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Benjamin Mangold
Works at Loves Data
Lives in Sydney
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Benjamin Mangold

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Top 9 AdWords Mistakes You Really Need To Avoid

Here's a quick summary:

#1: Not using keyword match types
#2: Being too shy with negative keywords
#3: Skipping the use of branded keywords
#4: Only having one ad variation per ad group
#5: Not considering the relationship
#6: Incorrect geographic targeting
#7: Poor landing page experience
#8: Not using the Search Terms report
#9: Missing conversions

Learn about them all (and how to fix them) at http://www.lovesdata.com/blog/adwords-mistakes

#AdWords #CPC #PPC
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Respect. !
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Benjamin Mangold

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Automagically Track your website forms using Google Analytics – It's fast, painless and awesome! http://www.lovesdata.com/blog/tracking-forms-magically
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My pleasure +Christopher Guillou!
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Get the inside scoop on your website's user experience: with the User Explorer report inside +Google Analytics: http://www.lovesdata.com/blog/google-analytics-user-explorer-report (it's awesome!)
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Thanks +Leon Theodore!
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New: If you're running Google AdWords campaigns then it's time to get busy (really busy) as Google is rolling out the expanded ad format right now.

What's changed – headlines are now a maximum of 30 characters and your description is now 80 characters.

Read Google's announcement at: https://adwords.googleblog.com/2016/07/three-ad-innovations-for-mobile-first-world.html
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Hey need your help 
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Benjamin Mangold

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Get valuable insights using the Site Search reports available inside +Google Analytics: http://www.lovesdata.com/blog/site-search-reports

Think about the value these reports provide – people are actually telling you what they want, they're taking the time to type exactly what they're hoping to find in your site.
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Google has released a great guide for improving the way you engage with your audience online. It has some great tips for your content marketing strategy.

Here is the direct link to Google's PDF: http://services.google.com/fh/files/misc/adsenseaudienceengagement.pdf

"Having a clear plan-of-action for your various user segments will yield valuable insights, delight users, and increase engagement with your brand."

#content #strategy
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I'm PUMPED for our upcoming Analytics Conference in Sydney and Melbourne next month. I can't wait to share knowledge and meet poeple with +Krista Seiden from the +Google Analytics team and all the other amazing speakers!
 
Registration is now open for Australia’s fifth annual Google Analytics User Conference! It’s the ideal time to learn new techniques, network with fellow measurement experts and be exposed to the latest trends. Meet the speakers, view the program and book your tickets at www.lovesdata.com/conference2016
Learn the latest trends, theories, techniques at the Analytics Conference 2016 in Sydney and Melbourne.
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:) Thanks +Benjamin Mangold​
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Are you ready to get your Google Analytics Individual Qualification (GAIQ)? Already taken the exam, but need to refresh? My latest post is here to help! Find out what you need to study and even test your skills with some practice questions... http://www.lovesdata.com/blog/google-analytics-certification
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Join me as I share best practice techniques for tracking your social media efforts using Google Analytics: http://lovesdata.co/tracksocial

In this free session you'll learn about:

• Measuring and reporting results
• Avoiding common tagging errors
• Using native social media analytics
• Best practice for dashboards

I hope you can join me! (If you can't make the scheduled time, then register to watch a recording after we wrap up the live session.)
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Thanks +Benjamin Mangold!
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Top 5 reasons to use a +Google Analytics demo account: http://www.lovesdata.com/blog/google-analytics-demo-account

Here's a quick summary:

1. Sharing techniques for using reports and interpreting data
2. Playing with a new feature you want to implement
3. Testing ideas for new dashboards and reports
4. Troubleshooting problems with data
5. Testing a custom configuration
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right opinion.
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Join me for a free session on creating custom dashboards using your Google Analytics data. Register now: lovesdata.co/gadashboards (if you can't make the time you'll automatically receive a link to watch the recording)
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Hi +Nondas Paschos, unfortunately the webinar has been archived. We do this to ensure people joining our webinars get the latest information. Check out my post on dashboards (http://www.lovesdata.com/blog/google-analytics-dashboard-techniques). You might also be interested in my next webinar on tracking social (http://www.lovesdata.com/free-events/). And I'm always open to suggestions for which topics to cover in my webinars.
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New dashboard offers all the metrics from selected search and web analytical tools - Marketing Land
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Benjamin's Collections
Story
Tagline
Speaker, Author, Blogger, Fitness-Lover
Introduction
I co-founded Loves Data, a digital analytics and online advertising agency based in Sydney, Australia and I love sharing my knowledge through speaking, training and consulting.

I wrote Learning Google AdWords and Google Analytics – Avinash Kaushik, Google's Digital Marketing Evangelist, says "most books on analytics tend to just focus on the tactical or which buttons to press in which reports. Benjamin's does not. It balances for the critical strategic elements that need to be present in any digital discussion... and the tactical elements that you'll find useful every day..."

I help people and organizations implement online marketing campaigns and digital analytics to optimize their efforts based on data. I believe in simplicity over complexity.

I look forward to connecting with you on Google+ and encourage you to add your thoughts in the comments of my posts!
Bragging rights
Independent expert engaged by Google to train their clients in Google AdWords and Google Analytics
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney
Work
Occupation
CEO and Co-Founder of Loves Data
Employment
  • Loves Data
    CEO, 2015 - present
  • Loves Data
    Director of Digital & Analytics, 2011 - 2015
  • Loves Data
    Analytics Director, 2006 - 2011
  • Loves Data
    Web Developer, 2002 - 2005
  • University of Technology Sydney
    Casual Academic, 2007 - 2009
Contact Information
Work
Phone
(02) 9922 8111
Email
Warm and friendly atmosphere combined with fresh and simple food. Great to stop after driving from Parkes. Would stop in again for a sandwich or soup of heading through.
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Walking past and couldn't help but go into Swensen's. It was a magical moment as the sun was setting, enjoying cookies and cream. Perfect.
Public - 6 months ago
reviewed 6 months ago
Four stars if it was later and there were more people. Super helpful and friendly staff. Thanks!
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reviewed a year ago
Pizza in the alley: Surprisingly pleasant spot to sit and enjoy pizza. BYO a cold beverage and find a little stool to perch. Very friendly staff. I enjoyed the mushroom pizza the most!
Public - a year ago
reviewed a year ago