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Bilal Jaffery
Works at Extreme Networks
Attended University of Toronto
Lives in Toronto
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Bilal Jaffery

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Storytelling is among the most ancient of arts. To hear a great story is to be touched in heart and mind, in body and spirit. The storyteller gives the tale; the listener receives it, responding out of his or her own being. The story comes alive. It flourishes and grows.
Storytelling is among the most ancient of arts. To hear a great story is to be touched in heart and mind, in body and spirit. The storyteller gives the tale; the listener receives it, responding out of his or her own being. The story comes alive. It flourishes and grows.But when it comes to the art of business storytelling, most businesses today, in 2015, are struggling to get it right. Typical content marketing efforts are lazy, self-serving and...
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In a meeting yesterday, I was asked to define what a winning team looks like? What allows a team to win, over and over again?"There's got to be a secret for a strong track record. A team that consistently over delivers. What should a leader look for?", she asked. "It can't be a fluke."I replied,"A winning team plans better, trusts each other more and works even harder."Crisis in a modern business -- whether it be a startup or a large enterprise i...
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Bilal Jaffery

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Is Social Media really Social for us? #socialmedia   #society   #impact   #social   #humanities  
Look Up is a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but
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Bilal Jaffery

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Humbled by the conditions impacting the #MH370  search efforts. #mh370missing   #POV  
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Great post from my good friend +Michael Brito 
I pretty much suck at math. I had to take algebra twice in college because I failed the first time. I have always battled numbers. It’s just something I really don’t care for and never thought I had
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Bilal Jaffery

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The modern digital enterprise is a collaborative, living and an engaged organism. 
Share on LinkedIn; Share on Facebook; Share on Google Plus; Share on Twitter. The modern digital enterprise is a collaborative, living and an engaged organism. It understands its market conditions and organizes itself in advance for it. It embraces change as its only constant.
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Within the digital strategy realm, there's a huge reliance on engagement to drive real value for the business. Yet, it seems to be missing from majority of execution in social media and 'content
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Excellent analysis by a former experienced Pilot. #mh370   #mh370missing . This needs to be seen by folks, hopefully someone in media can investigate this further. 
 
MH370  A different point of view. Pulau Langkawi 13,000 runway.

A lot of speculation about MH370. Terrorism, hijack, meteors. I cannot believe the analysis on CNN - almost disturbing. I tend to look for a more simple explanation of this event.
 
Loaded 777 departs midnight from Kuala to Beijing. Hot night. Heavy aircraft.  About an hour out across the gulf towards Vietnam the plane goes dark meaning the transponder goes off and secondary radar tracking goes off. 
 
Two days later we hear of reports that Malaysian military radar (which is a primary radar meaning the plane is being tracked by reflection rather than by transponder interrogation response) has tracked the plane on a southwesterly course back across the Malay Peninsula into the straits of Malacca.
 
When I heard this I immediately brought up Google Earth and I searched for airports in proximity to the track towards southwest.
 
The left turn is the key here. This was a very experienced senior Captain with 18,000 hours. Maybe some of the younger pilots interviewed on CNN didn't pick up on this left turn. We old pilots were always drilled to always know the closest airport of safe harbor while in cruise. Airports behind us, airports abeam us and airports ahead of us. Always in our head. Always. Because if something happens you don't want to be thinking what are you going to do - you already know what you are going to do. Instinctively when I saw that left turn with a direct heading I knew he was heading for an airport. Actually he was taking a direct route to Palau Langkawi a 13,000 foot strip with an approach over water at night with no obstacles. He did not turn back to Kuala  Lampur because he knew he had 8,000 foot ridges to cross. He knew the terrain was friendlier towards Langkawi and also a shorter distance.
 
Take a look on Google Earth at this airport. This pilot did all the right things. He was confronted by some major event onboard that made him make that immediate turn back to the closest safe airport.
For me the loss of transponders and communications makes perfect sense if a fire. There was most likely a fire or electrical fire. In the case of fire the first response if to pull all the main busses and restore circuits one by one until you have isolated the bad one.


If they pulled the busses the plane indeed would go silent. It was probably a serious event and they simply were occupied with controlling the plane and trying to fight the fire. Aviate, Navigate and lastly communicate. There are two types of fires. Electrical might not be as fast and furious and there might or might not be incapacitating smoke. However there is the possibility given the timeline that perhaps there was an overheat on one of the front landing gear tires and it blew on takeoff and started slowly burning. Yes this happens with underinflated tires. Remember heavy plane, hot night, sea level, long run takeoff. There was a well known accident in Nigeria of a DC8 that had a landing gear fire on takeoff. A tire fire once going would produce horrific incapacitating smoke. Yes, pilots have access to oxygen masks but this is a no no with fire. Most have access to a smoke hood with a filter but this will only last for a few minutes depending on the smoke level. (I used to carry one of my own in a flight bag and I still carry one in my briefcase today when I fly).
 
What I think happened is that they were overcome by smoke and the plane just continued on  the heading probably on George (autopilot) until either fuel exhaustion or fire destroyed the control surfaces and it crashed. I said four days ago you will find it along that route - looking elsewhere was pointless.  
 
This pilot, as I say, was a hero struggling with an impossible situation trying to get that plane to Langkawi. No doubt in my mind. That's the reason for the turn and direct route. A hijack would not have made that deliberate left turn with a direct heading for Langkawi. It would probably have weaved around a bit until the hijackers decided on where they were taking it.
 
Surprisingly none of the reporters , officials, other pilots interviewed have looked at this from the pilot's viewpoint. If something went wrong where would he go? Thanks to Google earth I spotted Langkawi in about 30 seconds, zoomed in and saw how long the runway was and I just instinctively knew this pilot knew this airport. He had probably flown there many times. I guess we will eventually find out when you help me spread this theory on the net and some reporters finally take a look on Google earth and put 2 and 2 together. Also a look at the age and number of cycles on those nose tires might give us a good clue too.   
 
Fire in an aircraft demands one thing - you get the machine on the ground as soon as possible. There are two well remembered experiences in my memory. The AirCanada DC9 which landed I believe in Columbus Ohio in the eighties. That pilot delayed descent and bypassed several airports.   He didn't instinctively know the closest airports. He got it on the ground eventually but lost 30 odd souls.   In the 1998 crash of Swissair DC-10 off Nova Scotia was another example of heroic pilots. They were 15 minutes out of Halifax but the fire simply  overcame them and they had to ditch in the ocean. Just ran out of time. That fire incidentally started when the aircraft was about an hour out of Kennedy. Guess what the transponders and communications were shut off as they pulled the busses.
 

Get on Google Earth and type in Pulau Langkawi  and then look at it in relation to the radar track heading. 2+2=4  That for me is the  simple explanation why it turned and headed  in that direction.

Smart pilot. Just didn't have the time.

 


 
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In today's call center, enhance your customer's experience with these two simple questions.
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The world is changing and business transformation is trying to keep pace. Some suggest that any business not evolving will not thrive. Today, business
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Have him in circles
1,151 people
Sheldon Levine (40deuce)'s profile photo
Paul Philp's profile photo
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Work
Occupation
Senior Director, Digital Strategy
Skills
Digital Transformation, Strategy, Business Development, Marketing Communications
Employment
  • Extreme Networks
    Senior Director, Digital Strategy, 2013 - present
  • Bell Canada
    Associate Director, 2013
  • IBM, TechData, Epson Canada, Net Integration Technologies
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Toronto
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Digital Transformation / Strategy Executive, Making Web Work since '96
Introduction

An award winning digital strategist with over 10+ years of Web, digital, online interactive & social web experience in marketing strategy and execution. Strong experience in crafting experiences that improve brand perception and increase ROI. 

Industry awards & recognition from: Mashable, Forrester, ACE, Tim O'Reilly Web 2.0 Expo, CIO Forum & more. 

Strong focus on Web Marketing, Social Media, Social Software, Communications, Enterprise 2.0, Knowledge Management, Competitive Intelligence, B2B Outreach Programs, PR, Design, SEO, SEM, & Community Programs. 

Proven leader with successful track record in leading matrix worldwide teams working on multi-million dollar projects. 

Latest Speaking: 
* Panelist RBC 2011 Innovation - Enterprise and Social Media
* Keynote at the Toronto CIO Forum on value of social software - "The Social Organization".
* Panelist at PLUS 2010 Conference on Risk Management and Social Media.

Additional Awards:
- Member of the 2.0 Adoption Council, Social Business.
- Led IBM to receive Forrester's Groundswell Award in 2009.
- Led IBM's Lotus Knows social media campaign, received ACE award for best B2B campaign. 
- Launched IBM's first B2B online online marketing jam to improve market perception. 
- Received Tim Reilly's Web 2.0 '09 Expo Award for best use of social for events engagement & lead gen, called "SweetTweets". 
- Recognized IBM Expert on Social Business:
http://bit.ly/ibmsocial
- Founded IBM's first Social Media Council. 

- Referenced and quoted in ComputerWorld, LinuxWorld, CIO, InfoWorld, LinuxToday, Windowsrelated.com, & other IT magazines. ie, http://bit.ly/3dvP1S

Been involved with Web since the early 90s, through my first startup which offered streaming, email, community forums and syndicated web services. The portal's infrastructure was supported by my partner firm, Outblaze, now IBM (2009). First experimented with online communities in 1987.

Bragging rights
Award winning track record. Led IBM's transformation into being a Social Business. Launched IBM's first Social Media Council. Web 2.0 Expo Award. Mashable Award. Forrester's Groundswell Award 2010. Exec Chairman @ DTESA.org
Education
  • University of Toronto
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I've been coming here for a past few years. Amazing humble vibe. A place to have the best shawarma in the city. Beats all the other local joints like Osmows, Pita Nutsy etc.
Public - 4 months ago
reviewed 4 months ago
Amazing atmosphere. Very modern vibe. Delicious food and smiles to boot! A great place to check out over the holidays. Will definitely come back again.
Public - 4 months ago
reviewed 4 months ago
3 reviews
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Great prices and superb service. Professionals who specialize in tires and rims.
Public - 2 years ago
reviewed 2 years ago