Ben Parr is an award-winning journalist, author, entrepreneur,
investor and expert on attention. Through his unique experience as a leading
technology writer, venture capitalist and prolific public speaker, Parr has
coached dozens of young startups and Fortune 500 corporations on how to get
attention for their products. He was named one of the top ten tech
journalists in the world by Say Media and named to the 2012 Forbes
30 Under 30.
Parr is Co-Founder and Managing Partner of DominateFund, a
venture capital firm that invests in and accelerates the growth of early-stage
technology, software and product startups through its expertise in strategic celebrity partnerships, press,
marketing, customer and user acquisition and viral products.
Parr is the author of Captivology: The Secret Science of
Capturing People's Attention, due in 2014 from HarperOne/HarperCollins. His
book dives into the science of attention, why we pay attention to certain
people, products, companies and ideas, and how to capture and retain somebody's
attention. He has interviewed dozens of “Masters of Attention” for his book,
including Facebook’s Sheryl Sandberg, acclaimed director Steven Soderbergh, Entourage’s
Adrian Grenier, Nintendo’s Shigeru Miyamoto and the Mythbusters, along with
leading researchers such as Dr. Michael Posner and Dr. Adam Gazzaley.
Previously, Parr was the Co-Editor and Editor-at-Large of
Mashable, where he wrote more than 2,400 articles on social media and
technology, managed Mashable’s editorial team, and interviewed everyone from
Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator
for CNET. Parr’s work has been featured in a variety of media, including
CNBC, CNN, Fox News, The Wall Street Journal, NPR and The New York Times.
Parr is a
graduate of Northwestern University, majoring in Science in Human Culture and
Political Science, and minoring in Business Institutions. He is based in San
Francisco, in the heart of Silicon Valley.