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Belinda Weaver
1,789 followers -
Copywriting courses, coaching and content. Authentically ginger. Sometimes smartarse.
Copywriting courses, coaching and content. Authentically ginger. Sometimes smartarse.

1,789 followers
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Belinda's posts

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Bad ecommerce content stinks. And product pages usually get it the worst. People focus on the edgy blog or the sexy social media posts, neglecting the humble product page; filling it with bland factory floor language.

It’s time to stop treating product descriptions like product labels – let’s make them into the awesome stories and sales pitches that they deserve to be.

Here are some product page strategies to help you with your online copywriting – say goodbye to boring product pages and wage war on the blank page.

How to create awesome product pages that sell (& practically write) themselves >>
http://copywritematters.com/create-awesome-product-pages-sell-practically-write/

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[NEW POD] Have you ever wanted to publish your own ebook or business book?

Today on the Hot Copy podcast, +Kate Toon and I chat about business books – and whether they can help boost your copywriting business.

We chat through the pros, cons, the practicalities and the challenges with someone who has just hit publish – Kate!

Find us on
iTunes: http://apple.co/1py1CCh
Stitcher: http://bit.ly/2nMFfsR
Hot Copy website: http://www.hotcopypodcast.com/e48-business-book-guide/

#copywriting #podcast #businessbooks #authorystuff

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[NEW BLOG POST] A copywriter’s secret to finding your brand voice

Two things I ask clients to describe during our copywriting brief is the personality of their brand and the tone need for the copywriting piece. It’s important to consider (for longer than a minute or two) because the personality of a brand gives people (potential clients) something to relate to. It turns a business into a point of connection.

It also helps to govern what you say, how you say it and where you say it.

Why should you bother defining a brand personality? My new post on my blog, The Copy Detective, shares some reasons why and how to create this brand personality.

Read on at >> http://copywritematters.com/copywriters-secret-finding-brand-voice/

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[NEW POD] Our interview with +Joanna Wiebe: The power of conversion copywriting

Today we’re (very) excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out).

She’s worked with some of the coolest companies – like Buffer, Wistia and Crazy Egg – and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences.

During our chat, +Kate Toon and I picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.

It's a treasure trove that begins with a story about kissing Bono. Yes. Bono.

Find us on
iTunes: http://apple.co/1py1CCh
Stitcher: http://bit.ly/2nMFfsR
Hot Copy website: http://www.hotcopypodcast.com/e47-joanna-wiebe-power-conversion-copywriting/

#copywriting #podcast #interviews #conversion
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[NEW BLOG] How to create awesome product pages that sell (& practically write) themselves

This is a guest post by Patrick Foster, ‘the ecommerce guy’ and it's a cracker. Patrick shares some fantastic tips and techniques for writing killer product pages.

Because "Bad ecommerce content stinks. And product pages usually get it the worst. People focus on the edgy blog or the sexy social media posts, neglecting the humble product page; filling it with bland factory floor language.

It’s time to stop treating product descriptions like product labels – let’s make them into the awesome stories and sales pitches that they deserve to be.

Here are some product page strategies to help you with your online copywriting – say goodbye to boring product pages and wage war on the blank page."

Definitely one to read. I'm really pleased to share it on The Copy Detective (as I don't accept guest blogs very often!)

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Are you a difficult service provider making it hard for clients to choose you? You might be without even realising.

But fear not. I have some business saving tips for you >>

http://copywritematters.com/copywriters-difficult-service-provider/

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A great article from +Mel Ellis at +Flair Copy.

I've always thought this too and love the fact that she's calling it out!

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My Copywriting Master Class is already half full and students are getting stuck into the lessons. But there is still time to register and join them.

What does your investment include?
* 16 lessons of copywriting techniques you need to know
* Lifetime access to all the content - including future upgrades (value $950)
* All the bonus swipe files, checklists, cheat sheet, templates etc (value $250)
* Coaching and reviews from me plus monthly coaching calls and webinars (value $2200)
* Lifetime access to the forum - with me as your coach (value $360 p/year)
* No time limit on completing the course or submitting questions or homework for review - which really takes the pressure off! (priceless!)
* Certificate of completion and written recommendation from me
* The chance to be on my referral list of recommended students

Total value: $3760 at least!

PLUS (if all that wasn't enough) I offer a 30 day "Love it or Leave it" money back guarantee. So you can actually do module 1 to see if you like it.

Register now before the course closes for another 6 months >> http://copywritematters.com/learn-copywriting-course/


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The quote that makes my day:

"Enjoyed the family friendly feel of the coaching call Belinda. Your coaching tips are gold! ...answered so many questions. Can't wait to start your Masterclass."


She's talking about this Master Class btw:
http://copywritematters.com/learn-copywriting-course/

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My daughter's day care just closed and I'm on the hunt for a new one. The last few weeks has revealed that so many service providers make it HARD to choose them.

And copywriters are no different.

This post shares some tips on making it easy for new clients to choose YOU.

Read it on The Copy Detective blog >> http://copywritematters.com/copywriters-difficult-service-provider/

#copywritingtips #freelancing
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