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Benjamin Mangold
Works at Loves Data
Lives in Sydney
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Benjamin Mangold

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Looks like their cars are a safer bet than their hoverboard! (But how cool!)

#BackToTheFuture   #Hoverboard   #Lexus  
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Benjamin Mangold

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Good? Bad? 360 degree video and video ads

Google +AdWords has just announced that you can now promote 360 degree video using a new ad format on +YouTube.

Personally, I love the idea of this as an interactive ad format, but I wonder how many users will actually understand how it works and if they will actually use it at all – what do you think?

You can see an example ad at https://www.youtube.com/watch?v=bBZhuqPRx9c

360 ads are compatible with +Google Cardboard (Google’s neat little solution for turning your phone into a 3D viewer: https://www.google.com/get/cardboard/

In order to record 360 video you will need a 360 degree camera, like the Ricoh Theta that retails for $299 (US): https://theta360.com/en/

Read Google’s announcement at: http://adwords.blogspot.com.au/2015/07/see-future-of-video-by-looking-behind.html

#YouTube   #Advertising   #AdWords  
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Yes
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How to post like a pro on social media

Here's a quick summary of the tips:

1. Measure your impact
2. Share what works for each network
3. Engage with stories
4. Try something bold
5. Keep it short and sweet
6. Link to your sources in posts
7. Add a photo or an image
8. Optimize your images and photos
9. Use a posting schedule
10. Use the native options for videos and images
11. Check before posting

For the full set of tips head to http://www.lovesdata.com/blog/2015/post-like-a-pro/
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Great new reason to use Location Extensions with your AdWords campaigns... Reviews!
 
*Location extensions can now show ratings from local Google My Business listings *

Last year we made it easier to manage location extensions by automatically linking your Google My Business location information to your AdWords accounts (http://goo.gl/e8Mnby).  Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. People increasingly rely on the opinions and experiences of others to help make decisions like which pizza parlor to visit, where to get your tires rotated or which dentist to make an appointment with. Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.   To showcase your Google My Business reviews in your ads, make sure to have location extensions enabled in your account. Learn more (https://goo.gl/zuUWZt) 
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Nice! And contracts to 5000 Followers :D
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Why bother with AdWords when you've got SEO?

Great question! Here's a quick summary:

1. Control over what your audience reads on Google search results
2. Typically you will see higher conversion rates from AdWords
3. You get to choose the landing page people visit
4. It's quicker and easier to test what works (and what doesn't)

Read more details about why you should run AdWords campaigns to compliment your SEO efforts at http://www.lovesdata.com/blog/2015/why-google-adwords-when-you-have-seo/

Bonus tip via +Rainer Schmid: AdWords is a quick way to have your website indexed by Google.

#AdWords   #SEO   #Why  
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Thanks +Benjamin Mangold 
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3 SEO tools for your organic optimization efforts:

1. +Moz (https://moz.com/) for reporting on optimization efforts and great resources 

2. +Screaming Frog (http://www.screamingfrog.co.uk/seo-spider/) for crawling websites and identifying problems opportunities

3. Google Search Console (a.k.a. +Google Webmasters)  (https://www.google.com/webmasters/tools/) because it's free and it integrates with Google Analytics

Read a rundown on these tools at http://www.lovesdata.com/blog/2015/3-seo-tools-youll-love/

#SEO   #Optimization  
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+Christian Geng, just out of interest are you using Adsense for your own internal promotions and / or placing 3rd party advertising?
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Benjamin Mangold

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Top 10 Google Analytics Dashboards and Reports for ROI

Quickly improve your Google Analytics reporting with these custom dashboards and reports that you can add to your account. +JD Prater’s post on +SEMrush includes the following customizations...

Custom reports:

• Occam’s Razor Awesomeoness https://goo.gl/hCUlfk
• Landing Page Analysis Custom Report https://goo.gl/sI8UxG
• Sessions by Hour of Day https://goo.gl/QbiYzQ
• End to End Paid Search Report https://goo.gl/6fRR4G
• Social Report https://goo.gl/W3GS3U

Custom dashboards:

• AdWords Performance Snapshot Dashboard https://goo.gl/h4p8g4
• Ecommerce Dashboard https://goo.gl/z5Cq2H
• Content Analysis Dashboard https://goo.gl/vuJoXS
• Social Media Dashboard https://goo.gl/vCu4vp
• Audience Snapshot Dashboard https://goo.gl/ISyVg6

Read the full post at http://www.semrush.com/blog/growth-hacking-roi-top-10-google-analytics-reports-dashboards/

#GoogleAnalytics   #Dashboards   #Analytics  
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Thanks for the presentation +Darren Rowse #pbevent. Loved that you remind me of tag manager. I'll give it another go. 
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Do you have any featured snippets in Google search results?

+Eric Enge walks through the process on +Search Engine Land and includes some interesting case study data along the way. Eric highlights the jump in traffic for websites with featured snippets.

Suggested steps for getting a featured snippet:

1. Find a common question people are asking
2. Create a clear, concise answer
3. Add additional value to compliment the answer
4. Make your answer easy to find on your website

Read Eric’s full post at http://searchengineland.com/get-featured-snippets-site-224959

#GoogleTips   #SEO   #Snippets  
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Let me capture a screen. :)
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Benjamin Mangold

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Attention to detail: Facebook tweaks their icons

Caitlin Winner, a designer at Facebook says "I try to question all icons, especially those that feel the most familiar."

Read Caitlin's post about icons at https://medium.com/@caitlinwinner/how-we-changed-the-facebook-friends-icon-dc8526ea9ea8 

Via +The Next Web and image via Caitlin's Medium post.
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Facebook
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Benjamin Mangold

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Making social media easier with expert hacks:

• Use IFTTT to automate content sharing: https://ifttt.com/
Grammarly to check spelling and grammar: https://www.grammarly.com/
Boomerang to schedule followup messages: http://www.boomeranggmail.com/
Tweetfull to get high quality Twitter traffic: http://tweetfull.com/
ScheduGram to schedule Instagram posts: http://schedugr.am/

Get more details in +The Next Web's article by +Matthew Capala at http://thenextweb.com/socialmedia/2015/06/25/14-social-media-hacks-from-the-experts/

#SocialTips   #SocialMedia  
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Breaking records! Last week I contributed ~0.3% to the +Guinness World Records for largest spin class. It was an amazing morning in Sydney!

Thanks +Medibank for the  #genbetter   #spinclass . I burnt 456 calories, heart rate peaking at 176 BPM and an overall average of 115 BPM.
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Benjamin Mangold

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Tools to manage your social media

My top 4 picks for tools to help make social media management easier:

1. Buffer to schedule posts across networks and report on success: https://buffer.com/

2. Mention to monitor people talking about you (or your brand): https://en.mention.com/

3. Zapier and IFTTT to automate elements of your social media management: https://zapier.com/ and https://ifttt.com/

4. Canva for creating graphics and images to go with your posts: https://www.canva.com/

#Streamline   #SocialMedia  with +Buffer, +Mention, +Zapier, +IFTTT and +Canva 
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Great stuff, thank you +Benjamin Mangold​
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Benjamin's Collections
People
Have them in circles
5,232 people
Commercial Main N State LLC's profile photo
Missy Jay's profile photo
Raphael Brügger (RAPHINIERT)'s profile photo
Anup Batra's profile photo
Navpreet Singh's profile photo
Vikrant Singh's profile photo
Cursive Content Marketing's profile photo
Dimitrina Lyutskanova's profile photo
Pascual López's profile photo
Work
Occupation
Director of Digital & Analytics
Employment
  • Loves Data
    Director of Digital & Analytics, 2011 - present
  • Loves Data
    Analytics Director, 2006 - 2011
  • Loves Data
    Web Developer, 2002 - 2005
  • University of Technology Sydney
    Casual Academic, 2007 - 2009
Contact Information
Work
Phone
(02) 9960 6577
Email
Story
Tagline
Speaker, Blogger, Fitness-Lover
Introduction
I help people and organizations implement online marketing campaigns and digital analytics to optimize their efforts based on data. I believe in simplicity over complexity.

I work for Loves Data, a Google Certified Partner in Sydney, Australia and I share my knowledge as a Google Certified Trainer for Google AdWords and Google Analytics.

In my role as Director of Digital and Analytics I oversee online marketing, digital analytics and optimisation projects for leading brands, government departments and non profits.

I look forward to connecting with you on Google+ and encourage you to add your thoughts in the comments of my posts!
Bragging rights
Independent expert engaged by Google to train their clients in Google AdWords and Google Analytics
Places
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Currently
Sydney
Previously
Vancouver - Edmonton
Pizza in the alley: Surprisingly pleasant spot to sit and enjoy pizza. BYO a cold beverage and find a little stool to perch. Very friendly staff. I enjoyed the mushroom pizza the most!
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