For example, it's not surprising that the most popular social media platform among top CEOs is LinkedIn, but how many of them are basically just using their LinkedIn accounts as an online Rolodex?
- Gotham CommunicationsPrincipal, 2010 - present
- SparkPRManaging Director, 2010 - present
New York, NY
An award-winning, published writer and world traveler, Bill Douglass has an extensive background in corporate and financial communications for a variety of companies, both public and private, particularly in alternative investments, life sciences, software/internet, as well as a number of asset management firms.
A noted authority on social media, Bill has advised firms including CompUSA and Live Nation on “social” strategy, and in just the last three years has been quoted on social media and other topics in the Associated Press, CNBC.com, E-Commerce Times, Investor’s Business Daily, MSN Money, Yahoo! Finance, and elsewhere. In the March 2009 E-Commerce Times article he predicted that in September of that year Twitter would achieve a valuation of $1 Billion, which came to pass exactly on schedule. He is also a sought-after speaker at major PR conferences.
Bill has worked with a wide variety of clients, both public and private, including Amyris Biotechnologies (Nasdaq: AMRS; seeded with a Gates Foundation grant and backed by John Doerr and Vinod Khosla), BioDelivery Sciences (Nasdaq: BDSI), Gentiva Health Services (Nasdaq: GTIV), IncrediMail (Nasdaq: MAIL), Live Nation (NYSE: LYV), Systemax (NYSE: SYX), UPM (the $10 Billion global paper company; ADR: UPMKY), PricewaterhouseCoopers, and the Batten Institute for Entrepreneurship at the University of Virginia’s Darden School of Business, as well as various players in the alternative investment space.
Before starting Gotham Communications, Bill held a VP-level position with Brainerd Communicators, where he recruited a number of new agency clients, and prior to that served as Deputy Director, Financial/Corporate Communications at the Investor Relations Group, spearheading media relations strategy for a variety of public companies.
In earlier years Bill was with a boutique PR/promotions agency, P&F Communications, working with clients such as Focus Features (the art house division of NBC Universal’s Universal Pictures), New Line Home Entertainment, and ShoWest (world’s largest motion picture industry convention).
Earlier in his career, Bill was an administrator with a non-profit group, ORBIS, spearheading eye surgery programs on-board the organization’s DC-10 aircraft, “the world’s only flying eye hospital,” in over twenty countries.
A lifelong traveler, Bill has worked in or visited sixty countries and every continent except Antarctica.