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Beth Somplatsky-Martori
Attended Wharton School of the University of Pennsylvania
Lives in Trophy Club, TX
266 followers|951,597 views
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Beth Somplatsky-Martori

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Chief Outsiders Welcomes Brand and Marketing Expert Deborah Fell to its Southeast Region hubs.ly/H01M4Dq0
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Beth Somplatsky-Martori

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Like the idea of guilt free Alfredo sauce.
 
Alfredo sauce can be guilt-free when you pair it with Spaghetti Squash! Get the recipe via Food Network Magazine: http://www.foodtv.com/3t5ro.
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Former Microsoft marketing executive, Stijn Hendrikse, explains the importance of using your own product.
Former Microsoft marketing executive, CMO Stijn Hendrikse, explains the importance of using your own product.
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In this eBook, Karen Hayward of +Chief Outsiders will help you to understand how to better align your sales and marketing functions – and how to arm them with the right types of tools and technologies to resonate with today's consumer, stock the sales funnel, incubate leads -- and more effectively close sales. 
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What Giraffes can Teach You About Building a Strategic Plan for Growth, is the third post my latest six part series. In this post, I discuss  the prerequisites for setting up the roadmapping or any other long-term strategic planning process. #businessplan   #strategy   #growth   
Read CMO Beth Somplatsky-Martori’s blog to learn why your business needs to roadmap like a giraffe.
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Learn how to cut through the noise with content marketing in CMO Kent Huffman’s blog.
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The No. 1 Question CEOs Must Answer before Setting their Digital Business Strategy (my latest post via +Chief Outsiders) #Innovation   #businessstrategy   
Self-identify what type of approach you’re willing to take in creating digital connections between your product or service, and the market.
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Are Market-facing Companies Better at Converting Opportunities into Growth? Discuss research results with +Pete Hayes of +Chief Outsiders   on #socialhangout 
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Read my latest article on Why You Should Spend More Time Evaluating Your Pricing via the +Chief Outsiders Growth Blog, which answers the questions, is there such a thing as pricing optimization? and what are the data sets and mathematical models are available to develop an optimal price strategy? #pricing   #price     
Read CMO Beth Somplatsky-Martori’s article to learn how a data driven price strategy can take the guesswork out of setting the right price.
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What a great way to start a hot North Texas day.
 
Cool down and fuel up! These 5 breakfast ice pops are portable, refreshing and delicious: http://www.foodtv.com/3cgo7. 
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Learn how to maximize your #ROI by introducing new technology into your products (in the second post of my six part series on   #Roadmapping  via +Chief Outsiders). Let me know how you think technology will change your business in the next five years. #IoT   #innovation  
Read CMO Beth Somplatsky-Martori’s blog about a company that used a strategic roadmapping process in a rapidly evolving technological landscape.
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Work
Occupation
Marketing and Growth Consulting
Skills
SPECIALTIES: •Packaged, durable, and electronic consumer and industrial goods in start-ups, midsized, and Fortune 100 companies •Market and business strategies for growth and profit enhancement •Competitive analysis, market and customer segmentation, and financial analysis •Brand positioning and repositioning, product and price positioning, and category management •New product development and launch, roadmaps and product life cycle management •Digital marketing strategies and implementation (content marketing, Web, SMM, SEO, and SEM) •Organizational linkages and buy-in for new initiatives across marketing, sales, engineering, operations, IT, and finance
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Trophy Club, TX
Previously
Southlake, TX - Avella, PA - Princeton, NJ - Belle Mead, NJ - Morgantown, WV - Canoga Park, CA - Framingham, MA - Monroeville, PA - Follansbee, WV - State College, PA - Cadiz, Oh
Contact Information
Work
Phone
609.203.4588
Email
Story
Tagline
Fractional CMO Who Helps CEOs Translate Vision into Results | Marketing Consulting
Introduction

STRATEGIC MARKETING LEADER WHO TRANSLATES VISION INTO RESULTS

Senior marketing and product management executive who operates at the nexus of technology, innovation and creativity. Derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. Proven history of differentiating brands, products, and pricing within the same category across multiple and complex distribution networks to minimize channel conflict. Advancement through a series of increasingly responsible rotations in engineering, finance, operations, quality, and supply chain management provides a holistic cross-functional perspective unique to many strategic marketing executives.

SPECIALTIES:

•Packaged, durable, and electronic consumer and industrial goods in start-ups, midsized, and Fortune 100 companies

•Market and business strategies for growth and profit enhancement

•Competitive analysis, market and customer segmentation, and financial analysis

•Brand positioning and repositioning, product and price positioning, and category management

•New product development and launch, roadmaps and product life cycle management

•Digital marketing strategies and implementation (content marketing, Web, SMM, SEO, and SEM)

•Organizational linkages and buy-in for new initiatives across marketing, sales, engineering, operations, IT, and finance
Bragging rights
Siver Effie for "it's Getting Better"
Education
  • Wharton School of the University of Pennsylvania
    MBA
  • Pennsylvania State University
    Industrial Engineering
  • Pennsylvania State University
    Mineral Economics
Basic Information
Gender
Female
Beth Somplatsky-Martori's +1's are the things they like, agree with, or want to recommend.
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This is obvious: organizations must innovate if they want to survive. Most businesses now have far more competitors than they did 10 or 20 y

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Professional Women and Golf Day
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Bringing together North Texas influential women to achieve business/life goals.

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ABC Radio: Marketing Minute by Chief Outsiders #1
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Traditional Media Has It's Place: Now in our 5th year of operation, Chief Outsiders has relied heavily on its INBOUND marketing - now Radio!

Marketo
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Marketing Software. Easy. Powerful. Complete. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. More sales leads. Less work. Faster.

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Free Step By Step Tutorials Show You How To Create Your Own Website In Under 30 mins. No Experience Necessary, we show every step of the pro

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Media critic John Ziegler had it right in his newly published online book, "The Betrayal of Joe Paterno", which I recommend that you access

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This has been an emotional couple of weeks for any Penn State football fan. The 2012 season ended in a fine way, with a superb win against I

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How you can build authority and increase conversions through eye candy, compelling content and usability.

Free Google Plus Icon Vector
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