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Bill Davis
Works at Internet Marketing Muscle
Attended University of California, Davis
Lives in Livermore, CA
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Bill Davis

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#hashtags in YouTube search
We’re #blessed to be introducing some #winning #swag at YouTube …#hashtags! Add one to your video title or description, cause they’re now searchable!
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Yeah, new venue acoustics weren't good.
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Bill Davis

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The Best Marketing Stories from February 2016

The latest Marketing Roundup is live - if you want to read the best marketing stories for the month of February, go check it out:

There are 10 stories in every #MarketingRoundup. I've collected the month's best marketing stories, so you don't have to.


-- +Ana Hoffman tells us why blogging is great for lead gen
-- Shannon B. shows us how to build an online community over on +SumoMe 
-- Kevan Lee over at +Buffer tells us why they stopped collecting email addresses
-- all that, and 7 more stories you don't want to miss

Thanks -- Bill
I bring to you the best marketing stories of January 2016 in this third edition of Your Monthly Marketing Roundup.
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Thanks for the shout, +Bill Davis; honored!
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Email Marketing 101 Tip #4 - It's Easier to Sell to Existing Customers

Did you know it's far easier to sell to an existing customer than to acquire a new one?

It's true.

You will earn a lot more income by selling to existing customers versus new customers.

Of course, you should always be seeking out new customers. 

But the real profits come from existing customers.

If you've been selling online for a while, you may have enough data to see this in action.

Find an existing customer in your database and you may be surprised.

Some of your customers will have bought several things from you.

In fact, you may even find a few customers who buy EVERYTHING you've ever put on the market.

THOSE are the customers that you want to covet, coddle, and care for.

THEY are the ones who will buy everything you offer. They will recommend you to others. And they will be more receptive to helping you develop future products.

THOSE are the partners you want to have.
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Email Marketing 101 - Tip #3: Make A One-Time Customer Into A Lifetime Customer

The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You’ll be on their mind and you will likely create a lifetime customer after you consistently deliver.

We call this “front of mind“. It’s a term similar to the credit card industry term called “top of wallet“.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don’t, you’ll be out of sight and out of mind. There are many other businesses out there that are vying for your customers’ attention and they’ll get the customer that you once had.

It should go without saying that you should treat your subscribers (who may not yet be buyers) similarly. It’s hard–but not impossible–to revive a “cold list”.

Caveat: Don’t let the list grow cold in the first place.

Want more email marketing tips like this? I can deliver them straight to your inbox.

Go here --
Keep your customers and subscribers engaged by sending them frequent emails. This way is best for keeping your list warm and open to read what you send them.
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Hero, goat, or GOAT?

I want you to be the greatest you you can be.

I strive to be the best me I can be. I'm not there yet - in fact, I doubt I'll ever "get there."

But I keep trying. As +James Altucher  says, try to improve 1% a day. I do that.

Nearly everything you experience is a learning experience. Grab it by the short hairs and improve yourself.
Are you a hero or the goat? Do you want to be the best you that you can be? If so, follow this advice: Hone your craft, practice, take calculated risks...
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Good stuff about BBPress and Single Sign Ons (SSO).
When members log in to a BBPress forum, they have to immediately log in a second time to WordPress. Here's how to set up a single sign in so users only have to log in once.
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Not getting the blog post engagement you want?

I bet it has something to do with your headlines.

And split-testing headlines on WordPress is, as far as I know, damn-near impossible.

Until now.

I've been a Thrive Themes member for a couple years now. I love their Content Builder and Leads plugin.

Today, they just introduced a brand-new plugin that is pretty smart.

You create 3-5 headlines and the plugin serves up different titles when people visit your blog. 

Then, it analyzes the engagement that headline gets and eventually it chooses the best headline for you.

Click the image to get more info.
Do you write blog posts that don’t get read? No engagement? No comments, likes, or shares? Is anybody even out there? Does it bug you that you spend hours writing good content, yet nobody reads it? I know it bugs the heck out of me. I bet you feel the same way. Would you be …
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Email Marketing 101 Tip 5 - Use List Building To Grow Your Income

You can grow your income through list building.

And there are lots of ways to do that:

-- You can sell to your existing customers
-- You can sell products and services to your prospects (i.e., not your customers YET)
-- You can ask your subscribers what they want. What is missing in their view? Can you create a product or service that fills a need?

You can make new products and services based on what your subscribers want.

All you have to do is ask!

Want more tips just like this on using email marketing to grow your business? Just go here -
Using your email list to ask your current subscribers what they want, like, and need is one of the best ways to build new and better products and services.
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Email Marketing 101 - Tip #2: People Are More Likely To Buy From Those They Trust

You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with.  You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.


"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." — Dale Carnegie

For more on getting people to trust you, give this a read. It was inspired by the late great Dale Carnegie, author of the best-selling book, How to Win Friends and Influence People.
People are more likely to subscribe to your email list than to buy from you. Getting them on your list is a way to earn their trust. Then they buy.
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A good read about online marketing myths and realities.
What's keeping you from doing online marketing? These top 5 myths keep a lot of people from just "doing" it because it feels too big and overwhelming to try online marketing.
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Internet Entrepreneur | I teach people how to do stuff on the internet
information publishing, blogging, writing, social media, SEO, WordPress
  • Internet Marketing Muscle
    Information Publisher, 1996 - present
    I create, collect, and curate information to share with anybody who has an interest in it. I show people how to do the same to generate leads, customers, traffic, subscriptions. Basically, list building on steroids - badass undetectable steroids.
  • Computer Monkeys
    IT consultant, 1996 - 2004
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Livermore, CA
Brentwood, CA - Davis, CA - Pleasanton, CA - San Ramon, CA - Pleasant Hill, CA
Contact Information
(925) 605-5553
Apps with Google+ Sign-in
  • Angry Birds Under Pigstruction
I help entrepreneurs set up simple internet marketing systems that allow them to work as little (or as much) as they want to earn multiple streams of income.

I also teach people how to do stuff on the internet.

I have been online since 1994 in various capacities, including back office automation, computer networking, application development, web site building and hosting, social media, blogging, and internet marketing.

Today, I specialize in blogging, using the WordPress CMS, as well as social media.
Bragging rights
I have one beautiful wife, three handsome boys, and the prettiest little girl ever. I earned my MBA 12 years after graduating with my BA in economics. I have reached some small peaks, including Mt Shasta, Half Dome, and Mt Diablo (not much, but it's something!), most all of them under the strong influence of stupid and adrenaline.
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  • University of California, Davis
    BA Economics
  • University of Phoenix
    MBA Technology Management
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September 19
Other names
William Davis
Bill Davis's +1's are the things they like, agree with, or want to recommend.
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Fresh meats and cheeses, great sandwiches! UPDATE: Sadly, this deli has closed. The food was awesome, the people were nice, but it was never run well (long delays in serving food and the owners did no marketing). Too bad. I really liked this place.
Public - 2 years ago
reviewed 2 years ago
I'm going to make this an overall review with a note on my most recent experience there at the end... My family and I *generally* love this pizza. We like it because it's organic, we can get gluten-free dough, etc. The service is okay. Sometimes we think that management has no clue and it shows in the efforts of the employees. I guess bottom-line, the service is what diminishes this pizza restaurant from being really good to just so-so. We will continue to eat there but with trepidation. We never really know what we're going to get. Take tonight for example. I ordered on the phone for pickup. When we got there, the pizza wasn't ready. When it did come out of the oven, it was not what I had ordered. The cashier who took the order and performed the transaction did nothing other than take our pizza back and cook apology, no sincerity, no concern for our having to wait 20-30 more minutes---not even an offer for a free drink to pass the time. Nothing. When you make a mistake in the service industry, it is standard to 1. give a heart-felt apology and 2. do *something* to show your appreciation of your customer and demonstrate that you will make things right if you can. Oh, and the pizza tonight was horrible: It was burnt underneath yet soggy in the middle, extremely greasy, and cold by the time I got it home. I'm not really sure how they pulled that off...
• • •
Food: Very GoodDecor: GoodService: Good
Public - 3 years ago
reviewed 3 years ago
John's has the best burgers in town. They have good milkshakes, too. If you want a real old-fashioned charburger, John's IS the place!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
Dr James Sievers treats you in the least invasive way possible for your given situation. He doesn't set you up for multiple repeat visits, either, unlike 99 percent of the other chiropractors I've used in the past. Plus, he thoroughly baselines your health before starting any treatment so that he can objectively measure progress.
Public - 4 years ago
reviewed 4 years ago
7 reviews
I've been going to this restaurant for over 20 years. I first started frequenting El Tapatio when I lived a few blocks away, having just graduated from college and working in the area. I've since returned to eat there once a month. The food is awesome and the staff is even better than the food. They're great people. Of course, the food at a restaurant has to be good or else I wouldn't return. But it is the friendly, courteous, professional staff that makes all the difference. I highly recommend El Tapatio. It's one of the best restaurants in the Bay Area.
• • •
Food: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
Dr Sedberry helped us understand the unique needs of our oldest child. She treated all of us with respect and was very patient, professional, and helpful. The good news was that there was nothing "wrong" with our son, yet she gave us some best practices and creative ideas to help us all work together. Our experience with Dr Sedberry was incredible. My wife and I would recommend her without any hesitation to parents with similar circumstances as ours.
Public - 3 years ago
reviewed 3 years ago
Sweet & Savory serves up the BEST breakfast burrito I've ever had. They're hot, fresh, and made to order. Plus, their chocolate cookies are awesome! Great lunch specials, too. Highly recommended.
Public - 5 years ago
reviewed 5 years ago