW Customer Experiences.  

In October 2006, Bill became one of the first professionals in the Nation to be certified in the theories and models of The Experience Economy.

I have been writing about on-line video, the customer experience and business storytelling for over 2 years in my "Rock Your Customers Blog". -

My Previous Life !

15 years of corporate sales management experience with food industry conglomerate ConAgra Inc. 

I am passionate about changing the business world especially in the field of business communications. I believe it's time to for businesses to "Cut The Bull" in talking with customers, and Get Real in developing authentic marketing messages. 


Bragging rights
3 great kids, 3 great granddaughters(YIKES), 3 great wives----just kidding. My wife is my best friend.
  • Central Connecticut State University
    MS. Guidance & Couseling
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Other names
"G" Internet Name
  • Story Mavericks- helping businesses engage customers with compelling experiences and video stories.
    Chief Experience Stager/Founder, present
  • Sunrise Media
  • ConAgra
    Sales Manager
  • Hunt-Wesson Foods
    Sales Manager
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Lives In Saratoga Springs - New Britain - Stratford - Vestal - Saratoga Springs - Jewett City
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Saratoga Springs, New York
Bill Gibeault's +1's are the things they like, agree with, or want to recommend.
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