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Ben “Jam” Guest
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As mentioned in Webspam Report 2015 (https://goo.gl/dtZyAz), spam reports from users are an important part of our spam-fighting efforts. They often help us surface issues that frustrate users – like the trend of websites redirecting mobile users to other, often spammy domains.

To combat this trend, we have been taking action on sites that sneakily redirect users in this way. If your site has been affected, read this Help Center article on detecting and getting rid of unwanted sneaky mobile redirects: https://support.google.com/webmasters/answer/6388720.

As always, if you have questions, visit our Webmaster Help Forums (https://support.google.com/webmasters/go/community) where experienced webmasters and Googlers are there to help.
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Would you dive into the deep end of a swimming pool if you didn’t know how to swim? Probably not.

Online advertising is no different. We’ve made it easy to get the foundational knowledge you need to succeed with our short video tutorial series, "What you need to know about online marketing". Watch today: https://goo.gl/CK0rmf
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Nice!
Introducing Deeplinking from GA to AdWords
/by +Joan Arensman  #analytics   #adwords  

The AdWords reports in Google Analytics are a treasure trove for AdWords advertisers. Unlike AdWords, GA knows what happened on your website after a user clicked an AdWords ad.

We want to make it easier to take action in AdWords based on insights you generate from the AdWords reports in GA. That’s why we’re excited to launch deeplinking from the AdWords reports in GA to AdWords itself. 

In the AdWords reports in GA, we’ll start showing the AdWords logo next to each Campaign. Clicking the AdWords logo will take you straight to the corresponding Campaign in the AdWords interface - provided that you have access to the AdWords account.

Deeplinking will roll out in the coming weeks. For analysis ideas, check out the whitepaper we published last year (“Better Together: AdWords and Analytics”): http://goo.gl/shTpEM
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#AskAdWords  Passed Mobile Advertising cert. yesterday, and under My Profile in Google Partners it's showing valid through 3/7/16.  So is the Shopping Advertising cert. when 3/7/16 is actually the Adwords Fundamentals cert. expiration date.  However, under AdWords>AdWords Exams it is showing the correct dates for all certs, i.e., 2/13/17 for Mobile and 3/17/16 for Shopping.  When will the actual certifications, which are viewed by the Public, update to the correct dates so they're displayed correctly?  Thanks!
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Boost Your Online Presence with +Google .   #LevelUp  

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Buh-bye Flash. #LevelUp  
Google display ads go 100% HTML5

Over the last few years, we’ve rolled out tools to encourage advertisers to use HTML5, so you can reach the widest possible audience across screens (http://goo.gl/nWHctK). To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5:

- Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
- Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.

It’s important to update your display ads^ to HTML5 before these dates.

AdWords advertisers who currently use Flash ads in their campaigns have several easy ways to ensure your creative can continue to show on the Google Display Network. Read more here: https://goo.gl/ZBq5DR

^Video ads built in Flash will not be impacted at this time.


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Say goodbye to microdata, and HELLO to speedy JSON-LD.  Yay!!!
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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