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Bernadette Jiwa
893 followers -
Brand Storytelling and Marketing.
Brand Storytelling and Marketing.

893 followers
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We make things better by having the patience to tinker at the edges.

The Big Bang Is Overrated
The Big Bang Is Overrated
thestoryoftelling.com
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We shape our results by being intentional and working backwards from our desired outcomes.
How are you designing for the outcome you want?
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Good Feedback
Good Feedback
thestoryoftelling.com
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Change is hardly ever the result of people making u-turns en masse. Change happens when one person at a time takes a small step towards an alternative.
Hearts Before Minds
Hearts Before Minds
thestoryoftelling.com
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Successful businesses are built by being clear about and aligning brand promises and customer expectations.
What Are You Promising?
What Are You Promising?
thestoryoftelling.com
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The Imperfect Plan
The Imperfect Plan
thestoryoftelling.com
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The best marketers, like the best teachers, know how much information is enough and what to leave unsaid.
What Could You Leave Unsaid?
What Could You Leave Unsaid?
thestoryoftelling.com
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Do you have a plan for being believed and understood?
A Matter Of Marketing
A Matter Of Marketing
thestoryoftelling.com
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Hedging your bets feels safer than putting a stake in the ground. But it’s rarely a good branding strategy.
The Art Of Differentiation
The Art Of Differentiation
thestoryoftelling.com
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Reach does not always result in resonance. Resonance is what you’re aiming for. You don’t need everyone. You just need the right people.
Reach Is Overrated
Reach Is Overrated
thestoryoftelling.com
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