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BigFanta
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Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales copy to…
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Make sure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.  Here are the rules that businesses must follow: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing…
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Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear…
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Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results.…
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What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with…
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We all make mistakes, errors, blunders and things we really wish we hadn’t done. Remember the last time you facepalmed? Yeah, me too. Let’s see if we can catch the next mistake BEFORE you make it. And let’s also see if you’re already making one or more of…
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Someone clicks on your website link and magically they’re transported to your site, right? Well, no. It’s a lot more complicated than that, with hundreds of requests instantly pinged around the world to bring the text and images to your visitor’s screen.…
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Whether you like it or not, social media has now become a part of everyday life and that includes how you present your business to your customers. Whether you own a small handyman service or a computer repair shop, if you want to increase your market…
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Here’s the deal. Your business can have a huge presence on Facebook with thousands, or even hundreds of thousands of fans, but still struggle to get new clients. Why is this? Well, for the most part it is because you’re not doing a good enough job of…
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LinkedIn is one of the peculiarities of the social networking experiment. It’s not ubiquitous like Facebook, Twitter or even Pinterest. Yet, it has found a niche all its own, as a business tool, and particularly for small to mid-range companies who want…
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