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Best Print Buy
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There’s no surer sign of the arrival of fall than the return of pumpkin spice lattes, Halloween merchandise, and caramel-covered apples. Ok, to be fair, many of these items seem to reappear while the beaches are still full and the schools are still empty, but the point stands: their arrival is often a welcome reminder of the changing of the seasons.

Real estate business cards, on the other hand, probably don’t need to change with the seasons – but they do need to change. It’s important that your business card stays up to date not just with your contact information and tagline, but also with changing designs and information needs. Ten years ago it may have made more sense to have a fax number than a Facebook page on your business card, but these days it just makes you look out of date.

Similarly, business card styles have changed significantly over the years. Some of that is about changing fashion trends, where modern cards favor minimalist designs, bold colors, and crisp, clean lines. But as printing capabilities have improved over the years, it’s also increasingly easy to create business cards in a variety of shapes, sizes, and design options that were previously either not feasible or too expensive to be practical.

Now, in addition to customizing the design of your business card to reflect your brand, you’re able to choose a card shape or style that helps you stand out from the crowd. Luxury or commercial real estate agents can opt for a classy gold or silver foil-printed card on silk laminated stock, or a matte-finish ultra-thick Coldwell Banker card for added heft. Agents looking for a more modern style can choose from standout square Coldwell Banker business cards or spot-UV embossed cards with a subtle glossy sheen.

Whatever your business card style, BestPrintBuy can help you make it your own with our easy-to-use custom design center. Get started today.
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You’ve passed the test, you’ve gotten your license, you’ve signed up with a broker: Congratulations, you’re a real estate professional! So… now what?

Figuring out how to build your business as a new agent can be overwhelming. Where do you find prospects – especially without spending money you don’t have on leads from big-name companies that may or may not even pan out?
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When creating business cards to stand-out, be sure to be creative, and make them easy-to-read at-a-glance. Your real estate business card is the place where prospects will go for your contact details. If potential clients find your business card too challenging to read: small font, too much information, or hard-to-find information, chances are they won’t keep or they will contact someone else.
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When it comes to real estate, everyone has an opinion about the best way to market your business: “it has to be networking groups”, or “direct mail is the only way to go”, or “web leads are the best way forward” and on and on.
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Real estate door hangers are the perfect direct marketing tool to promote your business in a more targeted way. Door hangers are great for both start up and established real estate businesses. They help directly establish relationships with customers in specific neighborhoods. Real estate agents and brokers can benefit from this type offline marketing when they want to generate business in specific areas. They can also be used to announce special events, open houses, new homes to the market or those recently sold.
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Real estate door hangers are the perfect direct marketing tool to promote your business in a more targeted way. Door hangers are great for both start up and established real estate businesses. They help directly establish relationships with customers in specific neighborhoods. Real estate agents and brokers can benefit from this type offline marketing when they want to generate business in specific areas. They can also be used to announce special events, open houses, new homes to the market or those recently sold.
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Summer is in its final swing and sooner than you think, the cooler weather will kick in. Before summer ends, maximize your real estate marketing campaign and take advantage of the good weather and the buying season. Double your efforts for real estate sales before they slow down in the colder weather.
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A door hanger marketing strategy is incredibly lucrative when it is properly designed. Use graphics and images that make it more eye-catching without overdoing it. The details must pop to ensure the audience can easily see the message. When this is done right, you can get more responses and return for your marketing efforts.
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Door hangers are a direct marketing tool that are rarely talked about. Most companies only consider direct mail postcards. Door hangers are not the first thing that comes to mind when thinking about promotional tools. However, these marketing tools are effective and perfect for small businesses. When done right, real estate door hangers can offer more visibility to your target market than direct mail postcards. Thus, it is important to target your clients geographically and choose a specific neighborhood that you want to advertise and promote.
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The purpose of every marketing piece is to send a message. You may send a real estate postcard where the message is “I’m a neighborhood expert”, or an email newsletter where the message is “I’m a trustworthy and reliable person to do business with”. The specifics of the message will vary depending on the marketing piece you choose and the goal of your campaign, but there is always a message.
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