- WPP GroupDirector, Search Operations, present
- Internat Seehorst1994 - 1997
The Nativity Play - defining marketing's newest buzz words
No new year in marketing would be complete without an update to the buzzword hall of fame. Assuming that big data is so 2013, among this yea
Gmail Display Images Permission is Gone – Good or Bad? | Catalyst
Gmail's changes how it displays images causing positive and negative effects for marketers and users. Read to learn more about this update a
Analytics: A Beginner's Guide To Data Visualization
Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboar
Mission ImposSERPble 2: User Intent & Click Through Rates
Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our
The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space th
How To Design Analytics Dashboards From Google Webmaster Tools Data
SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or repl
Digital Hospitality, AKA Predictive Personalization
Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from stro
The Future Of SEO Reporting: A Call To The Industry
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them,
Interview with Benjamin Spiegel, Director of Search Operations at Cataly...
Benjamin Spiegel is the Director of Search Operations at Catalyst Online/GroupM where he oversees teams of SEO managers and directors.
Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Dat...
Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy c
Page Speed Matters! Why You Need to Improve Yours Today
Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to ar