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Ben Lloyd
Works at Tech Write
Lives in Maldon, Essex
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Ben Lloyd

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Some of the tributes I'm reading to +Vic Gundotra  this evening make it sound like the poor guy died, not that he is simply taking his career in a different direction.

Perhaps we could all try and be a little happier for him?

And Then

Last month, my wife's uncle died in a tragic accident in LA when the bicycle he was using to get lunch was hit by a truck. At the memorial service his daughter relayed a very touching story. 

She said her dad (who was her best friend) called every day to talk. But instead of opening the call with the customary "How are you" or "What's going on", her dad always opened the conversation with "And then?" Her father viewed each conversation as a continuation of the last, and what pained her the most was that there were to be no more "and thens". I cried. 

Since then I've thought a lot about how similar this is to our life's endeavors. We pour our heart and soul into our work and it becomes something we love and cherish. But even the challenges we work on today will one day become "and thens" as we move on to the next. 

Today I'm announcing my departure from Google after almost 8 years.

I have been incredibly fortunate to work with the amazing people of Google. I don't believe there is a more talented and passionate collection of people anywhere else. And I'm overwhelmed when I think about the leadership of +Larry Page and what he empowered me to do while at Google. From starting Google I/O, to being responsible for all mobile applications, to creating Google+, none of this would have happened without Larry's encouragement and support.

I'm also forever in debt to the Google+ team. This is a group of people who built social at Google against the skepticism of so many. The growth of active users is staggering, and speaks to the work of this team. But it doesn't tell you what kind of people they are. They are invincible dreamers. I love them. And I will miss them dearly.

Finally, thank you to all those who I've met on Google+. The community here has been so supportive that I don't even know how to say thank you. You all make Google+. Without you, this social network wouldn't exist. Your support for Google+, and for me personally is something I will never forget. 

But, now is the time for a new journey. A continuation. An "and then". I am excited about what's next. But this isn't the day to talk about that. This is a day to celebrate the past 8 years. To cry. And smile. And to look forward to the journey yet to come.

And then....
+Vic Gundotra 

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Doesn't seem sad at all for him, though it is sad to see him go. Hope he remains heavily active here
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Well this could be bad news for #myignorantcolleague  who is both an inveterate firmware installer and lover of ProLiant servers. So glad I won't be there to pick up the pieces...

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Ben Lloyd

Search/Analytics  - 
It turns out that only the English-speaking world is of any value in this digital marketplace. Or so Google seems to think by completely ignoring the mess they have made of their regional search engines.

Institutional racism perhaps?
Google's focus on its .com international search engine is causing regional versions of the search engine to suffer from major issues in many query spaces.
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For all the Bard-loving fans among my followers, please see the attached article on what has happened to the places in Ye Olde Merrie England he wrote about. It ain't pretty.

But then this ain't Merrie Olde England no more. 

#shakespeare   #shakespeare450  
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Ye olde concrete cows dost a merry sight make.
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So if the initiative wasn't bad enough, it turns out the +HMRC is planning to sell 'anonymised' data belonging to UK taxpayers where companies can demonstrate 'a public benefit'.

Worse still, HMRC has already been sharing information with three credit scoring agencies - they just forgot to tell the British public.

Although the Government plans to adjust UK law to allow this data sale, I'm fairly sure this goes against the spirit of the Data Protection Act.

h/t +Ann Wuyts 

• Firms could buy 'anonymised' financial details • Plan 'borderline insane' according to senior Tory MP
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Have him in circles
10,386 people
Am I the only person in the world who is happy with a 4" screen and doesn't want some ridiculous slab for my next handset? When I want to use a larger screen, I switch to my iPad - that's what it's for.

Why would I want to look like a Galaxy Note-toting knob?
The new and bigger iPhones reportedly will also use sapphire as the material for their screens and come with more pixels per inch than the current model.
Patrick Jordan's profile photoBob Jewels's profile photoJason Edwards's profile photo
Bigger is better.  That's what I have been told all my life.

Oh, wait.....
I will have to see both of these to decide but I think I'd like the 4.7 inch.
........said no woman ever.
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Ben Lloyd

Discussion  - 
Apple has just released its fiscal Q2 2014 earnings, reporting $45.6 billion in revenue, $10.2 billion in net profit representing $11.62 per share. Compared..
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+Dootrix published this just in time for #wearablewednesday !

Wearable devices in the workplace? Only if businesses can find a genuine, context-aware reason for their use.

As things stand, the onus is on app developers to find a way of displaying genuinely useful context-aware information to the user, or on manufacturers to find a wearable device that actually offers something genuinely useful. At the moment there is little evidence that either party is achieving these goals, regardless of what the Glass fans claim.

#googleglass   #androidwear    
What is the impact of wearables in the workplace and when should we start to take notice? -
Wearables providing and collecting context-aware data to employees has the potential to massively increase efficiency and productivity gains.
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Ben Lloyd

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Sometimes people ask what I write for my clients. Have a look at my portfolio to see some of the best examples.

If you want to see some previous examples I have completed for #copywriting   clients, check out my profile below. Just bear in mind that this is only a very small sample!
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Ben Lloyd

Search/Analytics  - 
Google is forced to admit they really don't care who buys AdWords, or foe what reason - they just want the money.

Google's ads have been pretty evil all along ... Folks have been complaining for the better part of a decade about bad ads. And now, finally, a court is telling Google that they definitely need to do more about this. Google will try to say that this decision is an outlier, it's an Australia specific decision; frankly, that it's a mistake.
Google has been found guilty of misleading or deceptive conduct by an Australian court over the way its search advertisements directed traffic to sponsored links.
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Have him in circles
10,386 people
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    Managing Director, present
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Tech Write UK - Copy written right

I am a happily married father to many, and technology freelance copywriter trading under the name of Tech Write. I have 16 years technical experience behind me having worked in support, development, training and management across both public and private sectors.

My role as a writer for Tech Write sees me writing blogs and articles for some of the largest companies in the world and covering topics as diverse as cloud computing, CRM, personal finance, recruitment and hair loss! I also ghostwrite for some of the UK's most successful digital agencies and their clients. I am a specialist technology/technical copywriter but I can (and often do) write about anything.

I am a moderator for the UK Marketing professionals group - drop in and say hello when you get a chance.

Find out more at

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And don't forget to circle my Tech Write UK page for copywriting specific content.
Bragging rights
I'm often mistaken for Johnny Depp in public. I'm also a member of the landed gentry.
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Maldon, Essex
Toowoomba - Thames Ditton