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Ben Lloyd
Works at Tech Write
Lives in Maldon, Essex
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Ben Lloyd

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There's a serious lesson for copywriters in amongst the heaving bosoms...

#copywriting  
 
198 years after her death, Jane Austen still has lessons for you Mr Copywriter
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Ben Lloyd

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EU vs Europe and the power of words in shaping opinion

If you need an example of the power of word choice, and the wider implications of the phrases you use, this article by Brendan O'Neill is perfect - whether you agree with his politics or not.

#brexit   #bremain   #semantics  
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EU vs Europe and the Nice day +Ben Lloyd
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Ben Lloyd

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Callas explained that the users of these ad-driven services aren't the customer, but are the product -- in that they supply the data that drives the ad business.

"You are not giving up your information, you're basically selling it," he said. "We now know that the main privacy issue is with the ad companies, not with the government," said Callas.

Preach it brother.

#privacy   #advertising   #adblocking  
 
"Ad companies are the biggest privacy problem today, not governments." "[...] their business models aren't going to work when there are no advertisements".

~ Jon Callas, co-founder of encryption software PGP, "Pretty Good Privacy", re-hired by Apple.

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// Article: Zack Whittaker for ZDNet | link hat-tip via Ello and the ElloPrivacy community: https://ello.co/elloprivacy

// #AdTech #DigitalAdvertising #Privacy #InternetBusinessModel #FutureOfTheInternet
The ad-blocker dispute is "going to be a lot of fun to watch," said Jon Callas.
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Callas explained that the users Nice day +Ben Lloyd
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Ben Lloyd

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Help Name Android N

Obviously the only correct answer to the #NameAndroidN  question is 'Noaty McNoatFace'

#Android  
#NameAndroidN. We're trying to decide what to name the next version of Android. Got any good ideas that start with the letter N? Submit. Sorry, something went wrong while trying to submit your suggestion. Please try again later. Need some inspiration? See how the pros work.
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Nutella :-)
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Ben Lloyd

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This study makes uncomfortable reading for haters of ad-blockers. It looks like "digital thieves" might actually be more likely to pay for content than those who surf the web unblocked.

#advertising   #marketing   #digitalmarketing  
With Adblock Plus teaming up with online donation startup Flattr, our data shows that ad-blocker users are actually more likely to be paying for digital content
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Unfortunately you are probably in the minority +Steve Boothe. Google (et al) have convinced everyone they never need pay for anything - which means that loads of creators out there are not getting paid either.

Funding everything by ads is a broken business model IMO.
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Ben Lloyd

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Whether you think you're registered or not, it only takes a few seconds to make sure.

#eureferendum  
 
Make sure everyone you know registers
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The move to individual registration is a good move - it will prevent many of the fraudulent registrations that are made every year.
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Ben Lloyd

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I love Google's recommended communities algorithm because it is completely incapable of detecting sarcasm and never fails to recommend groups I have no interest in, simply because I made a flippant comment at some point over the years (I do that a lot).

The best part is that these useless recommendations prove that AI has got a long, long way to go before it puts humans out of work.
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Stupid bloody algorithms +Eileen O'Duffy 😉
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Ben Lloyd

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Remember that time in 1999 when Britain's top economists agreed that the UK should adopt the Euro? Yeah, that...

Seems like economists are as guilty of groupthink as the rest of us mere mortals.
Consensus amongst economists quickly unravels. In April 1999, “Britain’s top academic economists” voted strongly in favour of switching from the pound to the euro. Mercifully, the government had better sense.
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ERM was a disaster and caused huge recession here, then the banks and how the pro Europe lot say, think of the bankers!

Euro as a currency has too many flaws and the eurozone been deferring another recession for ages and indeed globally its recession.

Still if they can blame us if we leave then you know they will.


Aid the 1%, I'm voting to leave. As all economist's are economical with the truth more than your money.
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Ben Lloyd

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Ha. Ha. Ha.

Please, just shoot me now.

+Argos  #appstore  
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Far, far too hard +Simon Barton. This is cringeworthy.
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Ben Lloyd

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Thou shalt not look upon the organic results, nor shalt thou clickest upon the unpaid links.

#GoogleCommandments  
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holy cow.gle..
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Ben Lloyd

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Let's face it - 'Star Wars Day' is built off a joke so crap even your Dad would be embarrassed to repeat it every year.

But at least he's old enough to have seen it first time round.

#starwars  
#MayThe4th  
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Ben Lloyd's profile photoDave DeBaeremaeker's profile photo
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Marketers are always a problem, especially during the High Holidays like this one.
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Ben Lloyd

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Seeing as both the pro- and anti-EU camps have descended into making imaginary claims about the effect of #Brexit , I give you the EUFear Twitter bot* 

*Perfect for lazy journalists needing shocking headlines, MPs devoid of policy and anyone else needing a laugh at the ridiculousness of a campaign conducted solely on fear - by both camps.
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Ben Lloyd's profile photoPaul Gray's profile photo
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+Ben Lloyd the whole Obama thing left me; Special friend you say and your going to put as the back of the queue, right.

Yes can see the appeal of jumping into TTIP via the EU vote and the prospect of derailing that and it taking years to so it right is something many have not even considered.

This and if we leave, Nigel Farrage is out of a job, think about it, no more MEP gravy for him.

But whole aspect that did worry me was upon European people, here, settled and with that the Vienna accord protects them if we so leave.


Either way I feel it will be close and the aspect that if we leave then Scottish people who want another independence referendum will view the leave vote as a way to obtain that.

So with all the factors, it will be close. Too close for the turnout and that is just going to be sad.

I would like if it is less than 10% clear that it is done again in 5 years time. Would be fair.

Also many kids like Bojo as a politician and with that, I feel the pollsters will once again fail.
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Maldon, Essex
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Toowoomba - Thames Ditton
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Tech Write UK - Copy written right
Introduction

I am a happily married father to many, and award-winning technology freelance copywriter trading under the name of Tech Write. I have 16 years technical experience behind me having worked in support, development, training and management across both public and private sectors.

My role as a writer for Tech Write sees me writing blogs and articles for some of the largest companies in the world and covering topics as diverse as cloud computing, CRM, personal finance, recruitment and hair loss! I also ghostwrite for some of the UK's most successful digital agencies and their clients. I am a specialist technology/technical copywriter but I can (and often do) write about anything.

I am a moderator for the UK Marketing professionals group - drop in and say hello when you get a chance.

Find out more at www.tech-write.co.uk

Copy written right

And don't forget to circle my Tech Write UK page for copywriting specific content.
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I'm often mistaken for Johnny Depp in public. I'm also a member of the landed gentry. Oh, and I won a @OneMinuteBrief creative advertising award.
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Copywriter @ Tech-Write.co.uk
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Copywriting, writing, web content writing, and content production
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    Managing Director, present
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