Shared publicly  - relaunches as a social bookmarking site. Interesting... but content curation is a crowded space:
Bitly wants to be more than a souped-up link shortener, and today it is relaunching its site as a social bookmarking aggregator.
Sherrod DeGrippo's profile photoColin Walker's profile photoTanya McTavish's profile photoNando Ruggiero's profile photo
Makes sense to give all those people already using the service some extra functionality so they produce extra data which can then mine.

I suggested a while back that Google could have done the same with ands +1s combining them into a social bookmarking service to sit alongside Plus. 
What else are they going to do? No one really needs shortened URLs anymore. The value is in the analytics, not the brevity of the link. already has the analytics engine, this will give them more to analyse. 
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