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great advice and piece -- good any data report
Avinash Kaushik originally shared:
 
99.9996253% of Web Analytics reports produced are utterly useless. Here is a simple and effective fix:

Enchanting Analysis: Rule 1: Business Context.
Enchanting Analysis: Rule 2: Establish Macro Importance.
Enchanting Analysis: Rule 3: End-to-End view, or Death.
Enchanting Analysis: Rule 4: Look for Surprises, Love.
Enchanting Analysis: Rule 5: Create a List of Prioritized Actions.

Deep delicious details, yummy pictures, life altering tips... in my latest blog post: http://goo.gl/lakVU

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