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Benjamin Mangold
Works at Loves Data
Lives in Sydney
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Benjamin Mangold

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What do you think of the idea of a long format text ad for the Display Network? Additional description lines for ads with a high Ad Rank might lead to a higher CTR.

It might have already been tested, but thought it was a good idea for +Google Ads!
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Enrique Salazar Ramirez's profile photoMichael Quinn's profile photoGoogle Ads's profile photo
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Maybe. Though I think the restrictions sometimes make for better Ads. Someone tried a twitter service with 250-300 characters and it was terrible.
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Feels rewarding to get people through the Google Partner exams!

#GoodLuckPartnerAcademyStudents
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What's your favorite Google April Fools joke? Mine is still the one on Autocomplete...
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How to upload custom campaign cost data to analyze marketing campaign performance inside +Google Analytics is the topic of my latest guest post on +Daniel Waisberg's +Online Behavior!

http://online-behavior.com/analytics/cost-data-upload
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Benjamin Mangold

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Gigantic +Google Australia search in Sydney!

It's an artwork in the +Biennale of Sydney on +Cockatoo Island
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Are you reporting on Personal Success Metrics? Last year +Adam Singer wrote a great post covering the topic, see how you can use +Google Analytics to create your Personal Success Dashboard… http://www.lovesdata.com/blog/2014/personal-success-metrics/

And checkout Adam's post at http://thefuturebuzz.com/2013/01/07/personal-agency-dashboard/
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Terminology tweaks appear in Google Analytics… Visits becomes Sessions and Unique Visitors becomes Users.

It's also time to prepare for redefined metrics in the world of Universal Analytics. Time for User Conversion Rate?
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Thanks for the reply Benjamin. This is based on assigning a unique identifier isn't it? i.e. you need a user to log into your site each session.  Or is there another way? 
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Universal Analytics is out of beta, but personally I'm more excited about IP override and device paths. Very cool!

IP override means you can make better use of the measurement protocol for understanding user location. Device paths is like the Multi-Channel Funnels report, but allows you to understand how your users move between their different devices as they engage with you.
 
Universal Analytics: Out of beta, into primetime

Universal Analytics is the re-imagining of Google Analytics for today's multi-screen, multi-device world. Our big announcement today: Universal Analytics is out of beta, with the same robust set of features you're used to in classic Analytics. Learn more about the changes: http://goo.gl/TZFs2W

Below, an example of the new cross-device reports, enabled by the new User ID feature, that lets you see the full customer journey.
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Benjamin Mangold

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Taking Google's Advertising Fundamentals exam for the first time (or the first time in a while)? I've put together a quick post covering my top 10 tips for passing the exam...

http://www.lovesdata.com/blog/2014/adwords-fundamentals-exam/

(Incase you are not aware of the exam, it counts towards being AdWords certified and also to helping your company become certified as part of the +Google Partners program.)
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It was easy, just pay attention to the instructor and found the answers in the text version. :)
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Benjamin Mangold

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Microsoft just asked me to create a less secure password. Seriously?
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Benjamin Mangold's profile photoWarren Morgan's profile photoSylvain Aimoz's profile photoAndrew Rulnick's profile photo
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What do you expect from that guys? LOL :D
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People
Have them in circles
844 people
Work
Occupation
Director of Digital & Analytics
Employment
  • Loves Data
    Director of Digital & Analytics, 2011 - present
  • Loves Data
    Analytics Director, 2006 - 2011
  • Loves Data
    Web Developer, 2002 - 2005
  • University of Technology Sydney
    Casual Academic, 2007 - 2009
Contact Information
Work
Phone
(02) 9960 6577
Email
Story
Tagline
Director at Loves Data, Google Analytics and AdWords Expert, Speaker, Blogger, Fitness-Lover
Introduction
I help people and organizations implement online marketing campaigns and digital analytics to optimize their efforts based on data.

I believe in simplicity over complexity.

I work for Loves Data, a Google Certified Partner in Sydney, Australia and I share my knowledge as a Google Certified Trainer for Google AdWords and Google Analytics.

In my role as Search & Analytics Director I oversee online marketing, web analytics and optimisation projects for leading brands, government departments and non profits.
Bragging rights
Independent expert engaged by Google to train their clients in Google AdWords and Google Analytics
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney
Previously
Vancouver - Edmonton
One of our favourite Hunter Valley wineries. Organic wines, amazingly friendly staff, awesome! We love Tamburlaine!
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reviewed a month ago
Expensive, but awesome. I love the bath balls. Great way to relax after a hard week at work!
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reviewed a month ago
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Truly amazing regional gallery! Absolutely fantastic oasis. I can't recommend highly enough!
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Great place to stay and will definitely be back again and again. Absolutely love the spa villas! (Avoid the restaurant.)
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reviewed a month ago
Super friendly staff. Freshly made rice paper rolls. Loved it and love the style of the place!
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reviewed a month ago