Profile cover photo
Profile photo
Bernie Borges
925 followers -
Trying to make a difference in the world one connection at a time...
Trying to make a difference in the world one connection at a time...

925 followers
About
Bernie's posts

Post has attachment
This is how you inspire employees to embrace advocacy. The Get Social program at +Avery Dennison is mobilizing its 25,000 employees across the globe to share their stories through these digital communication channels. #socbiz #sbeshow 

Post has attachment
Our next Social Business Journal is an eye opener! We partnered with +IBM to cover the important topic of why design is so important in all aspects of the applications we use in the workplace, including email. And, why the practices of +IBM Design are applicable to problem solving in business, not just for application design. Hope you enjoy it! +IBM Social Business #designthinking #design #NewWayToWork #sbeshow 

Post has attachment
Our next Social Business Journal is an eye opener! We partnered with +IBM to cover the important topic of why design is so important in all aspects of the applications we use in the workplace, including email. And, why the practices of +IBM Design are applicable to problem solving in business, not just for application design. Hope you enjoy it! +IBM Social Business #designthinking #design #NewWayToWork #sbeshow 

Post has attachment
Professor +Ari Lightman from +Heinz College, Carnegie Mellon University joined me on the +Social Business Engine podcast to discuss how he prepares his graduate students for the workforce.

The cool thing is that brands approach Ari with real problems. Ari's grad students tackle the problems AND present the solutions to the brands.

This approach combines hardcore research with client facing presentations which results in job offers for the grad students.

On this podcast Ari shares two candid pieces of advice to brands for problem solving. Tune in here: http://www.socialbusinessengine.com/podcasts/expectations-graduate-student-when-they-enter-workforce/ #podcast #digitalmarketing #sbeshow 
Photo

Post has attachment
Gotta love how +Carlos Abler and +Christian Plewacki are harnessing the "art and science" of content marketing and social media at +3M to humanize the brand. It's true social business in action. #contentmarketing   #socbiz   #sbeshow  

Post has attachment
"You are what you share." Great insight from +Bryan Kramer on episode 83 of my +Social Business Engine podcast. Bryan explains how sharing the right content that is helpful to your audience can build your personal brand and land new business. #socialselling   #sbeshow   

Post has attachment
+SAS Software is a 39 year old software company. Their reputation for customer support is stellar. Their approach to online community is equally impressive. On episode 82 I feature +Chris Hemedinger and Shelley Sessoms sharing their story of growth and community. #onlinecommunity   #sbeshow   #podcast  

Post has attachment
What does every B2B marketer want to accomplish with their content marketing efforts? Lead generation of course. Via +Social Media Today . #contentmarketing   #sbeshow   
http://bit.ly/B2B-LG-BB

Post has attachment
Content marketing works best when these three pillars are in place. On episode 80 of +Social Business Engine +Guillaume Decugis CEO of +Scoop.it explains. #contentmarketing   #sbeshow  

Post has attachment
On episode 79 of my +Social Business Engine podcast, I chat with Bryan Jones from +Dell . Bryan shares highlights from the newly published  Social Business Journal Volume 3 on social selling research, insights and best practices. I love this quote from Bryan: "We knew social played an important role in B2B sales...We didn't know it played such a large role." Hope you'll listen to the podcast. But, if you want to skip right to the research, go to this ungated link. http://hubs.ly/H01d8Cn0 #socialselling   #B2Bsocial   #socbiz   
Wait while more posts are being loaded