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Ben Grossman
Works at Jack Morton Worldwide
Attended Emerson College
Lives in Boston, MA
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Ben Grossman

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If you missed our +Jack Morton Worldwide and +Ad Council +SXSW  Workshop, "Why Editorial Calendars Make Your Content SUCK," check out the slides here: http://bit.ly/ExtraordinaryContent #ContentWS #SXSW
As of 2015, 89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s March 15, 20...
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Ben Grossman

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Tired of reading about Belty? Ready for a real 2015 CES Report? 

Try my most recent white paper for Jack Morton Worldwide about the top trends -- beyond the shiny objects.

http://bit.ly/NoGadgetCES
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive. After 48 years in e...
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Ben Grossman

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Check out my most recent blog post on my presentation at the Nordic Media Summit in Copenhagen on "Brands & Cross-Screen Consumption." http://bit.ly/CrossScreenBrands
Like so many forms of media today, traditional television continues to experience a radical shift in format, monetization model and consumer expectations. Indeed, as many advertisers have begun to return to traditional network and cable programming exiting the Great Recession, they are finding that they are coming back to find a significantly different – more …
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Ben Grossman

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I'm in Salt Lake City speaking at the Event Marketing Summit this week! Check out my most recent presentation about Planning For (And Against) The Second Screen: http://bit.ly/2ndScreenStrategy
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Speaking in Toronto today! Here's my latest presentation, "Brand As Verb: Principles of High Performing Experience Brands": http://bit.ly/BrandAsVerb
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...
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Ben Grossman

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Check out my most recent presentation from today at EventTech Las Vegas: "3 Ways Measurement Matters for Live Experiences."
3 WAYS MEASUREMENT MATTERS FOR LIVE EXPERIENCES #LiveROI
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Ben Grossman

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I'm pleased to share my +Jack Morton Worldwide presentation from +SXSW: "Why Editorial Calendars Make Your Content SUCK." Check out the slides here: bit.ly/ExtraordinaryContent
As of 2015, 89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s March 15, 20...
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Ben Grossman

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Are you attending SXSW Interactive 2015?

I'm very pleased to announce that I'll be hosting an SXSW Interactive workshop in March: "Why Editorial Calendars Make Your Content Suck" http://bit.ly/SXSWEditorial
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Check out my most recent presentation on how Progressive Profiling plays through digital and live to yield stellar results and better audience intelligence: http://bit.ly/ProgressiveStrategy
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it i...
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Inspiration from the most unlikely of sources: stock media houses. Check out my favorite examples of not-so-off-the-shelf moves by Getty Images and Dissolve: http://bit.ly/1rGmAe2
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Oh, CES 2014! I was there making order out of the good, the gadgets, and of course, the “gosh my feet heart.”

The result? My newest Jack Morton Worldwide white paper: http://bit.ly/2014CESGuide
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Following up on my speaking engagement at FutureM, check out my most recent blog post about Google Glass, wearable technology and the future of marketing: http://bit.ly/H9Afsa
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In his circles
101 people
Have him in circles
223 people
John Stone's profile photo
Rachel Crowl's profile photo
Shawn Simmons's profile photo
David Gerzof Richard's profile photo
Christina Péter's profile photo
Kanokkran chidram's profile photo
Brock Pisciotta's profile photo
Allie Rosenberg's profile photo
Shawna Wright's profile photo
Work
Occupation
VP, Strategy Director
Employment
  • Jack Morton Worldwide
    VP, Strategy Director, 2011 - present
  • Oxford Communications
    Communications Strategist, 2009 - 2011
  • BiGMarK
    Chief Strategist, 2008 - 2010
  • Street Attack
    Strategy and Social Media Consultant, 2008 - 2009
  • The Plenary Group
    Consultant and Graphic Designer, 2005 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Lambertville, NJ - Phoenix, AZ - New York City, NY - Chicago, IL - Phoenix, AZ - Lambertville, NJ
Links
Story
Tagline
Advertising and Marketing Strategist Focused in Digital, Social Media and Emerging Technology
Introduction
Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. His ability to formulate insight-driven, distinctive points of view has been recognized globally and featured in leading publications, presentations to Fortune 100 audiences and widely distributed thought leadership pieces.

Ben’s unique background blends a passion for business and marketing strategy with his immersion in technology, consumer behavior and design. As a sought after brand strategist and client consultant, he has worked to set strategy and develop initiatives for brands including Subway Restaurants, Lady Gaga’s Born This Way Foundation, Bombardier, Brother International, Voxx International and Eaton.

With his finger on the pulse of marketing and consumer lifestyle trends, Ben’s ability to clearly explain and strategize around complex and cutting-edge concepts has also made him a frequent speaker and media source. He has been tapped to present at the Consumer Electronics Show, for Microsoft and at numerous other trade events. Reporters from publications including Yahoo! News, Mashable.com, PSFK and BtoB Magazine have relied on Ben for his expertise regarding marketing best practices, trends and industry news.

Ben has received recognition from clients, peers and professional organizations, such as the American Marketing Association, MITX, Interactive Marketing Association, NJ Ad Club and American Advertising Federation. Currently, Ben works as a Strategy Director at Jack Morton Worldwide, a global brand experience agency that is part of the Interpublic Group of Companies (NYSE: IPG).
Education
  • Emerson College
    Marketing Communications: Advertising & Public Relations
  • Parsons School of Design
    Industrial Design
  • School of the Art Institute of Chicago
    Graphic Design
  • Massachusetts College of Art
    Web Design and Flash Animation
  • Chaparral High School
  • Cocopah Middle School
  • Sequoya Elementry School
  • OptionR
    Creative Concepting: Copywriting & Art Direction
Basic Information
Gender
Male
Other names
BenGrossman, @BenGrossman, BenLGrossman, Benjamin Grossman