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Ben Lloyd
Works at Tech Write
Lives in Maldon, Essex
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It turns out that only the English-speaking world is of any value in this digital marketplace. Or so Google seems to think by completely ignoring the mess they have made of their regional search engines.

Institutional racism perhaps?
Google's focus on its .com international search engine is causing regional versions of the search engine to suffer from major issues in many query spaces.
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For all the Bard-loving fans among my followers, please see the attached article on what has happened to the places in Ye Olde Merrie England he wrote about. It ain't pretty.

But then this ain't Merrie Olde England no more. 

#shakespeare   #shakespeare450  
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Ye olde concrete cows dost a merry sight make.
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So if the Care.data initiative wasn't bad enough, it turns out the +HMRC is planning to sell 'anonymised' data belonging to UK taxpayers where companies can demonstrate 'a public benefit'.

Worse still, HMRC has already been sharing information with three credit scoring agencies - they just forgot to tell the British public.

Although the Government plans to adjust UK law to allow this data sale, I'm fairly sure this goes against the spirit of the Data Protection Act.

h/t +Ann Wuyts 

#dataprivacy
• Firms could buy 'anonymised' financial details • Plan 'borderline insane' according to senior Tory MP
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Ben Lloyd

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Friday Fight Night - .guru domains

Any "professional" registering themselves a .guru domain is not professional enough to work with your business and should be avoided at all costs. Discuss.

#socialmedia  
 
Gurus are apparently gobbling up .guru domains.
Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email […]
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Google is forced to change its Terms of Service to make what we already knew clearer - yes, they really do scan all of your Gmail. Multiple times apparently.

Leave no stone unturned and all that.
The search company has modified its terms of service to specifically state that ‘automated systems analyse your content’
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Wearable devices in the workplace? Only if businesses can find a genuine, context-aware reason for their use.

#googleglass   #androidwear  
 
What is the impact of wearables in the workplace and when should we start to take notice? - http://buff.ly/1nG3LFq
Wearables providing and collecting context-aware data to employees has the potential to massively increase efficiency and productivity gains.
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Ben Lloyd

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Sometimes people ask what I write for my clients. Have a look at my Clippings.me portfolio to see some of the best examples.

#copywriting  
 
If you want to see some previous examples I have completed for #copywriting   clients, check out my Clippings.me profile below. Just bear in mind that this is only a very small sample!
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Ben Lloyd
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Google is forced to admit they really don't care who buys AdWords, or foe what reason - they just want the money.

Google's ads have been pretty evil all along ... Folks have been complaining for the better part of a decade about bad ads. And now, finally, a court is telling Google that they definitely need to do more about this. Google will try to say that this decision is an outlier, it's an Australia specific decision; frankly, that it's a mistake.
Google has been found guilty of misleading or deceptive conduct by an Australian court over the way its search advertisements directed traffic to sponsored links.
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Not content with funding lobbying government direct, now Google is being accused of using third parties to lobby on their behalf.

Time will tell if George Mason University is the only "impartial" body on the take.
 
From the Do no evil Department...

#google   #kochbrothers  
A new article reveals the notorious university is deep in the pockets of the Internet search giant.
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Ben Lloyd
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Google is building a digital superstate

"To criticise Google is not to criticise the internet. Those who are interested in a flawlessly functioning internet have to criticise Google. For us as a publishing house the internet is not a threat but one of the greatest chances in recent decades."

Or so says Mathias Döpfner, head of Europe's largest newspaper publisher. As he points out, his business (just like everyone else's) is now reliant on Google- "Google doesn't need us. But we need Google," he says.

He described the view, which he attributed to both Schmidt and Facebook's Mark Zuckerberg in response to the NSA revelations, that "if you have nothing to hide, you have nothing to fear", as disconcerting. "It stands for a mental attitude and a view of the world that is common in totalitarian regimes, not in free societies. The head of the Stasi or any other secret service in a dictatorship could have come out with a line like that."
Mathias Döpfner, head of Europe's largest newspaper publisher, says internet search engine is abusing market dominance
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Yes. Yes!  The thinking process at Google parrot that of it's two chief creators, Sergei and Larry.  I think they are the kind of people that would pursue a line of reason and scientific inquisition even if the consequences are dire.
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Copywriter @ Tech-Write.co.uk
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Copywriting, writing, web content writing, and content production
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  • Tech Write
    Managing Director, present
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Tech Write UK - Copy written right
Introduction

I am a happily married father to many, and technology freelance copywriter trading under the name of Tech Write. I have 16 years technical experience behind me having worked in support, development, training and management across both public and private sectors.

My role as a writer for Tech Write sees me writing blogs and articles for some of the largest companies in the world and covering topics as diverse as cloud computing, CRM, personal finance, recruitment and hair loss! I also ghostwrite for some of the UK's most successful digital agencies and their clients. I am a specialist technology/technical copywriter but I can (and often do) write about anything.

I am a moderator for the UK Marketing professionals group - drop in and say hello when you get a chance.

Find out more at www.tech-write.co.uk

Copy written right

And don't forget to circle my Tech Write UK page for copywriting specific content.
Bragging rights
I'm often mistaken for Johnny Depp in public. I'm also a member of the landed gentry.
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Currently
Maldon, Essex
Previously
Toowoomba - Thames Ditton