In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni confirmed that Facebook delivered nearly a billion more desktop video views than YouTube in August. http://tgcafe.it/1sXx8ZM
How did Facebook get to such spectacular numbers? AUTOPLAY!
Yes, these numbers are partially the result of Facebook adjusting its newsfeed algorithm in June, serving up more relevant video content to users that were more likely to watch a video, but also the fact that those videos are autoplaying in your stream, thus producing "views" without a necessity for active engagement.
Sure there’s reach advantage for auto-play, but what about engagement?
You’re still getting much better engagement from user-initiated video views, like YouTube, by definition.
Not impressed, Facebook.