Nice article +Ben Parr
. Although I'm not the biggest Facebook fan, this sure has potential and I think it will show its use. I also do think that it puts Facebook in a position to better monetize their platform.
Ofcourse I still like Google+ over Facebook, because to me it has a more compelling experience overall, not just the "social network" part, but also because of the way it's interwoven in other Google products.
What I want to say really, is that this one of Facebooks more innovative moves of the last few years (funny that it took two ex-Googlers to do it ;-)) and innovation is good (in general). It keeps the competition sharp which is good for us, the users/consumers.