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Bernstein Crisis Management
Bernstein Crisis Management
Bernstein Crisis Management
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Erik Bernstein shared his thoughts with Polygon for this article on the PR behind today's politically charged games.
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What drove the decision by ABC to cancel Roseanne, and why does the speed at which it came give an indication of serious crisis planning being done in advance?
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Would you be ready to react if you encountered a crisis tomorrow?
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When you're facing a seemingly unending crisis it's time to focus your efforts on determining the full extent of inappropriate behavior, then rectifying the issues. In simpler terms, rip the band-aid off. It hurts less in the long run.
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How do you effectively manage a PR crisis? Start with these four steps.
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It's common today for organizations of all shapes and sizes to encounter vocal opponents. The difference is in how you handle it.
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If you don't know that bad PR can kill your business you haven't been watching the headlines for a few years now. Big thanks to Rhett Power for quoting our "10 Steps of Crisis Communications" in this great article exploring the topic!
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Some communications are by nature negative, but a creative approach can take a bit of the sting out.
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