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Belinda Weaver
Works at Copywrite Matters
Lived in San Jose
1,737 followers|630,631 views
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Belinda Weaver

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Technology is super fun to play with.

We just got an Amazon Echo and spent a few hours last night starting every sentence with, "Alexa..."

Alexa, how hot will it be this week?
Alexa, play Hilltop Hoods on Spotify
Alexa, add eggs to my shopping list
Alexa, what time is it in Melbourne?
Alexa, turn on the living room light?
Alexa, what's on my calendar today?
Alexa, tell me a joke
Alexa, add pay bills to be my to do list
Alexa, how many kms in a mile?
Alexa, play NPR
And so on.....

Tee hee
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Belinda Weaver

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This week, on The Copy Detective blog, I ranted about welcome mats on websites. You know those pop ups that hit you before you've even had a chance to look around?

Well my inbox has been bursting with emails of agreement! What say you?

Read the post here >> http://copywritematters.com/website-pop-up-rant/
This is a story about turning me off as a customer before I’ve even looked around. Email addresses are not more important than customers.
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Belinda Weaver

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Blog written, proofed and scheduled with 30mins to spare.

And it's a proper, old fashioned RANT.

You can subscribe here and it'll be send straight to your inbox!

http://copywritematters.com/get-copywriting-tips/
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Belinda Weaver

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[NEW +HOT COPY PODCAST] How much attention to you pay to how you format your copy? If you just blat your words on the page and think it’s up to a designer to worry about formatting, you’re wrong.

Lucky for you, we’re here to help.

In this pod, we talk about formatting. Because how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.

We loved talking about this and we're calling all formatting nerds to share their best tips!

Tune in on:
The HC website: http://www.hotcopypodcast.com/podcast-31-copy-formatting-important/
iTunes: http://apple.co/1Lbiirx
Stitcher: http://bit.ly/1NSdqYF

#copywriting #podcast
How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot …
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Belinda Weaver

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Look at this album cover! Hello Friday night. 
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Melissa Ellis's profile photoBelinda Weaver's profile photo
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+Melissa Ellis for the same reason so many other things in the 70s and 80s were!!
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Belinda Weaver

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:sunny:It's time to have a good day :sunny:
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Belinda Weaver

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[NEW BLOG POST] Are you putting up barricades to potential customers?

I visited a new online store recently, excited and ready to spend... until it all went south. This post is the story of my experience as a new website visitor and potential customer.

And there are lessons in this for every business that uses pop ups on their website (me included!).

http://copywritematters.com/website-pop-up-rant/
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+Melissa Ellis Great read. Lots of food for thought there. I think I'll revisit my own popups as they bother me a teeny bit... Which is very telling. Thanks for sharing it!!
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Belinda Weaver

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Effective copywriting isn't guesswork. There are proven writing techniques you have to know. And this is your chance to learn them.

My sellout Copywriting Masterclass will be open on August 01, 2016 -- the last time for 12 months!

Because of the intense coaching from me, spaces are limited and the last course SOLD OUT in 7 DAYS.

If you want more info and to get first dibs on the VIP launch special, get your name on the VIP prelaunch list >> http://copywritematters.com/learn-copywriting-course/

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Belinda Weaver

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I'm rerecording the videos for my Copywriting Master Class (launching in August!) and I've done this one particular lesson three times now.

I wait until Miss 2 goes to bed, 10 minutes to set up, 30 minutes to record... it's 9:30pm now and I realise ANOTHER technical glitch that renders it a waste of time.

Sigh.

Don't worry husband, we'll hang out again at some point. 
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Belinda Weaver

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[NEW BLOG POST] When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know.

You.

But you want to write copy that really connects with people, so much so that they actually keep reading, you need to make them part of the story.

This post covers five no fail ways you can transform your copywriting from a mega phone blast to your market to an intimate chat with your customers.

http://copywritematters.com/customer-centric-copywriting-tips/ #copywriting #tips
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Belinda Weaver

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I usually reserve some scorn for celebs appearing in adverts... especially musicians as it's often so painful and corny.

But not this. This. Is. Awesome.

It's the lady at the end. She makes it.

(An oldish ad but it makes me smile)

https://youtu.be/iH1biQdyiQI
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Belinda Weaver

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Finishing the day with a group coaching session. Tiring but entirely invigorating!!

My favourite quotes:
"So many light bulbs going off for me"
"It's challenge but I like that I'm being challenged"
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Have her in circles
1,737 people
Alex Strike's profile photo
Lindy Asimus's profile photo
Kylie Bevan, Relocation Health Coach, Health & Wellness Revolution's profile photo
Stephanie Higgins's profile photo
Enock Boateng's profile photo
Bricky Treece's profile photo
JoAnn LaMarca's profile photo
Alain BERNARD's profile photo
Teresia Munyiva's profile photo
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San Jose - Melbourne - London - Brisbane
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Copywriting courses, coaching and content. Authentically ginger. Sometimes smartarse.
Introduction

I'm ginger. I'm the founder of Copywrite Matters and I'm chronic list-maker. Does that sound like the Belinda you were looking for?

Perhaps you'd like to know a little more....

I've been writing profitable copywriting for years and now I'm teaching what I know. Through Copywrite Matters I offer copywriting courses, coaching and consultations that charge copywriters with the skills needed to write compelling copy that sells.

You get more clicks, calls and sales with the right words. It's that simple!

I write a popular copywriting and marketing blog called The Copy Detective. Check it out and leave your thoughts!

Bragging rights
Finalist: Australian Writer's Centre Best Australian Blogs 2014, Listed in the top 10 of Smart Company's Best Australian Business Blogs 2015
Work
Occupation
Copywriting course creator, coach and consultant ... and general girl about town
Skills
copywriting coach, copywriting trainer, copywriting mentor, seo copywriter, marketing copywriter, website copywriter, brochure copywriter, seminar presenter, blogger, tapping into the awesome, not giving a poo what people think, being happy (most of the time)
Employment
  • Copywrite Matters
    Copywriting courses, coaching and content, 2009 - present
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Female