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BigRockDesigns, Belfast, InDesign, Photoshop, WordPress, SEO, Social Media Training Courses
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Graphic Design & Digital Marketing
Graphic Design & Digital Marketing

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Hi all - Please Share-

At BigRockDesigns we are expanding and we really need experienced Adobe trainers on board.

We are particularly interested in talking to anyone with solid experience in the these Software Applications:
Photoshop
InDesign
Illustrator
Acrobat
Dreamweaver
Adobe XD

If you are highly skilled in other applications please give us a shout. You will be delivering training mostly at our locations in Belfast and Dublin.

Contact us via Linkedin or my email below peter@bigrockdesigns.com

Peter Meehan
BigRockDesigns
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Hi all - Please Share-

At BigRockDesigns we are expanding and we really need experienced Adobe trainers on board.

We are particularly interested in talking to anyone with solid experience in the these Software Applications:
Photoshop
InDesign
Illustrator
Acrobat
Dreamweaver
Adobe XD

If you are highly skilled in other applications please give us a shout. You will be delivering training mostly at our locations in Belfast and Dublin.

Contact us via Linkedin or my email below peter@bigrockdesigns.com

Peter Meehan
BigRockDesigns
Photo
Add a comment...

Post has attachment
Hi all - Please Share-

At BigRockDesigns we are expanding and we really need experienced Adobe trainers on board.

Interested in talking to anyone with solid experience in the these Software Applications:
Photoshop
InDesign
Illustrator
Acrobat

If highly skilled in other applications please give us a shout. delivering training mostly at our locations in Belfast and Dublin.

Contact us via Linkedin or my email below peter@bigrockdesigns.com

Peter Meehan
BigRockDesigns
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Adobe Illustrator is 30 years old - see how the toolbars have changed in that time...
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In This BigRockDesigns video course. We explore many of the main features in Adobe Photoshop CC 2015. The features include Getting to know Adobe Bridge, Efficiently navigating your image, Understanding the layers palette, Best ways to crop your image and much more

Video Sections
Introduction to Adobe Photoshop CC 2015
1.0 Photoshop CC 2015 Introduction Course – Intro
1.1 Adobe Bridge Basics – Open Images and Customise Interface
1.2 Photoshop Interface
Navigating the Photoshop Interface
2.1 Moving around your image
2.2 Zoom Incrementally & Continuously
2.3 Why Use the Navigator Panel
2.4 Recommended Screen Preferences
Image Size and Resolution
3.1 Digital Image Fundamentals
Using Layers
4.1 The Layered Composition
4.2 Layers Panel
Saving Your Progress
5.1 Key Things To Know About Saving
5.2 Saving Layers to PSD
Crop and Straighten Images
6.1 The New and Improved Crop Tools –
6.2 Cropping Non-Destructively
Adjusting Brightness
7.1 Understanding Brightness and Luminance
Adjusting Colours
8.1 Identifying the Colour Cast of a Photo
8.2 Correcting Colour Cast Automatically
Making and Editing Selections
9.1 Making Selective Modifications
9.2 Geometric Marquee Tools
Retouching and Heal tools
10.1 Amazing Content Aware Fill
10.2 Using the Spot Healing Brush
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8 – Techniques for Getting Your Videos Found on Youtube


Where Do I Start
And the best place to start when it comes to ‘attaching’ SEO to your video is with the title. So, obscure, click-bait or special character heavy titles are a no go if you want to be found by search engines. Google also hate uppercase, so you may want to avoid going big and bold and instead keep titles simple, to the point and, in sentence case.
The next thing to consider is your video description and tag, many YouTubers don’t realize the positive impact that closed captions and transcripts can have on user engagement, watch time, viewership, and of course, SEO.
There is no hard and fast rule, no template or definitive guideline to achieving YouTube success but there are eight simple steps you can take in the right direction.
Close Caption your Videos
If your video contains any form of spoken element – as most successful videos do, whether tutorials or, vlogs – you need to add closed captions. Why? They open the content to deaf and hard of hearing audiences’ in particular and audiences watching on devices with no sound.
Google loves universally accessible content that offers an enhanced user experience, something which Discovery Digital Network have proven through a video SEO study on their own YouTube channel.
If you don’t have access to a caption file however you can upload a transcript, and there are plenty of freelance audio typists out there who would be glad to transcribe for you if the thought of creating a transcription is daunting.
Thankfully, YouTube will then use its automatic speech recognition software to assign time stamps to each word, syncing your transcript with the video. The internet is a wonderful resource so there are plenty of tutorials on How to Upload a Transcript to YouTube Videos to Improve SEO
http://www.bigrockdesigns.com/wp-content/uploads/2016/09/closed-caption-bigrockdesigns.jpg
Youtube auto Captions Interpreted Computer Planning instead of Computer Training
Do it yourself
Don’t use Youtube’s automatic captions. The company introduced this captioning feature as the default option for captioning video content but, don’t assume that this software can do a better, accurate job than yourself. Aside from the fact that you know your content better than some bot, the last thing you want viewers to talk about is your automatic speech recognition gaffes, and while they can be hilarious, they can also be detrimental to your online presence and how viewers perceive you.
These auto-captions do not get indexed by Google or YouTube, in fact using an automatically generated transcript will work against your SEO. Doing the transcriptions, yourself will help Google index them accurately as it will deem them to be higher quality and more trustworthy than auto-generated caption which it will index as gibberish and penalize you accordingly.
State the obvious
Keywords and phrases (buzzwords) should describe your video accurately and precisely whilst being simple enough to correspond with the words and phrases that users enter (or might enter) in to a search engine to find your content.
For example, if you are uploading make-up tutorials – which are extremely popular on YouTube – you will want to include ‘makeup tutorial’ in the title. Obvious but, it works. You will also want to keep in mind, amidst all this SEO that you are writing for humans, not robots. Although bots are essential to locating your content in the masses, humans are behind those searches so in your naming conventions, descriptions and Tags you want to keep it simple, clear and concise at all times.
And there are tools available to help you hone in on exactly what your perspective audience may be looking for. Using YouTube’s free video analytics tool you will be able to pin point the most popular terms and keywords used, enabling you a fighting chance against your competition.
You can also use Google Trends and Google AdWords Keyword Planner to get a sense of what phrases are ‘hot’ and what ones are ‘not’.
With all this in place, you will now want to stand out from the crowd so, using ‘long-tail’ and descriptive titles will help your audience pick you out. For example, “makeup tutorial for the Hulk” would be a more targeted keyword phrase than just optimizing for “makeup tutorial”, and doing so will help you hit the viewers you have geared your content towards.
You will want to incorporate these elements in to your title, description and tags to make sure that the bots and your target audience find you easily. You will also want to keep the following in mind when you come to your naming conventions;
youtube-ezine-bigrockdesigns
Title: Can be up to one-hundred characters but, you should keep the most important, attention grabbing details within the first sixty-six as the information within those first sixty-six characters is truncated. Google also loves numbers and numbers save on characters, so a title “7 Tips to Increase Video Subscription Rates” would be easily located on YouTube and other search engines.
Meta-Description: Can take up to a maximum of 5,000 characters, but as is the case with the Title, met-description truncates at one-hundred and sixty-six. For ecommerce sites it is particularly important to include a link to your product, considering more than half of consumers are influenced by product videos. Remember to include the http:// or it won’t be clickable.
Tags: Fits 120 characters. Use double quotes (“) to surround phrases so your video is an exact match for a long tail keyword phrase. For example: instead of tagging your video as “makeup” and “tutorial,” tag it as “makeup tutorial.” Think like a user and always add tags in order of importance.
If you are planning on using multiple platforms to share your video then you need to be conscious of the different types of SEO and keyword trends that apply to each platform. What works for YouTube, will not work on Vimeo.
Lastly, use honest, relevant terms. Trying to ride trending topics irrelevant to your video content will only result in a negative score later.
Image is everything
Although we have always been taught to never judge a book by its cover, when it comes to online content people are more likely to engage with content that is, initially, visually impressive, so, your thumbnail is just as important as the content itself because it is the first thing people will see.
Some of the highest rating or most viewed Vlogs – Gaming in particular – use custom, quirky and bold thumbnails and video covers and you can see from the number of views these videos have that it works.
When uploading a video, you will be able to select a frame to display as the video thumbnail. YouTube will present 3 screenshots to choose from, but you can also select a shot of a different moment in the video, or, better yet upload your own image. Choosing the right video thumbnail image makes a drastic difference in click-through rate so make sure that you are using high quality, high contrast images with a 16:9 aspect ratio. Facial close-ups work best.
Be careful however, if you plan on ‘branding’ your screen caps or videos with a logo, YouTube overlays video duration in the lower corner of the thumbnail. Also, keep in mind that Google uses image recognition to automatically filter out certain imagery, such as the YouTube logo. This will also impact on search results if you are using stock imagery or, more seriously, a copyrighted image.
Ideally you want an image that is a great visual representation of your target keyword, doing so will not only make your content look professional but it is likely to grow your online presence and viewing numbers.
Make your Transcript part of your description
As stated above, making your video accessible to the deaf or hard of hearing will put you ahead of the competition so, make sure you include the full transcription in the Video Description Field.
This should be placed after a brief summary of the video and, any relevant or associated links. This is a sure fire way to inform the search bits of the exact content of your video. It gives them ample text to crawl and it is a good way for you organically include your keywords.
It is also a helpful tool for viewers who aren’t hard of hearing or deaf, it gives viewers the opportunity to skim the transcript in order to pinpoint an exact point at which they want to start watching- YouTube does allow you to timecode your videos in text descriptions – or, get an idea for what the video is about to see if it is relevant to what they are looking for. Better too few views than the wrong views.
Keep in mind though that this particular strategy is most effecting on short-form videos as the description field is limited to 5000 characters, which is roughly 800 words. For longer videos, try including a truncated transcript with a link to the full text.
Put that GCSE French to use
If you have gone to the bother of make your vieo accessible to the deaf and hard of hearing, as well as Google and search engine friendly then you might as well take the time to broaden your opens and make you video available to an international audience by having your closed captions translated into other languages. This means that viewers who don’t have English as their first language or, at all can engage with you and in turn this will create more viewers, more watch time, and higher search rank.
Considering that 80% of YouTube hits are from outside of the US, there is a huge international market for viewers that you shouldn’t ignore if you want to be successful. Ranking your video in a non-English-speaking market, will give you an edge on your competition as this is not something many Youtube creatives do.
Make sure you follow SEO Best Practices for Video Translation. While not specific to YouTube, some of the same concepts apply, meaning you should consider creating a separate YouTube video page with non-English language page titles, descriptions and tags.
Stick to a Schedule
When setting out to become a YouTube vlogging personality you will want to keep things regular. Subscribers will like the routine of knowing exactly where and where they can see your latest video content. It is the easiest way to strengthen your YouTube followers.
More importantly it will keep your SEO rating high as newly published videos get an SEO boost during the first week they’re published on YouTube, so sticking to a schedules means that you will not only build up to a high SERP rank but, you are more likely to stay there.
There are plenty of tools out there to help you stick to a upload and post schedule and by keeping things regular YouTube will pick up that your content is valuable and award you with a higher search rank.
Embed YouTube Videos on Your Website
If you have a business website or ersonla blog that you can link to your YouTube videos, great. Where and when relevant you should, embed YouTube videos into blog posts and webpages that you manage. This exposes your videos to a whole segment of people who may not visit YouTube regularly, or at all.
By embedding your video you will see these views contribute to total watch time on your YouTube channel, boosting your YouTube SEO. Keep in mind, though, that embedded video watch time is weighted differently from native views on YouTube.
A few basic guidelines of optimizing embedded videos:
Place only one video per page – more than that and your blog post or web page becomes unpleasant to scroll through and audiences well more than likely click off your page rather than click on the video
Create a unique URL for each video landing page.
Update your video site map to reflect new additions, creating a separate entry for each video.
Force closed captions on as a default to capture viewers’ attention and increase engagement with your video. To do this, add ?cc_load_policy=1 to the end of the video URL in your embed code.
bigrockdesigns-ezine-video
Like I said at the start of the article there are no hard and fast rules, nothing set in stone about SEO but there are tips and tricks you can use and when used effectively they will yield desirable results. These eight steps will give you a head start on the road to a successful YouTube SEO strategy.
Learn the latest features of using Youtube with our BigRockDesigns Course on Youtube Video Marketing
http://www.bigrockdesigns.com/digital-marketing/video-marketing/
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Latest video from Bigrockdesigns Computer Training Consultants on how to create a logo using Adobe Illustrator CC2015
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6 Untapped Keyword Sources to Boost Organic Traffic
There is a whole world of resources out there to inspire and generate those all-important key words. Times have changed as consumers become more internet savvy. Here are a few tips for nailing down those key words.
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How Infographics can take engagement to a new level

Infographics are a visual feast which can help easily convey a message with several elements with the use of graphs, charts, images and colours. And this creative tool is fast finding its niche among creative marketing strategies.

http://www.bigrockdesigns.com/blog/seo/how-infographics-can-take-engagement-to-a-new-level/
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Why Website Usability is Vital

We all know the importance of creating a user-friendly website, so ‘usability’ is key to the success of your online presence in terms of real interactions with your site.
It’s imperative to get your head round this as ‘usability’ can make or break the success of an online business. 
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