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Social Media Measurement Fortune Cookies:

Don’t measure just what you can – measure what you can ACT on.

Add yours!
Rob Cottingham's profile photoDevon Smith's profile photoCharlotte-Anne Lucas's profile photoBeth Kanter's profile photo
(Brilliant idea, Beth!) "Measurements over time tell you more than a single number. A snapshot is but one frame of the movie."
+Beth Kanter As Charlotte Kahn (of the Boston Foundation) says, we tend to value what we can measure, rather than measuring what we really value.
+Amanda Hull A friend and I always add "and also much cattle" instead of "in bed." This is a reference to the Book of Jonah, and I highly recommend it!
+Amanda Hull

Well, we were laughing about the odd way that the book ends.

Here's the King James Version translation of Jonah 4:10-11:

"Then said the Lord, Thou hast had pity on the gourd, for the which thou hast not laboured , neither madest it grow ; which came up in a night , and perished in a night : And should not I spare Nineveh, that great city, wherein are more than sixscore thousand persons that cannot discern between their right hand and their left hand; and also much cattle?"

It's an interesting starting point for a discussion about whether God has compassion for those of us who are clueless.

But the more we repeated the phrase "and also much cattle," the sillier it sounded. We decided that it would make a good addendum to the usual fortune cookie phrases.

E.g.: "You will have an unexpected visitor... and also much cattle."
"While you were reading this fortune cookie, we hacked into your Google Analytics account. 300 uniques all month? Really?"
"Judge not by appearances. Judge by bounce rate and pageviews per visit."
"The fool confuses a single success with perfection. The wise person sees it as merely the doorway to weeks of A/B testing."
"Defeat is the best classroom. Learn from your users' abandoned conversions."
"If a tree falls in the forest, but it does not have Javascript enabled, will Google Analytics track it?"
"You may accept fortune cookies. But if your user cannot accept browser cookies, all may be lost."
Okay, I've monopolized this thread long enough. :)
Don't bother measuring it if you don't know how to change it.
(With apologies to Yogi Berra) We're lost, but we're making good metrics.
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