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Bill Freedman
42 followers -
Turning technology into sustainable businesses since 1988.
Turning technology into sustainable businesses since 1988.

42 followers
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Best practices can sometimes stifle innovation.

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After letting it lapse, I just retook--and passed--my Google AdWords certification. Woohoo!

Yes, much has changed since I was last certified. A few hours reading Google's Exam study guides, navigating the Google AdWords interface and reflecting on successful campaigns I've run helped prep me for the 180 questions across two separate exams.

I don't expect anyone to be thrilled by my shiny new certification alone. My experience and the refresher self-training means my AdWord skills are relevant in 2016. More importantly, my skills go beyond this very important advertising channel. AdWords has an important place, but needs to be balanced with other skills in strategic and tactical marketing, consumer behavior and campaign development.



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Replacing my sunsetted Social Media buttons with Social Media Feather. Still in testing, but recommended.

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Moving to a new Social Sharing buttons plugin for <a href="http://www.showcasemarketing.com/ideablog">Bill Freedman's Soon to be a Major Trend</a>. I'm liking Social Media Feather. A lot.

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New blog post for B2B Bloggers and Publishers about Affiliate Marketing.

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Using Application Delivery to Drive DevOps Agility. Join @janakiramm for an Aug 25 @appcito #webinar & #demo http://bit.ly/1Pq0M1G

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35 million + images are now available for bloggers to embed. My blog post describes the excitement. The comment summarizing @jbenton's analysis describes reasons for caution.
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