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beMediaSavvy
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Be Visible. Be Credible. Be Media Savvy.
Be Visible. Be Credible. Be Media Savvy.

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How was your Valentine’s Day? Dinner and a movie? Conversation by candle light? Since I’m on a roll comparing marketing to dating, let’s have a conversation about conversations – specifically marketing messages, and even more specifically, email…

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It pays to be customer-centric. Literally. You must center your thoughts on what it’s like to be your own customer.  What do they want?  Where do they hurt?  What are their desires, frustrations or fears? If you’re in business, your sole purpose is to…

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As Valentine’s Day approaches, it makes me ponder:  What creates attraction between humans? And beyond attraction:  What cements a friendship bond between two people? Attraction may have much more to do with personal preference than anything. “Beauty is…

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You’re four weeks into the new year.  How is your resolve to grow your business holding up? Remember, resolve is different from resolutions.  Resolve exhibits a growth mindset that sees setbacks as only temporary – not a reason to abandon the whole…

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While developing our company’s annual plan last month, I ran across an old document that had revenue goals and monthly sales projections from a few years ago. The products looked good.  The numbers were right.  Pricing was competitive.  The yearly target…

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“These are the times that try men’s souls.” Thomas Paine wrote those stirring words in the winter of 1776 as it became evident the Crown would not surrender its grip on the Colonies without bloodshed. Paine went on to say “Tyranny, like hell, is not…

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Yahoo! announced on January 9 that it is rebranding. Soon, we’ll all know the company under its new moniker: Altaba.  The Twittersphere exploded…as seen in this video created by Fortune.com I’m sure our friends and former co-workers who are employed by…

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Pia Silva, partner at Worstofall Design, applies all of the lessons learned “the hard way” to develop her clients’ brands. Her story – which validates the journey of so many entrepreneurs – is in the link below. Branding is Not One-Size Fits All Think of…

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  This inspirational thought is associated with the Disney theme parks – although Walt Disney is not the originator of the saying.  More on that later… Year-end planning comes at the perfect time. By the time December 26 rolls around, most business owners…

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PackMan Productions Unveils HD Unit Rivalry Thursday executive producer and play-by-play announcer Mark Packer is now broadcasting Thursday night high school football games in his own remote production unit. Packer purchased the trailer and all equipment…
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