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Ben Lloyd
Works at Tech Write
Lives in Maldon, Essex
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Ben Lloyd

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Fed up of ad stalking tracking? 

AdChoices is extending their opt-out button to mobile through the use of a new app. Which is good news IMO.

#advertising
The organization behind the AdChoices button is expanding its capabilities to mobile apps.
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Ben Lloyd
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Chrome/ChromeOS  - 
 
That's funny. Google is always happen to recommend their own special spyware aka Chrome.
 
Google Chrome warns users about sites containing harmful programs

Three ways Chrome does this, once when we visit that particular site that contains harmful programs, then it blocks that appearing in search and thirdly it blocks ads that will lead to that site. 

"Chrome: Now, in addition to showing warnings before you download unwanted software, Chrome will show you a new warning, like the one below, before you visit a site that encourages downloads of unwanted software.

Search: Google Search now incorporates signals that identify such deceptive sites.  This change reduces the chances you’ll visit these sites via our search results.

Ads: We recently began to disable Google ads that lead to sites with unwanted software."

#googlechrome  
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Because I have two clients who insist on using Google Docs (which I suspect is probably illegal under UK data transfer laws), I still use Chrome - but for two Google-related tasks only. Google Docs and Google+. Everything else is in Safari and never logged in to a Google account.

I even had my house removed from Google Streetview. And those of some of my neighbours too for good measure!
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Ben Lloyd

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+Debashish Samaddar asks some very important questions about Google+ post visibility. It would be nice to think that someone at Mountain View could take the time to provide some answers. 
 
Open Letter to +Dave Besbris +Sundar Pichai and +Larry Page
I would like to ask you guys a question, or a few questions. I know you are all busy executives running a giant corporation and have little time for things like this, but please spare me a couple minutes.

My post at this link https://plus.google.com/104952228420449716209/posts/BYum1fcBjPk has about 700 views (as of now). It's not an award winning photo or anything. I just picked it as it is my latest post but by any standards of art it is certainly, objectively, better than the photo at this link: https://plus.google.com/106298613086578904022/posts/7Qxe6SDYgc6
That post has over 223,000 views. Yes, it has received nearly a quarter million views (as of now). Now the person who posted that has about 6000 followers. I have a little over 33,000.

I am an engineer (I went to the same school as +Sundar Pichai did) so I have the habit of analyzing data. I have tracked the views count of numerous posts and the engagement they receive (as plusses, reshares and comments). I have tracked them over time by hour, by day of the week, by reshares, by plusses. I have tracked high quality posts and low quality posts. And I have found that engagement is directly proportional to views. The more views something gets, the more engagement it gets. One might argue that when something gets reshared a lot it gets even more views, but resharing doesn't happen unless the post gets views. It always starts with views. If it doesn't get views, it doesn't get engagement. It has nothing to do with the quality of the post.

So my question to you is this: what is my incentive to come back to this social network when I can't get 25% or even 10% of my followers to see my posts? I am not talking of engagement. I am talking of plain and simple, raw views: how many times has my post appeared in the streams of people. Eyeballs! I have promoted and extolled Google+ to my friends and acquaintances, personal and professional. I have spent over two years building relationships and engaging with people here. But all for what? So that some random algorithm designed by your programmers can decide on a whim to showcase a random post to the world, while others languish in obscurity? Why is Google+ throttling our posts? There has to be a correlation between how much effort a person has put into Google+ and how much he or she gets out of it? I would really like to know the answer to why you cannot let my posts be visible to people who have followed me? (I say my posts but I know for a fact that I am not alone and hundreds of thousands feel the same way.)

I personally, and we collectively as users, have given you our time, precious time that could have been spent doing many other things. You cannot deny that the success of Google+ so far has relied heavily on the content generated from its users. We would really appreciate someone explaining why our posts are being throttled.

Have you given up on Google+ the same way you shuttered Wave, Buzz, Reader and Glass? If you are cutting back then in good faith you should let us know, so that we can move on. There are other social networks that do not throttle our posts and the delivery of our content is guaranteed.

Thank you for reading.
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It's the sense of superiority and blind trust in algorithms +David Dickens. I'm perfectly capable of managing my own stream, I don't need it pre-filtered.
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The true cost of "free"

+David Ulevitch of +OpenDNS has written an interesting article about why his company has moved away from the "free", ad-driven software model. Using the +Lenovo / +Superfish débacle as an example, Ulevitch accurately describes why security companies cannot sustain an ad-driven model and maintain user privacy/security simultaneously.

Ulevitch also intimates that any "free" service is eventually going to find itself in the same dilemma as Lenovo. And it's hard to argue with his logic when he described how OpenDNS wrestled with the issue themselves.

#security   #freeware   #onlinemarketing  

+Khürt Williams 
Internet security and online advertising are fundamentally incompatible. Full stop.
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And the Oscar for #copywriting  goes to...

#Oscars2015  
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Discussion  - 
 
Does anyone else see the irony in Google acolytes complaining bitterly about the data mining activities of Superfish?

Because I'm not seeing much difference between the activities of Lenovo and Google. They both play down just how intrusive their collection methods are for instance.
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Maps/Streetview  - 
 
Thanks Google. Now look what you've started. It would appear that every Tom, Dick and Harry can now intrude on your home thanks to the precedent set by Streetview.
Why a startup is trying to make a thermal heat map of properties in the United States
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Ben Lloyd

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London Sketches 8

He hunkers down in his seat, seeking some way to shield himself from the light, the sound, the crowds. The show hasn’t even started yet, but the house lights are hard on his aged eyes, and the roar of twenty thousand assembled fans rumbles its way through his ear plugs. What happens when the band actually comes on stage?

His daughter pats him on the knee and smiles. He tries to match her grin, but his mouth won’t turn up, the miserable force of gravity holds the corners in a despairing droop. He looks away, and stares dully at the milling crowd below.

When his daughter had suggested they spend more time together, he thought she meant activities they would both enjoy, trips to the theatre or galleries or maybe even a potter round a garden centre occasionally. He'd actually been excited at the idea.

Now they were here though it was clear she had no idea what he enjoyed. And how could she? He'd barely seen her in the last twenty years. Sure there was always Christmas and birthdays but she had her own family and her own life, an endless social whirl of work, after school clubs, date nights, hobbies. No one ever had any time for people any more. And so they had drifted along as friendly acquaintances for decades.

Life had got in the way and his little girl had grown up and drifted away. It had taken the death of his wife before they could start building bridges, before his fully-grown daughter had realised he was lonely, bereft, lacking in human contact.

He knew deep in his being that tonight would be horrible, that he was going to hate every minute. But at least he got to see her, to spend time with her, to enjoy her smile as she enjoyed some talentless group of cocksure youths gyrate and scream meaninglessly.

He jammed his ear plugs further into his ears and relaxed slightly. Maybe her smile would be enough to save the night.

---
Like this? You can read the rest of the London Sketches series here: https://medium.com/london-sketches

#londonsketches  
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Clasping the Sword of Damocles, loosely disguised as a water bottle, he wondered:  'where am I?' He'd been in the same seat for three weeks.

#Obamacare   #ThanksObama  
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It's weird how that excuse never seems to work.

#startrek   #startrekthenextgeneration  
A man told police who stopped him for urinating in the street that he was the captain of the Starship Enterprise, a court is told.
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It looses much in translation +Ben Lloyd :)
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Are you ready to hand your DNA over to Google?
A Californian start-up will be allowed to advertise a mail order DNA test that screens for a rare genetic condition.
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Google is helping drive global inequality, agues John Naughton, professor of the public understanding of technology at +The Open University. And he's right too:

The digital revolution is driving inequality, not reducing it. That’s because the technology has certain characteristics (zero marginal returns, network effects and technological lock-in, to name just three) which confer colossal power on corporations that have mastered the technology. In the process it confers vast wealth on those who own them.

But that wealth isn’t shared with the users of the platforms operated by those corporations: most of the work that generates revenues for Facebook or Google is done by unpaid workers – you and me. And folks who work in paid occupations powered by those platforms – Uber drivers, Amazon warehouse workers, to name just two – are not sharing in the wealth it generates for their owners either. Like Google’s smart creatives, these people are also overworked. But not in that “good way” advocated by Dr Schmidt.
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Scaremongering or a genuine concern?

Coming from a company that is eager to consume every possible item of personal information, the warning of digital obsolescence is a little dubious. Particularly when the answer to the problem of digital obsolescence seems to be to give all your data to Google.

I'm not convinced that's the right answer. Especially as jpg, mp4, wav et al will continue to be standards even when no one uses them any more.
Vint Cerf, a "father of the internet", says a way must be found to stop all our images and documents being lost through technological obsolescence.
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    Managing Director, present
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Tech Write UK - Copy written right
Introduction

I am a happily married father to many, and technology freelance copywriter trading under the name of Tech Write. I have 16 years technical experience behind me having worked in support, development, training and management across both public and private sectors.

My role as a writer for Tech Write sees me writing blogs and articles for some of the largest companies in the world and covering topics as diverse as cloud computing, CRM, personal finance, recruitment and hair loss! I also ghostwrite for some of the UK's most successful digital agencies and their clients. I am a specialist technology/technical copywriter but I can (and often do) write about anything.

I am a moderator for the UK Marketing professionals group - drop in and say hello when you get a chance.

Find out more at www.tech-write.co.uk

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And don't forget to circle my Tech Write UK page for copywriting specific content.
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I'm often mistaken for Johnny Depp in public. I'm also a member of the landed gentry.
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Maldon, Essex
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Toowoomba - Thames Ditton