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Bernard Belanger
Works at iPoints Canada
Attended Université de Montréal
Lives in Montreal, QC, Canada
551 followers|45,070 views
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Bernard Belanger

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Desjardins est toujours à l'affût de nouvelles façons de faire pour être à l'écoute des besoins et attentes de ses membres et clients. Grâce à l'approche par association de mots utilisée par Neurométric, Desjardins a pu explorer une méthode de recherche innovante, encore très peu appliquée au ...
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Bernard Belanger

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Most data analysis suffers from being disconnected from the business impact. Learn how to use Goals and Goal Values to give your analysis a purpose.
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"Trust Data, Not Opinions" Learn from other people's mistakes...How A/B Testing Can Help You Make Better Business Decisions: http://buff.ly/1LGc8ux
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Facebook continue d’attirer de plus en plus d’annonceurs grâce à ses fonctionnalités de ciblage puissantes, allant des intérêts des ...
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Bernard Belanger

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How to use social trends and related data insights for programmatic display targeting.
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If you want to know what works when it comes to marketing, you need to study the competition. This includes the tough competition, but the weak competiti
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Semantic search is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried?
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You need the one-two punch of sending the right personalized message at the right time. Here are some practical tips for getting started.
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Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in t...
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People
Have him in circles
551 people
Marie-Lynn Richard's profile photo
Anne Marie Giraud's profile photo
Melanie Mersene's profile photo
KHANH NGUYEN's profile photo
Catherine norbert's profile photo
Jallet Natalie's profile photo
Adami Trudel's profile photo
Benoit Arsenault's profile photo
Audrey Larrivée's profile photo
Work
Occupation
Vice-President, Sales and Digital Strategy
Employment
  • iPoints Canada
    Vice-President, Sales and Digital Strategy, 2014 - present
    iPoints Canada est un programme de récompense unique qui incite les consommateurs-membres à multiplier leurs interactions et leur engagement envers une marque tout en livrant un coût/interaction imbattable. Plus nos membres interagissent avec les commerçants participants, plus ils sont récompensés. iPoints offre un produit simple, efficace et abordable aux petits commerçants pour se faire connaître localement et des programmes promotionnels d’envergure permettant aux grands annonceurs d’engager une clientèle ciblée tout en réduisant significativement leur coûts d’acquisition d’une interaction de marque (ex : Abonnement à une info-lettre, J’AIME sur Facebook, Visionnement d’une vidéo Youtube, Réponse à un sondage, …).
  • Rogers Communications
    Account Manager, 2011 - 2014
    Responsible for development and implementation of digital marketing and 360 solution strategies for the key French brands of Rogers, including L'Actualite, Chatelaine, and Lou Lou. Other responsibilities include key audience and post-campaign research.
  • DAC Group
    Business Development Manager, 2011 - 2011
    At DAC Group, we know that digital marketing is indispensable. We develop integrated campaigns that are digitally focused to intensify reach of the message. Specifically, search, social, SEM and SEO are the cornerstones of our digital marketing work. DAC Group provides superior search engine optimization in order to maximize visibility, lead generation and conversion. We combine search engine dynamics with consumer usage and behavior patterns. We create and execute strategies that are specifically tailored to your particular business objectives; to establish a fully inclusive digital marketing strategy. Just as it has been essential for your business to technologically adapt, it has been equally essential that we master these new channels. We have successfully ushered in the joint partnership of traditional marketing together with a strongly emerging digital marketing model. We are loyal to what drives results. At the core of our digital marketing proficiency is the precise knowledge that we hold around SEO and SEM. To receive any beneficial traffic from search engines, you must be in the top 10 results on a search page. Tactics used by SEO include image search, local search, video search and industry-specific vertical search engines to build web presence. Our experienced team of SEM experts relentlessly optimizes programs to drive down cost per click. Working SEM and SEO in conjunction we are able to develop a tailored digital marketing plan. No successful digital marketing approach can be short sighted. Strong conversion rates are the result of highly strategic campaigns and continuous measurement. Our long term approach means that we continually invest in research to stay on top of the ever changing search engine algorithms so we can implement these changes.
  • TC Transcontinental
    Sales Director, Digital Media, 2009 - 2010
    Lead the outbound/Inbound Team in meeting and exceeding company sales and retention objectives · Manage day-to-day activities of the outbound/inbound function to ensure we provide superior customer service to all Star Choice customers both internal and external · Monitor, analyze and report on department performance (weekly, monthly, quarterly, annually) · Develop effective ways to raise levels of sales, retention and customer service performance · Continuously explore and implement any cost savings tactics which may reduce the overall operating budget. · Carry out performance reviews for the team (probationary, quarterly, annually) and implement Performance Management
  • NetWorldMedia
    Director, Sales & business Devlopment, 2007 - 2009
    Lead the outbound/Inbound Team in meeting and exceeding company sales and retention objectives · Manage day-to-day activities of the outbound/inbound function to ensure we provide superior customer service to all Star Choice customers both internal and external · Monitor, analyze and report on department performance (weekly, monthly, quarterly, annually) · Develop effective ways to raise levels of sales, retention and customer service performance · Continuously explore and implement any cost savings tactics which may reduce the overall operating budget. · Carry out performance reviews for the team (probationary, quarterly, annually) and implement Performance Management
  • XPUB Media
    National Sales Director, 2005 - 2007
  • Pearson Education
    Educational Officer, 2003 - 2004
  • Patrouille Nature
    President & CEO, 1999 - 2003
  • Marguerite Bourgeois School Council
    Teacher, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Montreal, QC, Canada
Previously
Quebec, QC, Canada
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Story
Tagline
Interest: Sales, Digital world, SEO, SEM, Metrics, Intelligence, harmony, 3L, Food, sports & health, people and my dog !
Introduction
Bernard act as a new business development director for the eastern Canadian market. With over  20 years of experience in management & negociation, 15 years as an entrepreneur and 10 years experience in sales & marketing.  His strong expertise and his data-driven, long-term strategic planning and relationship building skills definitively serve his clients. Bernard’s had evolved in start-up, survival, turnaround and growth modes companies.

Prior to joining iPoints Canada, Bernard was an account director for Rogers, a business development director for DAC Group, sales director for Transcontinental Media, BV! Media, NetWorldMedia and XPub Media., where he had the chance to work with national advertisers ( as L’Oréal, Fido, Belair, ING, Futur Shop, Molson, Bell, GM, Toyota, Club Med to name a few) and local business as well. From a media to another his only preoccupation is the client’s results.

Previous to this, after his brief career as a teacher he opened his first company at 24 in the Outdoor Industry, leading him to different start up and partnership.

Bernard Belanger holds a Bachelor of Science degree in Physical Education and he is an active in many associations of the industry.
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Education
  • Université de Montréal
    B. Sc. Phys. Ed., 1993 - 1997
  • Pierre-Laporte
    1986 - 1991
  • Collège bois de Boulogne
    1991 - 1993
Basic Information
Gender
Male
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