Little girl singing: Poooo in the bath. I pooood in the bath.
Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so it’s hard to see what the industry standard is.
Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.
Listen in on:
The HC website: http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/
And shout out to for one of the first reviews we got on the show! If you'd like a shout out on the show, leave us a rating and review.
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If you didn’t know, sales copy is the text you use to persuade readers to take a specific action. While we know it’s effective, many copywriters aren’t so keen on writing it.
*If sales copywriting makes you feel a bit icky, this episode is for you! *We chat with Jesse about how to write sales copy that drives conversion without being overblown and cheese ball.
The HC website: http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/
And thanks to for her fab review of the show. If you’d like to get a shoutout on the show, leave us a rating and review. We’ll love you, read it and link to you if we can find you for reals.
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Either way, you have to say no. But how can you say no and still look like a super professional, friendly and extremely awesome copywriter?
I'll tell you how. Pssst... not here.... Over here >> http://copywritematters.com/say-no-to-copywriting-clients/
#copywriter #copywriting #beingafreelancer #stayingawesome
I just booked myself a pregnancy massage and if you've ever been preggers you'll know the potential discomfort and disappointment these things can offer.
So, I just booked one. I moved through my buyer's cycle: from acknowledging a need, to doing my research, analysing and shortlisting to making a purchase. They have me (for now).
With my booking email comes a fantastic video walking me through all the equipment they use and explaining their specialty knowledge when it comes to pregnancy/prenatal massages. 5 minutes and I watched it all (and I rarely watch videos).
I now feel REALLY good about going.
My big advice: put the video next to the service description!! I would have booked at the end of the video. No more research required.
The lesson: Don't be afraid to share your expertise up front and for FREE. That free 5 minute video you create, that blog post you write, that free handout you have might just get you hundreds of customers. And if you're worried about being copied... Just BE MORE AWESOME.
If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we're tackling the essential ways to market your copywriting business to make sure you stay in business.
This is a big topic so we’ve broken it into two episodes. Our very first two parter!
Tune in to part one to learn about:
* Our favourite parts of marketing ourselves and our writing
* The importance of branding and how to make yours work hard
* Our best branding tips
* Social media marketing
* Our experiences and best tips
* Networking (on and offline)
* Our favourite networking events and our tips to rock it!
The HC website: http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/
And thanks to Raegen Perkins for an excellent review left on Stitcher!
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#copywriting #podcast #marketingtips
There is a plumber at our house, fixing our shower. He's working hard and I'm sure he's doing a great job but I don't know what he's doing... so I feel a little anxious.
He's replacing things but I don't know what...so I feel a little anxious.
I am confident he's not ripping us off but I don't know how much this will cost... so I feel a little anxious.
Now he's done and he's giving us a full debrief but I would have appreciated this debrief as he went along. Like, this is what I've found, this is what I recommend and this is how much it will cost. Do you want to go ahead?
When it comes to your copywriting clients, don't leave them feeling anxious about what you're doing. Write proposals that are detailed and explain your service. Fix your price and agree before you begin. Keep them updated about your progress.
That doesn't mean you have to tell them every single detail but tell them enough to make them feel good about what ever is happening.
You aren't just a copywriter. You are the project manager and their account manager. It's up to you to manage everything around the words too.
I get the same feeling when someone places a huge plate of food in front of me. I feel exhausted (and full) just looking at it!
Fear not! This post shows you how to break up your long copy, transforming a text-heavy landscape into a delight to the eyes. Not to mention an irresistible attraction to read more.
#copywriting #tips #longcopy
If you're nodding because this is you too, this post from at will SAVE YOUR LIFE.
Learn how to get ALL your social media graphics done in under 2 hours a MONTH. An month!!!!
>> http://copywritematters.com/quick-social-graphics/ <<
- Copywrite MattersCopywriting courses, coaching and content, 2009 - present
I'm ginger. I'm the founder of Copywrite Matters and I'm chronic list-maker. Does that sound like the Belinda you were looking for?
Perhaps you'd like to know a little more....
I've been writing profitable copywriting for years and now I'm teaching what I know. Through Copywrite Matters I offer copywriting courses, coaching and consultations that charge copywriters with the skills needed to write compelling copy that sells.
You get more clicks, calls and sales with the right words. It's that simple!
I write a popular copywriting and marketing blog called The Copy Detective. Check it out and leave your thoughts!