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Bernadette Jiwa
910 followers -
Brand Storytelling and Marketing.
Brand Storytelling and Marketing.

910 followers
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Successful strategies might be dreamt up in corner offices, but they are implemented in ordinary moments from cubicles, counters and checkouts.
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You’re more likely to succeed by confronting the hard questions before you begin.
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Thoughtful, human acts carried out without applause are worth more than grand gestures made under bright lights.
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If a brand is a promise, then the expectations people have of the brand are created by the promises we make. Meeting expectations is about the alignment of words and deeds.
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It’s not just what you do that counts, but the way you choose to do it.
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You stand out by understanding what makes you unique—not what gets you noticed.
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Focusing on the people who don’t feel they have a voice is the most important work we can do. Who are you taking for granted and how can you make them happier?
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We’re often surprised by what we learn when we express a genuine interest in people. No work was ever worsened because it was carried out with empathy.

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When you think you’ve hit a wall on your journey, it may not be time to take an alternative path. Maybe you just need to find a different way to navigate it?
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