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Belinda Weaver
Works at Copywrite Matters
Lived in San Jose
1,694 followers|627,321 views
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Belinda Weaver

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This week's blog post dug into the psychology behind why clients buy. As a copywriter, you have to get into this stuff if you want your words to push all the right (BUY) buttons.

Lucky for you, I'm sharing three perfectly simple lenses through which you can analyse the motives of your target audience.

Check it out on The Copy Detective and let me know if there are any surprises there for you.

>> http://copywritematters.com/copywriting-audience-motive-lenses/

#copywriting #copywriter #marketing #tips #digdeep
This post covers three lenses through you can use to better understand your copywriting audience. When you do, you can tap in and persuade them to act!
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Belinda Weaver

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[NEW POD!] Do you ever wish you could step back in time and talk to your younger self?

In the hottest new episode of the +HOT COPY PODCAST, +Kate Toon and I share some of the copywriting lessons they've learned along the way and what we wished we'd know when we started out. Perhaps you can benefit from their hindsight!

Tune in on:
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF
The HC website: http://www.hotcopypodcast.com/what-we-wish-wed-know-before-we-started-copywriting/

And thanks to +Loren Bartley for her FAB podcast review!

And if you're digging it, leave us a rating and review. We read one out on each pod and it could be you!

‪#‎copywriting‬ ‪#‎copywriter‬ ‪#‎podcast‬
Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight! Podcast 27: What we wish …
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Belinda Weaver

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Want a shout out on the +HOT COPY PODCAST? It takes just 60 seconds to get on the show!

If you'd like to get your name and business mentioned on my podcast​ with Kate Toon all you have to do is go to iTunes or Stitcher, search for the Hot Copy podcast and leave us a review.

We read a review out in every show and link to the reviewer in the shownotes and in our social media post. THAT COULD BE YOU!!

If that's just made you a little excited... read this and then go go go for it!

#copywriting #podcast #copywriterlove
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Belinda Weaver

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[NEW POD!] In this episode of the +HOT COPY PODCAST +Kate Toon and I chat to +Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. She generously us pick her brains about copywriting, content and story-telling in modern marketing.

Tune in on:
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF
The HC website: http://www.hotcopypodcast.com/podcast-26-interview-with-copywriter-amy-harrison/

Thanks Amy!

And if you're digging it, leave us a rating and review. We read one out on each pod and it could be you!

#copywriting #copywriter #podcast
In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel. The lady gets about and we picked her …
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A mini-bump? Hurrah!

I'm back in California now so fingers crossed our conferences collide sometime! 
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Belinda Weaver

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I'm working in the +HerBusiness office this morning. Having been out of any office space for so long, this gorgeous space is just heavenly.

Quiet, well-designed, productive... and there is tea. I only have one of those things at home!

Thanks +Suzi Dafnis! 
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Belinda Weaver

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[NEW BLOG POST] When you’re just starting out as a copywriter, your empty portfolio can feel like a neon sign telling potential clients “I HAVE NO COPYWRITING EXPERIENCE.”

You feel like it’s the only thing they will notice about your beautifully written website.

There are a few ways to fill up your copywriting portfolio while you’re filling up your pipeline with actual clients.

This post digs into one of them: making copywriting samples up! Yes. You read that correctly. It's totally legit to make samples up for your copywriting portfolio.

Although it's harder than you might think. I share a 5 step process that makes it a lot easier. So dig in!

http://copywritematters.com/empty-copywriting-portfolio/

#copywriting #portfolio #beinganewbie #tips
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My pleasure +Shauna McGee Kinney!
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Belinda Weaver

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[NEW +HOT COPY PODCAST] Copywriters: Does your confidence ever wobble? This pod is for you.

+Kate Toon and I chat through some confidence concerns from real life copywriters and share our own experiences and tips on overcoming them!

And this pod has the BEST out take everrrrr so stay to the end!

Tune in on:
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF
The HC website: http://www.hotcopypodcast.com/podcast-25-how-to-build-copywriting-confidence/

‪#‎copywriting‬ ‪#‎podcast‬ ‪#‎copywriter‬
Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them! Podcast 25: How to build your copywriting confidence …
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Belinda Weaver

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[NEW BLOG POST] Wouldn't it be nice to see right into your target audiences' brains? Past all the goey pink bits, straight to WHY the hell they make the decisions they do?

Well, it all comes down to motives.

In this post, I share three lenses that will give you x-ray vision into understanding the motives that drive decisions. Before you write another headline, call to action or an entire website of copy, you must consider what your audience really wants to achieve.

When you can tap into that, you shut the rational voice up and persuade with power.

http://copywritematters.com/copywriting-audience-motive-lenses/

#copywriting  #marketing #tips 
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Belinda Weaver

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When writing title and description tags, we still have to keep the good stuff up front (to guarantee its not cut off) but it's nice to have a few more characters up our sleeves.
 
Glad to note we can now add one or two words back into the all-important Title tag.
#SEO  
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Belinda Weaver

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It's Friday night here in Cali. Miss 2 is asleep. Mr Weaver is out and I'm here listening to music with a hot cup of tea and a shopping app. Gonna buy me something pretty.

#happymoments #metime #dontmakemegetup 
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Belinda Weaver

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Great to have breaky and steal some desk space at the offices of one of my favorite people, +Suzi Dafnis

Catching up with a friend, umma breakfast and getting work done. I call that winning. 
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Gorgeous women xx 
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Belinda Weaver

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Road tripping back to QLD from Melbourne (2-3 days drive). The land is brown and flat and there is only one band to listen to #aussierock #roadtrip 
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Have her in circles
1,694 people
tanha chowdhury's profile photo
Sarah Miles's profile photo
Clinton Power's profile photo
Matt Gentile's profile photo
Sam Stone's profile photo
TS Bids's profile photo
Hacking Happiness's profile photo
varkeesh j's profile photo
Geek Girl's profile photo
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San Jose - Melbourne - London - Brisbane
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Tagline
Copywriting courses, coaching and content. Authentically ginger. Sometimes smartarse.
Introduction

I'm ginger. I'm the founder of Copywrite Matters and I'm chronic list-maker. Does that sound like the Belinda you were looking for?

Perhaps you'd like to know a little more....

I've been writing profitable copywriting for years and now I'm teaching what I know. Through Copywrite Matters I offer copywriting courses, coaching and consultations that charge copywriters with the skills needed to write compelling copy that sells.

You get more clicks, calls and sales with the right words. It's that simple!

I write a popular copywriting and marketing blog called The Copy Detective. Check it out and leave your thoughts!

Bragging rights
Finalist: Australian Writer's Centre Best Australian Blogs 2014, Listed in the top 10 of Smart Company's Best Australian Business Blogs 2015
Work
Occupation
Copywriting course creator, coach and consultant ... and general girl about town
Skills
copywriting coach, copywriting trainer, copywriting mentor, seo copywriter, marketing copywriter, website copywriter, brochure copywriter, seminar presenter, blogger, tapping into the awesome, not giving a poo what people think, being happy (most of the time)
Employment
  • Copywrite Matters
    Copywriting courses, coaching and content, 2009 - present
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Female