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Ben Lloyd
Tech Write UK - Copy written right
Tech Write UK - Copy written right

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Calling all copywriters - please take a few minutes to complete the 2017 Copywriter Survey from the +Pro Copywriters Network. We plan to use the results to improve our profession for writers and customers alike.

Once we have collated the results, the report will be published and distributed to everyone who takes place. So please, spare us just a few minutes.



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This incredible life hack is used by billionaires the world over to boost productivity and personal wealth. And now you too can learn their secret.


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Which are you most looking forward to using?

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iOS 10
Watch OS 3
tvOS 10
Mac OS Sierra
iOS 10
Watch OS 3
tvOS 10

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There's a serious lesson for copywriters in amongst the heaving bosoms...

198 years after her death, Jane Austen still has lessons for you Mr Copywriter

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I love Google's recommended communities algorithm because it is completely incapable of detecting sarcasm and never fails to recommend groups I have no interest in, simply because I made a flippant comment at some point over the years (I do that a lot).

The best part is that these useless recommendations prove that AI has got a long, long way to go before it puts humans out of work.
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EU vs Europe and the power of words in shaping opinion

If you need an example of the power of word choice, and the wider implications of the phrases you use, this article by Brendan O'Neill is perfect - whether you agree with his politics or not.

#brexit   #bremain   #semantics  

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Remember that time in 1999 when Britain's top economists agreed that the UK should adopt the Euro? Yeah, that...

Seems like economists are as guilty of groupthink as the rest of us mere mortals.

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Callas explained that the users of these ad-driven services aren't the customer, but are the product -- in that they supply the data that drives the ad business.

"You are not giving up your information, you're basically selling it," he said. "We now know that the main privacy issue is with the ad companies, not with the government," said Callas.

Preach it brother.

#privacy   #advertising   #adblocking  
"Ad companies are the biggest privacy problem today, not governments." "[...] their business models aren't going to work when there are no advertisements".

~ Jon Callas, co-founder of encryption software PGP, "Pretty Good Privacy", re-hired by Apple.


// Article: Zack Whittaker for ZDNet | link hat-tip via Ello and the ElloPrivacy community:

// #AdTech #DigitalAdvertising #Privacy #InternetBusinessModel #FutureOfTheInternet

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Ha. Ha. Ha.

Please, just shoot me now.

+Argos  #appstore  

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