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Benjamin Mangold
Works at Loves Data
Lives in Sydney
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Benjamin Mangold

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Google is officially moving to green labels for ads in search results

What does this mean? Well, since Google is all about testing and improvement, this change might see a lift in clicks on ads (or at the very least a more streamlined design for search results).

The change is rolling out globally for all advertisers using +AdWords and +Search Engine Land have a quick rundown at http://searchengineland.com/official-google-green-ad-label-global-251958

#AdWords #Google #Search
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Rohit Raval 
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Benjamin Mangold

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Lots of new, exciting features on the way for +AdWords and +Google Analytics. Here are my top highlights from the Google Performance Summit:

1. Ads that are automatically optimized for the Google Display Network once you provide, headline, description, image and URL.
2. 'Data Assistant' in Google Analytics 360 that allows you to use conversational speech to retrieve data.
3. Free version of Data Studio 360 will allow you to create up to five reports.
4. Demographic bidding and similar audiences for search ads.
5. Flexibility to set bid adjustments for mobile, desktop and tablet.
6. Promoted pins within Google Maps and navigation.

If you're keen to hear more you can watch the full Google Performance Summit recording (~1 hour) at https://www.youtube.com/watch?v=JW1LS94wLJw
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There isn't likely to be a formula that can be followed by everyone, it depends on the individual account and its website device compatibility, design, budget, etc. In general, it would be sensible to work out the difference in performance between devices, based on the campaign/ad group. Assuming CTR is where it should be across all ad types in the search network, and you are using the same landing page design dynamically across devices... you could then isolate the conversion rates based on device type and adjust the device bid based on that.

If you are getting 20% more conversions on mobile devices within a certain campaign/ad group we could set the bid adjustment to increase in increments and test that way. Bidding too high can actually have a negative effect of course, you don't just want to drive up your costs and restrict your budget in other areas of your account. So I'd try 5%, 10%, 15% over periods of say 7 - 14 days dependant on the click/conversion data we have to work with. After a few months you should find a sweet spot for your CPA. Then, I'd say sit in that sweet spot and monitor your CPA regularly.

However, the best way to use device bid adjustment first off as we already can, is based on location. So, the highest adjustments are likely to be on mobile bids within a few miles radius of your store location. Tablets, probably again location based and also time based as a lot of people use tablets in the evening and at night when relaxing on the sofa or in bed.

Long story short, it will as always come down to a campaign by campaign analysis of data, with all variable factors taken into consideration.

Every business has a different audience to cater for, with its own pattern of cross device use to consider.

... Plus we haven't even touched on campaign structure :D haha. You will have the option to try separating campaigns out to test specific ads for Dektop, Mobile AND Tablet.

It's a very interesting issue indeed!

(I'm writing a post on this at the moment haha)
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Benjamin Mangold

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It's privacy week and I've written a post covering simple ways you can help protect people's privacy when using +Google Analytics. (There's also a handy checklist you can download at the end of the post.)

Read the post at http://www.lovesdata.com/blog/2016/what-you-need-to-know-about-google-analytics-and-privacy/

#GoogleAnalytics #Privacy
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Here's a handy new feature... take questions when you're running a live presentation using Google Slides. (What a neat idea!)

To use the feature, just click the little arrow to the right of 'Present' and select the 'Presenter View' option!

Details at http://googleforwork.blogspot.com.au/2016/05/talk-with-your-audience-not-at-them-with-Slides-Q-A.html
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Do you blog? Here is what you need to know about Google AMP from +Social Media Examiner.

Basically Google AMP is about delivering content, quickly to people – it strips things like CSS and JavaScript from your articles and posts so that people have a super fast experience as they browse.

What are the downsides? Well, +Leslie Samuel explains that you loose your navigation and you can't include opt-in forms within the content.

Read the full post or listen to the podcast at http://www.socialmediaexaminer.com/google-amp-what-bloggers-need-to-know-with-leslie-samuel/

#blogging #content
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nice line
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http://lovesdata.co/ynZ4n – 7 tips for measuring the performance of your content using +Google Analytics 

My top picks: #7 using content groupings inside Google Analytics to perform top-down analysis. And #6 using site search for insights into what your audience is already looking for on your site.

  #googleanalytics #contentmarketing  
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,z. ;r::x ,rcc
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Benjamin Mangold

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Top 14 marketing apps to make life easier

Grab them below or read the full rundown at
http://www.lovesdata.com/blog/2016/14-amazing-marketing-apps/ What's your favorite?

For research:

• Feedly https://feedly.com/i/welcome
• BuzzSumo http://buzzsumo.com/

For planning:

• Evernote https://evernote.com/
• Hootsuite https://hootsuite.com/
• Later https://later.com/

For collaboration:

• Basecamp https://basecamp.com/
• Google Drive https://www.google.com/drive/
• Google Hangouts

For design:

• Over http://madewithover.com/
• Canva for iPad https://about.canva.com/ipad/
• Afterlight http://afterlight.us/

For reporting:

• Analytiks http://www.analytiksapp.com/
• Google Analytics App https://support.google.com/analytics/answer/3157422?hl=en&ref_topic=3157473
• gAnalytics (Android only) https://play.google.com/store/apps/details?id=com.e6bapps.ganalytics

#marketing #apps
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Come along to our free webinar on 7 ways to improve your analytics implementation using Google Tag Manager. I'll be showing you how to get started using Tag Manager and how to streamline your Google Analytics implementation.

Register at http://lovesdata.co/gtmwebinar

I hope you can join me!

#GoogleTagManager #GoogleAnalytics
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Great question +Assad Jawaid, yes, everybody who registers will get access to a recording of the webinar.
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Yay! You may have noticed there is now a better integration of Google Search Console data inside Google Analytics!

This allows you to understand how people engage on your website after they've clicks through from the organic search results. You can use this to understand which of your landing pages lead to higher conversions, greater value and more engagement.

The new report is still rolling out to accounts, so keep an eye out under 'Acquisition' for the new Search Console report.

Read Google's announcement at http://analytics.blogspot.com.au/2016/05/deeper-integration-of-search-console-in.html
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May the Forth be with you! Here's a great little video +Loves Data created in our office.

#starwars #maythefourthbewithyou
 
To celebrate Star Wars day, we welcomed a new member to our team; BB-8! Check out his office adventures on our Youtube channel.
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I wonder if this translates to Google+ posts?!? New research from Twitter shows that including urgency, keeping things short and skipping the hashtags leads to higher levels of engagement.

https://blog.twitter.com/2016/how-to-make-your-dr-tweet-copy-more-effective
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I hate hashtagging. And I don't do it a lot. What's the point? If I say in my caption a key word and someone searches that word in Google+ the post will show up without a hashtag. 
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Benjamin Mangold

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If you haven't already, then you must check out the new, improved +Google Analytics mobile app. Analysis on the go anybody?

Check out what's new at http://analytics.blogspot.com.au/2016/04/redesigned-google-analytics-mobile-app.html

Grab it now on Android: https://goo.gl/WBmRW
And iOS: https://goo.gl/xga5EP
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Benjamin's Collections
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Have them in circles
6,392 people
Daniel Mullins's profile photo
Jonas Terneborg's profile photo
Angélica Barreto's profile photo
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Work
Occupation
CEO and Co-Founder of Loves Data
Employment
  • Loves Data
    CEO, 2015 - present
  • Loves Data
    Director of Digital & Analytics, 2011 - 2015
  • Loves Data
    Analytics Director, 2006 - 2011
  • Loves Data
    Web Developer, 2002 - 2005
  • University of Technology Sydney
    Casual Academic, 2007 - 2009
Contact Information
Work
Phone
(02) 9922 8111
Email
Story
Tagline
Speaker, Author, Blogger, Fitness-Lover
Introduction
I co-founded Loves Data, a digital analytics and online advertising agency based in Sydney, Australia and I love sharing my knowledge through speaking, training and consulting.

I wrote Learning Google AdWords and Google Analytics – Avinash Kaushik, Google's Digital Marketing Evangelist, says "most books on analytics tend to just focus on the tactical or which buttons to press in which reports. Benjamin's does not. It balances for the critical strategic elements that need to be present in any digital discussion... and the tactical elements that you'll find useful every day..."

I help people and organizations implement online marketing campaigns and digital analytics to optimize their efforts based on data. I believe in simplicity over complexity.

I look forward to connecting with you on Google+ and encourage you to add your thoughts in the comments of my posts!
Bragging rights
Independent expert engaged by Google to train their clients in Google AdWords and Google Analytics
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Currently
Sydney
Warm and friendly atmosphere combined with fresh and simple food. Great to stop after driving from Parkes. Would stop in again for a sandwich or soup of heading through.
Public - 2 weeks ago
reviewed 2 weeks ago
Public - 2 months ago
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Public - 9 months ago
reviewed 9 months ago
180 reviews
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Walking past and couldn't help but go into Swensen's. It was a magical moment as the sun was setting, enjoying cookies and cream. Perfect.
Public - 2 months ago
reviewed 2 months ago
Four stars if it was later and there were more people. Super helpful and friendly staff. Thanks!
Public - 9 months ago
reviewed 9 months ago
Pizza in the alley: Surprisingly pleasant spot to sit and enjoy pizza. BYO a cold beverage and find a little stool to perch. Very friendly staff. I enjoyed the mushroom pizza the most!
Public - a year ago
reviewed a year ago