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Bernadette Jiwa
907 followers -
Brand Storytelling and Marketing.
Brand Storytelling and Marketing.

907 followers
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Bernadette's posts

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Even us marketers sometimes find marketing slightly distasteful because we know we’re not always doing things that are in the customer’s best interests—things we’re not proud to have done.



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The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the best self-promotion money can’t buy.

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When it comes to marketing our products and services there are a couple of storylines we fall back on. We either invite prospective customers to look at our impressive features and benefits or urge them to notice how much better our product is than anything else that exists in the category. 

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We mistakenly expend most of our effort attempting to get people to take notice, polishing the stones, thinking that our work is done.

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We don’t have to be bound by industry standards and cookie cutter marketing formulas.
We get to choose how we tell our story.

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It doesn’t matter how good your product or service is if you don’t understand the worldview of the person who will buy it.

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The best opportunity might be the one we have our backs to at this very moment.

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Your marketing starts with your intention to create products and services that make a difference to the people you serve.

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The best way to make an idea resonate is not to start with all the things you need to get off your chest, but instead to think about who’s listening and what they need to hear.
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