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Belinda Weaver
Works at Copywrite Matters
Lived in San Jose
1,778 followers|637,226 views
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Belinda Weaver

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Why you need to think of your Marketing like a Mountain, including the 3 must-have elements of YOUR Mountain http://bit.ly/EmailsIntoSales
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Belinda Weaver

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Me: Naw, she's singing in the bath. Wait, what's she singing....?
Little girl singing: Poooo in the bath. I pooood in the bath.

😱
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Belinda Weaver

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[NEW (old) POD!] This week on the +HOT COPY PODCAST, we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge.

Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so it’s hard to see what the industry standard is.

Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.

Listen in on:
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF
The HC website: http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/

And shout out to +Darren Rowse for one of the first reviews we got on the show! If you'd like a shout out on the show, leave us a rating and review.

Brought to you by +Kate Toon and +Copywrite Matters

#copywriting #podcast
This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so …
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Belinda Weaver

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[NEW +HOT COPY PODCAST] How to write non cheesy sales copy: Interview with +Jesse Forrest.

If you didn’t know, sales copy is the text you use to persuade readers to take a specific action. While we know it’s effective, many copywriters aren’t so keen on writing it.

*If sales copywriting makes you feel a bit icky, this episode is for you! *We chat with Jesse about how to write sales copy that drives conversion without being overblown and cheese ball.

Listen on:
The HC website: http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF

And thanks to +Emily McIntyre for her fab review of the show. If you’d like to get a shoutout on the show, leave us a rating and review. We’ll love you, read it and link to you if we can find you for reals.

Brought to you by +Copywrite Matters and +Kate Toon. Featuring +Jesse Forrest.

#copywriting #podcast
All good copywriters know that sales copy effective but many of us aren’t so keen on writing it. Today were chatting with Jesse Forrest all about how to write Sales copy.
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Belinda Weaver

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First stop. A hophouse 5mins walk from our digs. We already like you Portland. 
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Belinda Weaver

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[BLOGGY FLASHBACK] At some point in every copywriter's career, there is a client you do NOT want to say yes to. You're possibly just too busy. Maybe your client-warning-bells are going off and you know you could not work with this person.

Either way, you have to say no. But how can you say no and still look like a super professional, friendly and extremely awesome copywriter?

I'll tell you how. Pssst... not here.... Over here >> http://copywritematters.com/say-no-to-copywriting-clients/

#copywriter #copywriting #beingafreelancer #stayingawesome
The wrong kind of copywriting client can do more damage than good, but how do you say no gracefully and have them love you as they leave? Find out!
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Belinda Weaver

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Great content marketing in action!

I just booked myself a pregnancy massage and if you've ever been preggers you'll know the potential discomfort and disappointment these things can offer.

So, I just booked one. I moved through my buyer's cycle: from acknowledging a need, to doing my research, analysing and shortlisting to making a purchase. They have me (for now).

With my booking email comes a fantastic video walking me through all the equipment they use and explaining their specialty knowledge when it comes to pregnancy/prenatal massages. 5 minutes and I watched it all (and I rarely watch videos).

I now feel REALLY good about going.

My big advice: put the video next to the service description!! I would have booked at the end of the video. No more research required.

The lesson: Don't be afraid to share your expertise up front and for FREE. That free 5 minute video you create, that blog post you write, that free handout you have might just get you hundreds of customers. And if you're worried about being copied... Just BE MORE AWESOME. 
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Belinda Weaver

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NEW POD! #35 6 essential ways to market yourself as a copywriter

If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we're tackling the essential ways to market your copywriting business to make sure you stay in business.

This is a big topic so we’ve broken it into two episodes. Our very first two parter!

Tune in to part one to learn about:
* Our favourite parts of marketing ourselves and our writing
* The importance of branding and how to make yours work hard
* Our best branding tips
* Social media marketing
* Our experiences and best tips
* Networking (on and offline)
* Our favourite networking events and our tips to rock it!

Listen on:
The HC website: http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF

And thanks to Raegen Perkins for an excellent review left on Stitcher!

Brought to you by +Kate Toon and +Copywrite Matters

#copywriting #podcast #marketingtips

If you don't market yourself as a copywriter, well then you won't get any clients. In this two part podcast we give you our top copywriter marketing tips.
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Belinda Weaver

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Communication with your clients is SO important.

There is a plumber at our house, fixing our shower. He's working hard and I'm sure he's doing a great job but I don't know what he's doing... so I feel a little anxious.

He's replacing things but I don't know what...so I feel a little anxious.

I am confident he's not ripping us off but I don't know how much this will cost... so I feel a little anxious.

Now he's done and he's giving us a full debrief but I would have appreciated this debrief as he went along. Like, this is what I've found, this is what I recommend and this is how much it will cost. Do you want to go ahead?

When it comes to your copywriting clients, don't leave them feeling anxious about what you're doing. Write proposals that are detailed and explain your service. Fix your price and agree before you begin. Keep them updated about your progress.

That doesn't mean you have to tell them every single detail but tell them enough to make them feel good about what ever is happening.

You aren't just a copywriter. You are the project manager and their account manager. It's up to you to manage everything around the words too.
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Belinda Weaver

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[NEW BLOG POST] I love reading and great copy but there is something a little intimidating about a long page of copywriting.

I get the same feeling when someone places a huge plate of food in front of me. I feel exhausted (and full) just looking at it!

Fear not! This post shows you how to break up your long copy, transforming a text-heavy landscape into a delight to the eyes. Not to mention an irresistible attraction to read more.

http://copywritematters.com/break-long-copy-reader-hungry/

#copywriting #tips #longcopy
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Belinda Weaver

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Portland food trucks, I heart you.
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Belinda Weaver

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[NEW BLOG POST] I don't know about you but creating social media graphics takes me sooooo long. And I'm the first to admit they aren't terribly consistent.

If you're nodding because this is you too, this post from +Cathy Topping at +Two10 Solutions will SAVE YOUR LIFE.

Learn how to get ALL your social media graphics done in under 2 hours a MONTH. An month!!!!

>> http://copywritematters.com/quick-social-graphics/ <<

Graphics SELL your content but how long does it take you to create social media graphics? This guest post shares excellent advice to speed it up!
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Work
Occupation
Copywriting course creator, coach and consultant ... and general girl about town
Skills
copywriting coach, copywriting trainer, copywriting mentor, seo copywriter, marketing copywriter, website copywriter, brochure copywriter, seminar presenter, blogger, tapping into the awesome, not giving a poo what people think, being happy (most of the time)
Employment
  • Copywrite Matters
    Copywriting courses, coaching and content, 2009 - present
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Gender
Female
Story
Tagline
Copywriting courses, coaching and content. Authentically ginger. Sometimes smartarse.
Introduction

I'm ginger. I'm the founder of Copywrite Matters and I'm chronic list-maker. Does that sound like the Belinda you were looking for?

Perhaps you'd like to know a little more....

I've been writing profitable copywriting for years and now I'm teaching what I know. Through Copywrite Matters I offer copywriting courses, coaching and consultations that charge copywriters with the skills needed to write compelling copy that sells.

You get more clicks, calls and sales with the right words. It's that simple!

I write a popular copywriting and marketing blog called The Copy Detective. Check it out and leave your thoughts!

Bragging rights
Finalist: Australian Writer's Centre Best Australian Blogs 2014, Listed in the top 10 of Smart Company's Best Australian Business Blogs 2015
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
San Jose - Melbourne - London - Brisbane
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