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Beth Somplatsky-Martori
Attended Wharton School of the University of Pennsylvania
Lives in Trophy Club, TX
246 followers|793,679 views
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Beth Somplatsky-Martori

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The Vistage Executive Summit is uniquely relevant to #CEOs of growth and mid-sized companies who are provided the opportunity to learn not only from the impressive line-up of speakers, but also from each other.  +Art Saxby, CEO at +Chief Outsiders, said, "I am always impressed by the quality of thinking that develops when a group of people with different perspectives focus on solving a problem. Because I have personally reaped the benefits of learning from other CEOs in my Vistage group and have enjoyed applying what I've learned to other businesses, Chief Outsiders has about half of our CMOs in groups around the country and has selected to be one of only six national Vistage sponsors."

Vistage International has lined up this all-star list of speakers who support the "Leading with 2020 Vision" theme and will deliver valuable information to the CEOs and executive teams in attendance that can be applied to improve and grow their businesses.
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Beth Somplatsky-Martori

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Do you dream big and want to start your own business? Read  +Art Saxby#CEO of +Chief Outsiders's, inspiring story celebrating National Small Business Week. #SMB  
Even before he started the largest management consulting company in the U.S., Art believed in the power of bringing in an informed outsider to help companies discover their internal issues.
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Another powerful and easy-to-use tool from +Moz  to help with assessing your website's #SEO.
 
Woohoo! We just launched a new metric in OSE, check out all the details on Spam Score in our latest blog post by +Rand Fishkin - http://mz.cm/1Nv73Xm
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+Pete Hayes, Principal and CMO of +Chief Outsiders offers his perspective on why the Executives-as-a-Service concept is here to stay. 

While management consultants, marketing agencies and executive staffing have been around for decades, the notion of “hiring” just the amount of executive talent you need is something relatively new.

As agile and savvy CEOs are looking for ways to save money while they address strategic growth opportunities in our continuing tough economy, we’re finding more and more interest in the Executives-as-a-Service model. Its time has come, and businesses everywhere are finding the advantages to be quite compelling.

What do you think of the concept embodied by Chief Outsiders of “Why Hire a CMO?…When You Can Rent One, Fast.”?
Executives for RentWhile management consultants, marketing agencies and executive staffing have been around for decades, the notion of “hiring” just the amount of executive talent you need is something relatively new. It wasn’t until 1993 that John and Doug Tatum founded the firm that became synonymous with fractional CFOs. Their part-time executives join companies that can’t justify a full-time chief financial officer. Over time, Tatum grew to o...
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Beth Somplatsky-Martori

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A big shout out to +Grant Wickes for capturing the essence of the #MENGDFW  Chapter meeting in words and pictures. For those of you who missed the meeting, you really do need to go and check out +John Ellett's presentation:  http://www.slideshare.net/nFusion/framework-for-modern-marketers as well as his book, The CMO Manifesto: http://www.cmomanifesto.com/  
 
Modern Marketing at MENGDFW Feb Meeting
A great treat today as noted marketer +John Ellett visited Dallas to share his Modern Marketing Vision.

John is well know as CEO of +nFusion, author of CMO Manifesto - A 100-Day Action Plan for Marketing Change Agents, as well as blog contributor at Forbes.

Today's topic centered on Marketing 5.0 and outlined the foundation of his upcoming book. Easily understood, the ten building blocks he presented formed the framework for modern marketers. Building on a customer-centric focus, it transfers the thinking from internal (think sales funnel) to external... creating a customer journey roadmap and deliver appropriate experience from the entire company across various omni-channel touch points.

His presentation that includes the 10 building blocks and called Framework for Modern Marketers is available on Slideshare: http://goo.gl/sUZA5Y

John's looking for examples of company that exhibit these various foundations, so if you can help him with examples and contacts, send him a note via his G+ name.

Thanks John joining us and sharing what no doubt will grow to be a marketing foundation that successful B2B companies will digest and implement for the years to come.
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Hi +Beth Somplatsky-Martori. Thanks for the share and amplification of john's message. He's a visionary marketing leader worth following closely! 
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Nice way to benchmark your +LinkedIn Company Page.
Thank you for nominating the businesses and organizations that have inspired you this year! We’re excited to learn from and celebrate the 10 Best LinkedIn Company Pages of 2014.
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Beth Somplatsky-Martori

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Congratulations to +Karen Hayward  of +Chief Outsiders  for being named Managing Partner of the West Region.

Here's what Karen has to say,  "Since I've joined Chief Outsiders, I've seen us mature and grow, and it's exciting to see our client companies grow as we grow ourselves," said Hayward. "What we are doing is unique and we get to see the fruit of our labor firsthand when we help companies face their challenges and achieve their goals. I am proud and eager to take on this endeavor."
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+Kent Huffman and  +Pete Hayes of +Chief Outsiders discuss how Strategic #Leadership Sets CMOs apart from heads of marketing and increases their value and tenure with their company in +CMSWire.  A must read for all #CEOs and #CMOs.
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+Karen Hayward  of +Chief Outsiders  newest post shares some insights that she learned over coffee with +Carter Hostelley,  Founder and CEO of +Leadtail,  an agency focused on making online marketing and social media work for business. This is a must read for any #CEO whose company is considering and/or has undertaken  social strategy. The investment is long-term but the payoffs are large. #socialmedia   #socialmediastrategy  
CMO Karen Hayward shares her insights on social media and blogging gained from coffee with Social Media Expert and CEO of LeadTail, Carter Hostelley.
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 +Ameeta Soni of  +Chief Outsiders  discusses how to succeed with mobile marketing in 2015.  She lists several resources to help companies in the process. #mobilemarketing   #tips  
Ameeta Soni with Chief Outsiders discusses how to succeed with mobile marketing in 2015. She lists several resources to help companies in the process.
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Looking forward to attending the Dallas #VES on Wednesday. Hope to see you there!
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+Slade Kobran of +Chief Outsiders  provides seven ways to increase the effectiveness of the outbound side of the marketing equation. Outbound marketing, when executed well, still belongs in many business’s tool kits. #outboundmarketing   #marketingtips  
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Have her in circles
246 people
Chuck Cohn's profile photo
Chad VanCalster's profile photo
Ade Rahmad's profile photo
Ladies Dream Golf's profile photo
Cynthia Bazin's profile photo
jeffsimons2009's profile photo
Jacob Curtis's profile photo
Grant Wickes's profile photo
Jim Bennett's profile photo
Education
  • Wharton School of the University of Pennsylvania
    MBA
  • Pennsylvania State University
    Industrial Engineering
  • Pennsylvania State University
    Mineral Economics
Basic Information
Gender
Female
Story
Tagline
Fractional CMO Who Helps CEOs Translate Vision into Results | Marketing Consulting
Introduction

STRATEGIC MARKETING LEADER WHO TRANSLATES VISION INTO RESULTS

Senior marketing and product management executive who operates at the nexus of technology, innovation and creativity. Derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. Proven history of differentiating brands, products, and pricing within the same category across multiple and complex distribution networks to minimize channel conflict. Advancement through a series of increasingly responsible rotations in engineering, finance, operations, quality, and supply chain management provides a holistic cross-functional perspective unique to many strategic marketing executives.

SPECIALTIES:

•Packaged, durable, and electronic consumer and industrial goods in start-ups, midsized, and Fortune 100 companies

•Market and business strategies for growth and profit enhancement

•Competitive analysis, market and customer segmentation, and financial analysis

•Brand positioning and repositioning, product and price positioning, and category management

•New product development and launch, roadmaps and product life cycle management

•Digital marketing strategies and implementation (content marketing, Web, SMM, SEO, and SEM)

•Organizational linkages and buy-in for new initiatives across marketing, sales, engineering, operations, IT, and finance
Bragging rights
Siver Effie for "it's Getting Better"
Work
Occupation
Marketing and Growth Consulting
Skills
SPECIALTIES: •Packaged, durable, and electronic consumer and industrial goods in start-ups, midsized, and Fortune 100 companies •Market and business strategies for growth and profit enhancement •Competitive analysis, market and customer segmentation, and financial analysis •Brand positioning and repositioning, product and price positioning, and category management •New product development and launch, roadmaps and product life cycle management •Digital marketing strategies and implementation (content marketing, Web, SMM, SEO, and SEM) •Organizational linkages and buy-in for new initiatives across marketing, sales, engineering, operations, IT, and finance
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Trophy Club, TX
Previously
Southlake, TX - Avella, PA - Princeton, NJ - Belle Mead, NJ - Morgantown, WV - Canoga Park, CA - Framingham, MA - Monroeville, PA - Follansbee, WV - State College, PA - Cadiz, Oh
Contact Information
Work
Phone
609.203.4588
Email
Beth Somplatsky-Martori's +1's are the things they like, agree with, or want to recommend.
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