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Ben Lloyd
Works at Tech Write
Lives in Maldon, Essex
11,694 followers|1,096,385 views
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Ben Lloyd

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Callas explained that the users of these ad-driven services aren't the customer, but are the product -- in that they supply the data that drives the ad business.

"You are not giving up your information, you're basically selling it," he said. "We now know that the main privacy issue is with the ad companies, not with the government," said Callas.

Preach it brother.

#privacy   #advertising   #adblocking  
 
"Ad companies are the biggest privacy problem today, not governments." "[...] their business models aren't going to work when there are no advertisements".

~ Jon Callas, co-founder of encryption software PGP, "Pretty Good Privacy", re-hired by Apple.

-

// Article: Zack Whittaker for ZDNet | link hat-tip via Ello and the ElloPrivacy community: https://ello.co/elloprivacy

// #AdTech #DigitalAdvertising #Privacy #InternetBusinessModel #FutureOfTheInternet
The ad-blocker dispute is "going to be a lot of fun to watch," said Jon Callas.
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Trinh Phan's profile photo
 
Callas explained that the users Nice day +Ben Lloyd
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Ben Lloyd

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Help Name Android N

Obviously the only correct answer to the #NameAndroidN  question is 'Noaty McNoatFace'

#Android  
#NameAndroidN. We're trying to decide what to name the next version of Android. Got any good ideas that start with the letter N? Submit. Sorry, something went wrong while trying to submit your suggestion. Please try again later. Need some inspiration? See how the pros work.
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Paul Gray's profile photo
 
Nutella :-)
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Ben Lloyd

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This study makes uncomfortable reading for haters of ad-blockers. It looks like "digital thieves" might actually be more likely to pay for content than those who surf the web unblocked.

#advertising   #marketing   #digitalmarketing  
With Adblock Plus teaming up with online donation startup Flattr, our data shows that ad-blocker users are actually more likely to be paying for digital content
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Steve Boothe's profile photoBen Lloyd's profile photo
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Unfortunately you are probably in the minority +Steve Boothe. Google (et al) have convinced everyone they never need pay for anything - which means that loads of creators out there are not getting paid either.

Funding everything by ads is a broken business model IMO.
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Ben Lloyd

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Whether you think you're registered or not, it only takes a few seconds to make sure.

#eureferendum  
 
Make sure everyone you know registers
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Grant Ballard-Tremeer's profile photoIan Dixon's profile photoSimon Barton's profile photoBen Lloyd's profile photo
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The move to individual registration is a good move - it will prevent many of the fraudulent registrations that are made every year.
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Ben Lloyd

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Hey freelancers, add your voice and expose this shameful practice for what it is - theft.
 
Are you holding a suitcase full of IOU's?
Chances are a deadbeat client has stiffed you out of hard-earned cash. You’re not alone – and starting today, you can do something about it.
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Ben Lloyd

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Rather than fussing about relatively trivial sums legitimately inherited from deceased parents, shouldn't we be more angry about our elected officials investing our money in offshore schemes designed to make them richer?

#expenses   #panamapapers  
Over £1 million of taxpayers’ money has been diverted to offshore property companies through the MPs’ expenses system. In 2012-13, 13 MPs were paying rent expenses for properties in the…
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Of interest +Daniel Fairclough?
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Ben Lloyd

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Ha. Ha. Ha.

Please, just shoot me now.

+Argos  #appstore  
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Eileen O'Duffy's profile photoSimon Barton's profile photoBen Lloyd's profile photo
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Far, far too hard +Simon Barton. This is cringeworthy.
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Ben Lloyd

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Thou shalt not look upon the organic results, nor shalt thou clickest upon the unpaid links.

#GoogleCommandments  
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holy cow.gle..
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Ben Lloyd

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Let's face it - 'Star Wars Day' is built off a joke so crap even your Dad would be embarrassed to repeat it every year.

But at least he's old enough to have seen it first time round.

#starwars  
#MayThe4th  
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Ben Lloyd's profile photoDave DeBaeremaeker's profile photo
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Marketers are always a problem, especially during the High Holidays like this one.
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Ben Lloyd

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Seeing as both the pro- and anti-EU camps have descended into making imaginary claims about the effect of #Brexit , I give you the EUFear Twitter bot* 

*Perfect for lazy journalists needing shocking headlines, MPs devoid of policy and anyone else needing a laugh at the ridiculousness of a campaign conducted solely on fear - by both camps.
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Ben Lloyd's profile photoPaul Gray's profile photo
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+Ben Lloyd the whole Obama thing left me; Special friend you say and your going to put as the back of the queue, right.

Yes can see the appeal of jumping into TTIP via the EU vote and the prospect of derailing that and it taking years to so it right is something many have not even considered.

This and if we leave, Nigel Farrage is out of a job, think about it, no more MEP gravy for him.

But whole aspect that did worry me was upon European people, here, settled and with that the Vienna accord protects them if we so leave.


Either way I feel it will be close and the aspect that if we leave then Scottish people who want another independence referendum will view the leave vote as a way to obtain that.

So with all the factors, it will be close. Too close for the turnout and that is just going to be sad.

I would like if it is less than 10% clear that it is done again in 5 years time. Would be fair.

Also many kids like Bojo as a politician and with that, I feel the pollsters will once again fail.
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Ben Lloyd

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This would be funny if it wasn't true.

It reminds me of when I worked managing IT in schools, where I would regularly be asked to deploy software or multimedia content across all of the computers using a disc one of the teachers brought from home. When challenged about whether the school held the relevant licenses/permissions to carry out a wholesale install, the conversation invariably went something like this:

Me: "Do you have a license to install this software?"
Teacher: "No."
Me: "I can't do it then. Not only is it illegal to install this stuff without a licence, the school cannot afford the associated fine if we're audited."
Teacher: "No, it's not illegal."
Me: "Uh, yes it is."
Teach: "No, it's not illegal because I don't want it to be."
Me: sob

#myignorantcolleague   #truestory  
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Ben Lloyd

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The +World Economic Forum claims that encryption is bad for the economy. The reality is that encryption is bad for businesses built on trading free services in return for access to as much personal data as they can harvest.

Which is a completely different thing.

+Khürt Williams 

#encryption  
The potential impact of encryption on the data economy should not be overlooked.
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Khürt Williams's profile photoJeffO_SeaDawg's profile photoBen Lloyd's profile photo
5 comments
 
It's ironic that on one hand marketers are being told to be social on Twitter, Facebook etc, while at the same time marketing technology firms are completely undermining that instruction +JeffO_SeaDawg!
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Work
Occupation
Copywriter @ Tech-Write.co.uk
Skills
Copywriting, writing, web content writing, and content production
Employment
  • Tech Write
    Managing Director, present
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Tagline
Tech Write UK - Copy written right
Introduction

I am a happily married father to many, and award-winning technology freelance copywriter trading under the name of Tech Write. I have 16 years technical experience behind me having worked in support, development, training and management across both public and private sectors.

My role as a writer for Tech Write sees me writing blogs and articles for some of the largest companies in the world and covering topics as diverse as cloud computing, CRM, personal finance, recruitment and hair loss! I also ghostwrite for some of the UK's most successful digital agencies and their clients. I am a specialist technology/technical copywriter but I can (and often do) write about anything.

I am a moderator for the UK Marketing professionals group - drop in and say hello when you get a chance.

Find out more at www.tech-write.co.uk

Copy written right

And don't forget to circle my Tech Write UK page for copywriting specific content.
Bragging rights
I'm often mistaken for Johnny Depp in public. I'm also a member of the landed gentry. Oh, and I won a @OneMinuteBrief creative advertising award.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Maldon, Essex
Previously
Toowoomba - Thames Ditton
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